Vertical + electric PChome lead vertical Portal new rules

Compared with the traditional portal site, the industry vertical portal is more focused on a business area, not like the portal site is worth the portal. Traditional portal content is extensive and comprehensive, covering all walks of life, and "vertical portal" relative to traditional portals, more focused on a certain area.

In the increasingly changing environment today, vertical portal How to better become a bridge between manufacturers and consumers, driving economic development, has become a problem we need to study.

PChome Publish new rules for vertical portals

May 2013, Pchome.net Bathers and http://www.aliyun.com/zixun/aggregation/36498.html "> China New Egg Network to reach a new strategic cooperation: in the new egg net mobile phones, tablets, Home appliances and image four industry line introduced product introduction + evaluation of the new model.

Throughout the current electric business Product page Introduction mode, more to copy manufacturer official introduction. And the Pchome.net Bathers and China's new Egg network cooperation is completely broken the traditional pattern, the product evaluation page nested in the product introduction page, become a vertical portal of the new marketing model.

New Egg Network product page Evaluation plate

Talk with the facts consumers choose products no longer abrupt

Around become a lot of consumers in the purchase of products adhering to the highest purpose, but we will find that a lot of products in the publicity will be to avoid weaknesses, the most bright point of the product introduced to the extreme, so that consumers have a sense of a bright, through such propaganda means, it is true to a certain extent, let consumers understand product information, But clearly not comprehensive enough, the product itself to use feelings, whether it can meet their use needs, it is not known. And through the New Egg Network product page Evaluation plate, consumers can learn about this product information, more specific, more comprehensive presentation of a product of the advantages, and after this cooperation, consumers removed from the search for commodity evaluation, assessment procedures, just switch the product page button, you can see the authoritative it vertical portal to the detailed evaluation of the product. Optimized the shopping program, greatly increased the purchase conversion rate.

To make the manufacturers more diversified publicity

Manufacturers in the promotion of their products need is better publicity techniques, in the past in a lot of electrical product information, we can only see the main specifications of the product parameters, so it is difficult to let people really have a comprehensive understanding of a product. Manufacturers to promote a product often do not receive the desired effect, and in the new Egg page to add evaluation content, for manufacturers is a popular new form, PChome Bathers will product evaluation, proofs, video, map and other content and the combination of electronic business site, to provide users with a full range of product display, more specific, Professional content presented to consumers, so that manufacturers in the publicity products more diversified form. Let manufacturers more accurate delivery, the target group more purchasing power. It can be said that in the Pchome.net Bathers delivery effect than the traditional 100 published PR manuscript better.

Expand Influence force PChome leading IT vertical forefront

Such propaganda not only let consumers, manufacturers benefited a lot, for the fierce competition in the Internet companies, good marketing means, can quickly expand media influence, and this cooperation is undoubtedly a new opportunity, and PChome has obviously walked in the major it vertical portal at the forefront, This pchome is tantamount to opening up a new blue sea, which is to let the electricity business, consumers, manufacturers, the media are a new way to benefit.

About Pchome.net Bathers:

PChome Bathers is the first interactive fashion technology portal in the country; one of the core online media of CBS (CBS), founded in 1996, is China's most outstanding it and consumer electronic products mainstream information platform; is the largest and earliest download platform in the country. , with the largest network of science and technology living Community, Web site visits up to 35 million people, with registered members of 8.5 million. "Science and technology, digital, fashion, a wonderful day from the PChome start", PChome Bathers advocated "science and technology lead the life" to build technology products and consumers zero-distance contact to achieve scientific and technological information and products near user life as the goal.