For information design

Today's society has long been a http://www.aliyun.com/zixun/aggregation/32728.html "> information society, can quickly and efficiently access the message, become the core of competitiveness, already more than 10 years ago, The popularization of the Internet has accelerated the flow of information, the way we get information has gradually shifted to a more efficient internet, and now, the advent of the era of micro-bo, and bring us what kind of information?

Remember an internet giant said, users of the four major needs of the Internet is: information sharing, communication, entertainment interaction, E-commerce, where information sharing is ranked first, is the focus of the focus, then as a designer, how to design for information? I'll explain in four ways what Weibo does in information sharing and how it can be designed for information:

I. Information acquisition

We look at this 3 interface, respectively, microblogging, everyone and happy flow of information, what is the difference?

I look very similar, carefully read up, there is a very different.

Micro-Blog content is simpler, most are directly complete display, you can read continuously, while the other two of the information for many links, reading needs to jump out and back frequently.

The most commonly used multimedia content, such as pictures, in the current position directly unfold, do not jump out, always keep reading from the top down, continuity better.

One important manifestation of the repeated reading is that valuable comments appear as forwards, still reading in a coherent way, without having to regularly open the comments.

Mobile phone as another reading terminal, will be more convenient information access tools, lower cost, but also the full use of debris time.

Okay, we have the idea of information acquisition:

to minimize the user's bounce rate, to ensure that the flow of reading information is not much, so that the value of more easily absorbed online time is fixed, the use of good debris time

Ii. Information expression

Speech is a good way to express information in public in ancient times, of course, this way to retain so far, because the strong appeal is still loved by everyone, poetry books is also the way to express information, is by the form of writing, or even later have the Internet, blogging is also prevalent, a long length and content is very good to meet everyone's desire to read.

But the cost of presentation and blogging is too high to be the message of most people.

Weibo is such a low cost of self-expression, we can express the simplest information, and some do not even have to type ...

There is nothing more convenient than using SMS to publish information, whether it's 3G or not, and it's open to everyone.

Not only the original, the participation is also a kind of information expression, plus comments and forwarding can be.

Well, we have the idea of the design of information expression:

lowers the threshold of UGC, does not make too high a requirement and limits provide the simplest way to release: SMS, positioning ... providing an opportunity for easier participation

III. information dissemination

Information dissemination is a serious science, here can only shallow talk about, first said the internet web2.0 two types of Representative products, representing the current high level of information dissemination: micro-bo and SNS.

By the content of the dissemination of the decision is more easily spread, and micro-BO media and one-way relationship, but also let the spread of more rapid.

Again, once again to the forwarding, easier to participate in the comments, but also more easily participate in the dissemination, simple forwarding can be.

The three-layer information node theory comes from CEO Charles Chao's April 27, 2011 "Microblogging and mobile Internet development" speech, the need for in-depth understanding of friends can download ppt to watch.

Based on the above, we get the design idea of information dissemination:

according to the nature of the information to design the communication mode so that users become the carrier of communication communication nodes need to strictly control

Iv. Information and communication

See the information communication will inevitably think of mobile phone, what, here narrowly speaking, refers to our Internet message communication, biased refers to one-on-one.

QQ We have used, the most let us heart is also the most annoying we are the task bar on the beat of the small head, this is on the computer everywhere in the news reminders, and micro-blog news reminders, commonly known as "small yellow sign", in fact, this principle, but only in the browser in the microblogging page everywhere ~

The focus of the various types of news, straightforward reminders are also widely loved reasons.

The faster the message is processed, the more it facilitates the next message, and instant messaging is so popular.

With the popularity of smart phones, communication can really everywhere, directly to the close-fitting terminal, shortest path.

Finally, we come to the idea of information communication design:

let the message alert position more fixed, the content is more straightforward to reduce the level of user message processing, the less the better speed up the processing of communication messages, can effectively promote the next communication

Yes, the flow of information more and more quickly, access to information is also more and more easy, in micro-blog, star can be faster fame, businessmen can make money faster, brand can be better established, how can we design to deal with the future of high-speed development, here is willing to work together with everyone to think about together

Source: http://leeking001.com/?p=514