Foreign products Show (merchandising) experience for reference

Merchandising (merchandising) is a system of learning, both on-line web sites and offline outlets. For example, the shelves in a slightly sized supermarket are regulated. At the door, you can not see the rice flour bought to go, must be in the innermost one. How to display products more effectively on the Internet, so as to improve the conversion rate, increase sales, this problem is the site after the completion of the production of a small number of products, will inevitably face a problem.

Do network business, whether it is domestic market, or foreign trade, how to consider the promotion of merchandise display (merchandising)? E-tailing Group, an American network retailing research company, has been researching and combining the experience of the famous foreign companies in the Sales planning strategy (merchandising strategy calculates) to provide us with a thinking direction. I put the factors that need to be considered in order of importance from big to small, and share with you.

(1) Site traffic Data Analysis (2) Sales history data (3) Brand strategy (4) Seasonality seasonal promotion Plan (5) Inventory data analysis (6 "Sales Intuition" (this is a bit difficult to ponder) (7) Product profit margin (8) site conversion rate Data Analysis (9) Physical store situation (10) Customer and customer-sustaining strategies (11) Sales rankings (12) search engine marketing and SEO data analysis (13) Site search data (14 customer research (15) Trend data Analysis (16) Supplier Analysis (17) Registered User Data Analysis (18) Company ERP System

Conditional companies can, based on these factors, do an analysis model to better guide the operation of the site.

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