Foreign trade enterprises facing the competitive edge of industrial chain in the era of post-business-to-business

With globalization and the development of the Internet, commercial barriers gradually disintegrated and business processes shortened dramatically. Today's international competition is not the competition of enterprises, not the competition of products, but into an unprecedented, a new era of competition in the industrial chain.

Industrial chain competition is between enterprises and enterprises from production to the sale of many links at the same time competition, this time, not only manufacturing, but also product design, logistics, transportation, marketing market, retail channels and other links are the battlefield of enterprise competition.

At present, most of the domestic foreign trade enterprises only seize the "manufacturing" this link, however, "manufacturing" this link is the entire industry chain to create the lowest value of the link. Like Barbie dolls, selling 10 dollars in the U.S. factory production costs only 1 U.S. dollars, other links to create a value of 9 dollars, which marketing and retail is the entire industry chain of the most valuable, can create the most surplus, but are not controlled by our Chinese companies, basically in the hands of Europe and the United States.

In the era of industrial chain competition, if enterprises want to achieve development, they must master the upper level of the industrial chain, to grasp which create high profits, such as marketing and retail links. Chinese enterprises to change the position in the international division of labor, to be in the industrial chain competition to obtain new life and development, this time the Internet and E-commerce has become the enterprise grab the upper reaches of the industrial chain a high profit opportunities.

Alibaba business model can only serve in the industrial chain of production and supply, such as the creation of a very low value of the link, can not meet the needs of further development of enterprises, so enterprises have set up their own foreign language websites, and network marketing, more advanced enterprises, directly began the online sales business, such as LightInTheBox.

After the business-to-business era, some enterprises are strong enough, have a strong capital to enter, or have the Internet operators, they have begun a deeper e-commerce, and gradually expand their core competitiveness of the industrial chain, some have successfully entered the upper level to create high profits of retail or small wholesale links.

This time, after the business-to-business era of export-oriented enterprises, such as export-oriented manufacturing enterprises, foreign trade companies, foreign trade products wholesalers, E-commerce Enterprises in foreign trade, what should they do? They do not have these conditions, they independently carry out e-commerce, it will be difficult, whether it is the accumulation of talent, technology learning, marketing channels, etc., are not optimistic.

Every change in the enterprise, every time the promotion of competitiveness is a hard work process, into e-commerce extension industry chain is not an easy thing, sometimes even need two or three years to see results. Despite the difficulties, but it is the enterprise to seek the use of E-commerce to obtain sales channels, into the upper reaches of the industrial chain.

Here are some of my suggestions:

1 entrepreneurs should be more in touch with E-commerce, learn more about network marketing ideas, through various channels to meet e-commerce practitioners, to obtain practical valuable information.

2 The establishment of E-commerce in charge, can be a person, can also be a group, and gradually accumulate experience in e-commerce, and constantly try a variety of network marketing and online sales of technology and means, for the formal development of projects to accumulate talent and experience.

3 The establishment of a practical E-commerce site, this site should have a purpose, such as real network marketing, or for online sales, not the kind of display corporate image of the site.

4 slowly cultivate their own e-commerce site, so that it gradually play a role, e-commerce from the primary to advanced, from small to large, need a process, have patience.

5 Seek the help of professional firms and talents, such as market analysis and planning talents, network marketing talents, website development talents, etc.

Finally, there is a problem, the initiative to contact the network of successful editorial department, in addition to answer your questions, you may get unexpected surprises.

By Lang Salt flat "6+1 industry chain Competition" article inspired, combined with their own feelings, here thank Lang Professor.