Su Ning chooses the proprietary mode, and the cross-border electricity quotient increases the strength competitor

After the Cat International, Amazon Direct Mail, the emerging cross-border electric business area will add a strong competitor.

"First Financial daily" reporter 11th from suning internal learned that Su Ning has low-key set up a Cross-border electricity Business Project group, is currently active in the global investment, the relevant channel is expected to line up at the end of the line, the establishment of Cross-border electric business proprietary system.

Ruzenwang, the Electronic Business Observer, believes that the establishment of a sound overseas supply chain system and the availability of preferential policies in the country will be the two major factors in the success of the Cross-border electricity dealers.

Su Ning chooses self-owned mode

Suning insiders told reporters that Su Ning in July this year has been low-key establishment of Cross-border electricity Business Project group, is currently in the global expansion of investment, is expected to channel or at the end of the line.

For the business model, the other side revealed that the establishment of the cross-border electrical Business Project group or means that Suning will establish a proprietary overseas supply chain, in the operation or to take "proprietary + investment" mode, the future of Suning Cross-border electric business coverage may be more extensive.

In fact, Suning early last year began a taste of cross-border electricity, the joint Cross-border shopping site to launch a "global purchase" business, but the business is only the goal of the introduction of overseas business, Suning easy to buy the role is only to connect overseas businesses and domestic consumers a bridge.

Su Ning, according to the personage revealed that suning Cross-border electricity in the initial stage of the main focus on import business, the future may be in the export business will also have a layout.

Su Ning's foray into cross-border electricity dealers is an early clue. This February, Suning received the first International Express license, was regarded as a positive signal for the distribution of cross-border electricity dealers.

In an interview with the first financial daily, Ruzenwang said cross-border electricity business this year only just in the domestic rise, mainly has the platform and the self two models, the former with the Cat International as the representative, together with the domestic third party to complete the customs Declaration, logistics and a series of processes; and Amazon is to walk the road, through the Shanghai FTA, To the Amazon's own logistics system for transit and distribution.

Ruzenwang that Su Ning's model may be closer to Amazon, which is more favorable for suning. If you build a platform, and then bundled with a third party, CAT International in this respect will be the advantage of the pressure on suning.

Preferential policy and supply chain decision success or failure

According to Analysys International statistics, China's Cross-border electricity transactions in 2013 amounted to 3.1 trillion yuan, accounting for 12.1% of total imports and exports, the next 3 years will continue to maintain the cross-border sales volume of about 30% annual growth rate, to 2016 to 6.5 trillion yuan, is expected to account for the total import and export 19%.

PayPal data show that in 2013 China's sea Amoy consumers reached 18 million people, proving that the consumer market for Cross-border shopping is being nurtured.

Domestic internet companies have seen the momentum of Cross-border E-commerce, including Alibaba, Beijing-east, Tencent, Shun Fung and so on since the beginning of this year to accelerate the layout of the field.

"First Financial daily" reporter from the 1th shop to understand that, September 2, shop 1th on the line "1th Sea shopping", through with the Orient Electronic payments and Cross-border connection into the Cross-border electricity business. Its goods sold through the Shanghai FTA Import model or direct mail mode of entry, can be imported overseas goods to Shanghai from the trade area to prepare, consumers after a single, directly from the Trade Area warehouse Customs inspection after the shipment. Analysis that the strategic investors in the 1th store in the international market, Wal-Mart retail and procurement resources integration advantages will be good "1th sea shopping" business.

Ruzenwang analysis, said that the Cross-border electricity dealers in the domestic just started, can do it, the prospect is very big, but at present not yet volume and profitability of the level. Its development depends on two points, one is preferential policy, that is, can get the country to the main business of special tax concessions, including 1th stores and other electric dealers in Shanghai from the trade zone, the reason is to fancy the tax policy and so on, the other aspect is the supply chain system construction, To establish a good sourcing relationship for imported goods in the offshore.

Senior electrical Business expert Liang that the huge consumer demand and market size so that the major electric dealers eager to race, but some platform on the line is inevitable hasty. In order to protect the real, convenient, fast and so on, only through the Cross-border logistics, payment and many other trading links to occupy the market.

Industry insiders believe that the rise of cross-border electricity in the country is likely to replace in the future is still in the gray area of overseas purchasing.