Wine in the United States Network breakthrough: wine electric business line selling wine investment

On the evening of December 10, Park Hyatt Beijing, more than 130 members of the Wine American Network, to participate in the wine network investment and financial products promotion meeting.

In this "red Chengwanli" wine investment package Products Promotion meeting, "there are dozens of people live under the single", Wine American network PR told reporters, the next single customers from the wine network has high-end business needs of users, the annual consumption of more than tens of thousands of yuan.

Next, the wine United States will be in several provincial capitals to hold more than 10 similar promotion, in this way to promote the line under the "Red Chengwanli" wine investment suit series products. It is reported that the total sale of 375 sets of wine in the suit all from Rafi, Lats, Mouton, Admiralty, Yi Gan, Margo and other French traditional name Zhuang, each set of value of more than 25 million yuan.

Ordinary investors are surprised that red wine can also be invested? Wine needs a good cellar to store, fragile, fake wine ... How are these problems solved?

In order to open up this piece of blue sea, the domestic wine Electric Wine network, as the first crab-eating people, together with high-end luxury trading platform gold vest, test water wine investment products. "Change Body" on the line to sell red wine and red wine investment products coexist, to the vertical market depth of red wine excavation.

Wine-American net enters wine investment

Wine in the United States for the first time to try water wine investment, in order to rally, please come to Edmond Ross Rothschild family Asia Investment company CEO Lu Hong Lai Help. By Lu Hong Autograph for the product "genuine" guarantee to provide "imprint", another one of the famous white Ma Zhuang provided storage proof, can be used to prove the source of red wine.

The Rothschild family, known as the "Sixth Reich" in Europe, covers three major areas of financial investment, private finance and wine investment.

In addition, the wine trade through the gold Vest property rights trading on the online trading platform.

Gold Vest property Rights trading Platform is the SASAC owned Beijing property Exchange subordinate high-end luxury trading platform, before the liquor "State cellar 1573" in this transaction precedent. Investors in the 17th of this month can be landed on the Exchange website, download trading clients, open the Bank Association, you can "like the stock software" as a free trade. When buying and selling, the investor pays 1 per thousand of the transaction Commission for the subject matter of the transaction.

"In the gold vest platform to invest in red wine, similar investment" paper gold ", Gold Vest Property Exchange Vice President Chen Huiming, free trade electronic vouchers, the kind of storage in the winery, can save red wine storage costs.

At the same time, the gold vest trading platform as a regulatory body, will provide the endorsement of these wines, wine in the United States net in return, each sold a set of products will be charged 5% of the platform use fee.

"Investors in the gold vest platform transactions, in addition to improving the reliability of the transaction, the most important thing is that the buyer in the gold vest on the purchase of products, can choose to pick up directly, you can also choose to continue to carry out pending orders transactions." "Wine American network CEO Luide said, if investors need to pick up goods, you can choose to pick up cards, pick up cards for bearer form, cardholder can be at any time in the transaction to extract the spot." All the wine is stored in the French white Ma Zhuang before the delivery, and the storage time can be extended to 2030, and the investors will be able to get the red wine within one weeks.

Red wine investment prospects are difficult to expect?

Wine American Network was founded in February 2008, from less than 5 years ago, the beginning of the establishment is focused on the sale of wine online.

As a vertical electric dealer, want to survive in the heat of the current competition, or horizontal expansion of the category, to the platform-type electric business change, or vertical extension, mining industry chain upstream resources, strengthen professional ability. In the days of the cat, the Jing Dong overall situation has been set, suning easy to buy, shop 1th, Xun network, such as constantly joined the background, wine the United States to choose to give up the platform of the competition, instead of tapping into the longitudinal red wine, water wine investment, playing a part in red wine consumption and wine investment in two major areas of e-commerce companies.

Well versed in the liquor electric business model of a liquor dealer marketing director told reporters, the domestic wine investment market volatility is too large, the industry outlook is not clear. As far as he knows, last year to make wine investment and red Tripod fund, but at present, not very successful. And again, last year, "the sales of Lafite in the Chinese market alone, more than hundreds of times times the annual global production of Lafite" The network, because of a series of things such as la-Phillips fraud, causing investors lack of confidence in the wine investment market, coupled with China unlike France and the United Kingdom, there is no mature wine consumption culture, and the imperfect market legal system, leading to the red wine investment market downturn.

"Imports of red wine, to calculate tariffs, plus 1.54 to 1.58 of the tax, the overall profit will not be very high." said the official. "Wine American net to do wine investment, is unable to change this status quo, their wine will not directly from the French winery purchase, are through a joint wine dealer to purchase, but also through the intermediate link", but most of the wine can guarantee the genuine, because of the high cost of fraud abroad.

As an investor, Liu Xi, general manager of North China, said in an interview with reporters, deep create investment to support the wine of the United States to make red wine investment attempt. "To the wine investment market, domestic will slowly grow up, or more optimistic." ”

For red wine electric business, to break through the above-mentioned person in charge of the three bottlenecks, you can do a two point: in the source of wine, and strive to maintain the original imported wine; second, to cultivate the domestic wine culture.

The wine-American network has acted on both points. In the cultivation of wine consumption culture, Wine Mei Network CEO Luide told reporters, wine the United States network plans in the future, will be in the two or three-line city to establish 500 online experience shop. All the online experience shop is to join the way, and online complementary.

As the head of the Wine Electric Business, Jiuxian Network chairman Shang told reporters, Jiuxian Network will focus on the business of consumer online sales, will not consider making alcohol investment.

"Wine investment compared to liquor investment in the customer unit price will be lower than liquor investment, in contrast, the liquor market is bigger." "Beijing Gold Vest Property Rights Network Trading Co., Ltd. Vice President Chen Huiming said."