Where to go the net break hotel price unification realizes really low price

Hotel information is important

Where to find a famous ticket search network, now want to add in their own name "massive rich hotel" "Hotel Low-cost Information Integrator" and other new labels.

"At present, China star hotels and budget hotels add up to more than 20,000, there are more than 300,000 stars of the hotel, including by the young people like the Inn, hostels, features hotels and so on, this is a very important market." "Where to go?" said Dai, vice president of the network, who wants to be a "hotel information integrator" is really not easy to do. Where are you going? The network through two means to increase its own site for the hotel included in the number of small and medium-sized online agent cooperation and hotel direct sales.

A vast range of hotel search booking platform

At present, Ctrip can book about 23,000 domestic hotels, art Dragon has about 25,000 domestic hotels. According to the latest data, where to find the network can be real-time search 6,113 City area 150,000 hotels. "That means where to go the net is China's most comprehensive hotel information integrator and search reservation platform. "Dai said.

In addition, there are a large number of small and medium-sized online agents, they even only do a single area, such as focusing on the Hainan region, "Sanya Star Tourism Network" and so on, these for the local hotel resources to dig deeper and more detailed online travel agents also become a close partner to where the network.

It is reported that the current Ctrip, art and other online agents (OTA) to the hotel charged up to 13%~15% commission ratio, but the single hotel to participate in where the net "Hotel direct" only to be paid in accordance with the effect of very low advertising costs, is OTA commission less than One-third.

Through the hotel direct sales and small and medium sized online agents to cooperate and other ways, to where the net become the most complete collection of Chinese hotel search booking platform. Take Sanya as an example, where to go the network platform can search 1101 hotels, art dragon has 420 Sanya hotels, and Ctrip only 333 Sanya hotels, where to go to the number of hotels are art dragon plus twice times the number of Ctrip hotel. In addition, where to go net hotel price coverage is also very wide, low to 20 yuan hostels to 8333 Yuan star Hotel Presidential suite available.

Break the hotel price unification realize really low price

In addition to the most comprehensive information, where to go to the network also want to become "hotel Low-cost information Integrator."

To some extent, the Internet is a spoiler in the hospitality industry. Both the hotel group and the large OTA want any channel to sell hotel prices in line, but consumers want to see the lowest price. Dai said, "The hotel prices are at last broken down." ”

It is understood that the January 6, 2011 to where the network for the first time in the industry to launch Hotel Group purchase, hotel group purchase to advance the form of the hotel to break the price of the same shackles, due to the hotel owners brought a lot of orders, the season in advance to sell, off-season promotions, by the hotel's welcome. Dai said: "Different time, different channels, different tools and prices for different consumers, this is the hotel revenue management." ”

And now has become the standard OTA. Insiders said that the initial return is only small and medium-sized Ota in order to snatch from the large OTA market share and the introduction of the policy to attract consumers, but, since the beginning of last year, the Art Dragon began to join the return of the team, Ctrip also introduced a coupon policy, enough to highlight online tourism industry competition.

Dai told reporters, where to go to the net is to break the hotel price uniformity, so that low prices become possible. "Of course there's a long way to go," he said.

Whether it is the integration of massive information or the integration of Low-cost information, where to go to the network of this "hotel information integrator" has a good start.