Strong market demand triggers the revolution of network payment mode

Now, online shopping is no longer a fashionable consumption, but a very common consumption pattern. Http://www.aliyun.com/zixun/aggregation/7732.html "> Eric data show that the first quarter of the Chinese online payment market volume amounted to 212.1 billion yuan, up 93.5% per cent year-on-year. Third-party payment the rapid growth of market size, thanks to the rapid growth of online shopping. After the issuance of the third party payment license, the vigorous market must trigger the revolution of the network payment mode.





in the online shopping process, the Third-party payment platform acts as a wallet role, because the Third-party platform can support secured transaction services, users can recharge to Alipay, net Silver Direct payment and other means of payment, and then online shopping to complete the transaction. However, in April, the major commercial banks have cut the net silver payment amount, this is undoubtedly for the network to create a big trouble.





for users, banks to reduce net bank payments, so that convenient online shopping becomes very cumbersome. Originally, users want to online shopping, the first choice for the bank card opened online banking, and then can be recharged to Alipay or net Silver Direct payment to complete the purchase. In the bank to reduce the amount of net silver payment, users, if the purchase of thousands of items, must recharge or be subject to the limit of payment limit, a great degree caused the user's obsession.





from April 11 onwards, the recruit will be a cartoon public version of the online payment transaction limit to 500 yuan, a single day limit of 500 yuan, credit card single limit to 499.99 yuan. In addition to CMB, People's Bank and ICBC and other banks have cut online payment trading restrictions, a single day limit of 300-1000. In other words, users to buy a 4000-yuan laptop computer, it takes 4 days to complete the third party to pay the product recharge.





It is obvious that the bank's adjustment of payment quota has seriously affected the user's online shopping experience. In addition, all third-party payment products rely on the online banking platform to recharge, which is doomed to third-party payment platform to be limited by the bank. In addition, many users do not understand the Internet banking operations, which to some extent affect the user's online shopping experience.





Analysys International released the "2010 Online payment Industry Report" shows that the 2011 Third-party Payment Market Scale will exceed 1 trillion yuan, 2012 China Internet online payment market size is expected to reach 1.6 trillion yuan. Strong market demand, so that Third-party payment platform must change to get rid of the net bank adjustment payment limit to the user's initiative to inconvenience, and eliminate internet banking cumbersome and payment security to the user's bad impact. Recently, Alipay launched the "Fast Payment" products, which will trigger the network payment mode of revolution.





It is understood that the use of Alipay "fast payment" products, users can be paid treasure account with a debit card or credit card, payment can only be entered into the payment of Alipay password can be a account to bind more than one card. In the past, the use of Alipay, Tenpay, fast money third-party payment products, must be logged on the Internet bank, or for these third party to pay the product recharge, or through the net Silver Direct payment to online shopping.





from the functional point of view, the use of Alipay "fast pay" online shopping without having to log on to the Internet bank, which greatly simplifies the payment process of the net purchase, improve the user experience. At present, the Bank of Alipay "fast payment" such a new generation of payment products are recognized, this from the bank's attitude can be confirmed. Reports from the media that the current Alipay launched the "Fast payment" products, has completed the signing of the total number of cooperative banks reached a record of 108, of which the cooperation has been on line with the bank reached 83, has completed signing waiting for the development of online cooperation Bank reached 25. It is not difficult to see, Alipay "fast payment" has been recognized by many partners.





can foresee, in the market environment that the online bank continuously cuts down one day payment limit, pay treasure "fast payment" so without logging on the Internet bank's product will become the mainstream. I think that in the near future, similar products will come out successively. From this point of view, strong market demand, will certainly trigger a revolution in the network payment industry. Alipay's "quick payment" product is only the beginning of this revolution.