Foreign health products in China to expand the share of the net quickly (ii)

In the past, foreign health care products are the exclusive product of China's high-end people, until recent years, China's overall economic income level, foreign health care products are also gradually by the fashion people, professionals close to stare. Foreign health care products online share can expand speed, on the one hand, because of our local health care products in the social reputation is not good, on the other hand, because of the Chinese people to foreign goods and brands, there is a complete subjective trust. This trust is long-standing and widely disseminated.

As small as mobile phones, computers, cameras, watches, clothing, large to automobiles, furniture. Many foreign brands, indeed, have conquered the world with obvious quality advantages, and confirmed the core value of the brand. Influenced by the whole consumption culture and international economic environment, people inevitably have the mentality of trusting the health products abroad.

The author does not want to call on everyone to worshipping, but health products related to the well-being of their families, the face of quality problems can not be careless, but not impulsive. It can be said that the quality advantages of foreign health products, on the one hand, is responsible for the operation of enterprise research and development, but also the main part of the domestic businessmen completely violate the professional ethics, mercenary, so that the network is filled with a large number of fakes, so that the original has been low loyalty of the net In contrast, had to choose relatively "Philippine smell less" of foreign health products.

In addition to quality, foreign health care companies are serious and responsible, but also embodies the brand's culture and customer-friendly service. Many of the domestic health care products will be exaggerated, or even out of thin, concealed ingredients, high prices. and domestic health care products, but the description of all aspects of meticulous, no function never write.

Still take propolis as an example, many domestic glue bee products are extremely exaggerated "treatment of diabetes" effect, and even used a large number of exaggerated language to modify, the Propolis has become a panacea for the elixir of God. and the monthly purchase of foreign Propolis product description, although also said that the "prevention of urine disease" effect, but only in the vicinity. and "Treatment" and "prevention" two differential 108,000 of the expression, it is enough to the beholder, needless to say more.

The author has in the "purchasing market facing shuffle shopping in where" the article elaborated, people's fashion consumption awareness and consumption concept is no longer satisfied with the use of state-owned brands. But the high prices of foreign brands make most people addicted to their eyes. and purchasing due to realize the "cheap" characteristics, to solve the foreign brand price too high barriers. Similarly, the purchase of this channel also makes the price advantage of foreign health products obvious, promoting the Internet users of foreign health products purchase.

Although the general administration of Customs on September 1, 2010, to adjust the tax exemption for overseas postal parcels, the personal mailing of imported goods from the original 500 yuan reduced to 50 yuan, as long as the tax should be paid more than 50 yuan, the full price of goods to pay import duties. But the tax on health care products is not high, and relative to domestic health care products on average more than 300% of the windfall, less than 10% of the tariffs are counted.

Here is an example to illustrate the difference between purchasing and ordinary online shopping:

Friend A wants to buy lecithin capsules honor their parents, in order to prevent fakes, he is ready to look for goods on large consumers. He found a "100 capsules" worth 139 yuan of foreign lecithin capsules in a well-known health company, and felt that the price was more satisfactory and wanted to buy it immediately. His wife reminded him of the smart nature of women's shopping to around. So, he searched through the search engine to sell the website of foreign health products, finally he found a "200" grain price of 174 yuan of foreign lecithin capsules, the sales way clearly written "purchasing", friend a did not hesitate to choose the latter.

The truth is also very simple, the first lecithin capsule has 100 tablets worth 139 yuan, buy 200 grain price is 278 yuan. And the second paragraph has 200 to sell 174 yuan, than the first full price of 100 yuan. But also in the same content, the role of the premise of conformity. Such a cost-effective price advantage, only need to purchase late 3, 5 days of goods and their own. The first commodity as a result of the traditional marketing channels, through the agent to sell the goods to the electric dealer, increased two times logistics costs, warehousing costs, labor costs, the cost will inevitably rise. Nathan is inferior in comparison.

The foreign health care products have realized global socialization and global trade because of the continuous participation of big manufacturers. Product development adhere to low fat, low cholesterol, low calorie, pay attention to vitamins, minerals accounted for the proportion of components. Pay attention to the joint, bone, nourishing the liver, protecting the liver, strengthening immunity, women's health, cardio-cerebrovascular and other aspects of the improvement. lutein, natural herbs, L-carnitine, collagen, bee products have become the mainstream commodity. Hope that the state-owned health care products can be fully refine, learn from the successful model of foreign health products and experience, jointly open up the new situation of China's health care products industry.

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United Nations Industrial Planning Agency (UNEP) points out that "the two Sunrise industries in the 21st century are based on the development of electronic science and technology and the health industry based on life science". and health products is a healthy industry has the potential, the outbreak of power and market demand category. People with more and more attention to health, will also be more and more demand health products. And online shopping will be the most important consumer channels, health supplies network sales have great potential. But the key is that domestic health care products and online shopping platform, to truly from the public health point of view, to provide people with more cost-effective health products, can continue to exceed foreign health care products, become a real pillar industry.