Wan Donghui on the price war of electricity dealers: Vicious competition only brings negative effects

Sponsored by the People's Network (603000, shares), "China consumer electronics industry, E-commerce Web site" Strategic Innovation and Integration Development "Summit Forum and annual Inventory" event was held in Beijing on December 26. In the process of the Summit forum, the participants in the industry participated in an in-depth discussion on the development trend of IT industry and how to transform.

Moderator: The electric business is the future. Yesterday, when the United States issued a new strategy, the "electrical" went. I think the issue of electricity, consumers and the media can not be separated from, because the electricity business is related to the 2013 consumer electronics industry, e-commerce industry, home appliances enterprises. So I would like to ask all of you to make a simple forecast on the subject of "Electricity quotient".

Wan Donghui, Deputy Secretary-General of China Electronic Commerce Association:

Internet E-commerce will flourish, because now more and more traditional areas of enterprises in the net, in the O2O mode, I think through our industry research, the overall market capacity of 2013, the size should be able to break through 8 trillion. We predict that by 2015, because according to the national E-commerce "Twelve-Five" Planning, by 2015, the entire market will be a breakthrough in the size of 15 trillion, the future share of GDP will be more and more high, the industry will be more and more vigorous development.

But in the process of development, challenges and opportunities coexist. In particular, many electric companies, or many enterprises in the development process, have encountered the "three flows" of confusion and bottlenecks, cash flow, information flow and logistics, these three flows will become the 2013 of all the challenges faced by the electrical business.

Moderator: Booming, solving bottlenecks, this is the core of the statement by the Secretary-General.

Zhongguancun Editor-in-Chief:

From 2013 and later for all manufacturers are inseparable from E-commerce. is now the main consumer, after 00 in the electronic age grew up, when they become the main consumer, will inevitably choose electronic way of life and consumption, for manufacturers, I believe that the biggest challenge is how to solve the existing offline channels and online channels of conflict, this needs to rely on the wisdom of everyone to solve.

Moderator: The general topic is the electronic Chamber of Commerce infiltration.

Xu Dongsheng, secretary general of China Household Appliance Association:

I borrow an idiom, "popular is equal to the world." Electrical business development, including consumers, suppliers, as long as the relationship has been handled well, and suppliers to deal with business relations, its development is not superficial.

Moderator: Secretary Xu's meaning is to coordinate relations.

Jia Ming, general manager of China Wang Zhengwei:

Electric business is to make consumers more convenient access to products, more easily from the power of the platform to obtain more product advice, this is an irreversible sales model. The electric dealer has the question which it faces, just then very happily has heard the Million secretary General's introduction. This will allow consumers to build trust in the electrical business and build trust in the manufacturer, which is beneficial to the development of the whole industry and market.

Digital Huaxia (Beijing) Brand communications agency general manager JIANGPE:

In fact, I think that now is not the national net, but everyone is in the center of the net. The core of E-commerce is business, insiders, but not interlaced. We look at the current most of the electricity dealers are playing price war, scale war, is happy enclosure. In the 80 's, the traditional home appliances dozen price war, scale war, basically all finished. So an e-commerce industry, if only to play price war, scale war, I think after 10 years, 20 development, we will not see them. Now the so-called mature brand, including Tongren Temple (600085, shares bar), Haier, Hisense and other enterprises, these enterprises rely on the development of what? It is not necessarily the price, but the constant service experience and constant value innovation. Our online business, but also to consider whether the product is true, now we buy home appliances, basically, the price will not be considered too much, because all kinds of prices have, now E-commerce also have to consider whether the product is the goods, the price is not cheap, which means that bear a great deal of risk, on this road to go faster, it is possible to fall more ruthless. To tell you the truth, you run big, not necessarily run strong, you run fast, not necessarily run far.

Wan Donghui, Deputy Secretary-General of China Electronic Commerce Association:

Now the E-commerce, we have been accustomed to several important days of price wars. For traditional enterprises, especially it, home appliances manufacturers, they may have their own ideas. After the 18, the central government has opened an economic working conference to tone the future economic development is sustainable and healthy development. Another important point is that the important core principle of economic development in the 2013 is the pursuit of economic efficiency and quality. I think that some of the new policies, guidelines and principles of the central government are very meaningful to the field of Internet E-commerce. This year after the 8?15, including our association, especially I received a series of CCTV interviews two times, I represent the relevant industry responsible agencies, to the industry to pass sound.

First, we do not encourage vicious price competition, because vicious price competition on the industry and industry will bring negative effects, the ultimate harm is the interests of consumers, while the enterprise sustainable and healthy development is unfavorable.

Second, we want more of our e-commerce enterprises in the Internet, to put more effort on the maintenance of their quality and service. We have already sent our initiative and advocacy throughout the industry. 2013 will be the electrical business to upgrade the quality of service year. 2013 is a very challenging year for the entire Internet e-business business.

Third, we also hope that our consumers will be more rational treatment of Internet business platform, the price of enterprises to promote. How can consumers be rational? When you need to buy, you do not need to be an objective and impartial attitude, the normal attitude of the promotion activities. On the one hand, we will require enterprises to truly be honest, you give consumers a commitment, you will be honest in the promotion. These three points are the voices we have been delivering to the industry.

Finally, we believe that future development, especially 2013, will be a difficult and challenging year for the entire Internet e-business, so we are confident that in the 2013, innovation and exploration will be the eternal theme.