Forbes: The ultimate goal of Facebook's mobile phone project is user data

According to foreign media reports, Facebook will release the "facebook/Mobile phone" project this week. In this respect, the Forbes website published a commentary by Evan Spencer Ewanspence that Facebook started the project because it needed to collect more user data from mobile devices, and therefore needed to ensure that it was able to access users at all times and was not subject to any restrictions or interference from any third party company.

The following is a summary of the original text:

When you first started using the iphone, you were asked to enter your Apple account, and when you started using an Android device, you would have to enter Google account information, and Windows Phone system would require a user's Windows Live account. BlackBerry users will need to enter the BlackBerry World username and the corresponding password.

All of this is to get you to use their new system as quickly as possible, or to connect the new device with your existing personal social profile.

This is why Facebook is about to announce a resource to develop a "facebook/mobile" project this week, whether it involves hardware (many rumors revolve around this), the alternative UI of existing devices (which is meaningful from the point of view of data collection), and enhanced applications (after all, They are constantly iterating over their mobile code) or mixing the three, and the key is that Facebook collects as much data as possible based on the user's habit of using the phone.

Mobile advertising costs, clicks and transactions are relatively small, 56% of Facebook users through the mobile phone access to the site, but only 23% of Facebook revenue from the mobile side, to get the same level of revenue from the desktop means that the mobile end need to work harder, faster and more efficient. That's why Facebook is in the Mobile world, and they need to keep up with the evolution of the ecosystem to gather all the mobile data. Simply put, it's not enough to collect user data via iOS or Android data, which will only allow the operating system provider to keep getting the end user.

As the number of people on the line shifts dramatically to the mobile end, Facebook needs to move its forces to consolidate its profitability and control of its users, ensuring that it is able to reach out to the user at all times and is not subject to any restrictions or interference from any third party company.

What will happen when Facebook's future is moving? Everything will be announced on April 4 at the new Facebook launch.

(Responsible editor: Fumingli)