Fortune Chinese businessman announced 2014, Lei elected

Wealth Chinese Network (www.FORTUNEChina.com) announced the 2014 Chinese businessman in Beijing time January 12, 2015. Millet company CEO Lei elected.

In the past few years, the continuous explosion of millet growth. 2014 Millet tax revenue for 74.3 billion yuan, an increase of 135%, a total of 61.12 million mobile phones, growth of 227%. and Lei in the establishment of millet, the value of 10 billion dollars in the company's target, after the establishment of millet four years, has been reached, millet new round of valuation of 45 billion U.S. dollars, become the world's most valuable unlisted technology companies. 2015, the millet revenue is estimated at 120 billion yuan to 140 billion yuan. If this growth continues, the fastest in the next two years will be able to open the fortune of the world's top 500 door. Lei said: "My goal is to let Millet in 5-10 years of time, to grow into a world-class great company." ”

2014, Millet has many "big" investment, in the content and channel for the millet escort. This includes 1.8 billion yuan to buy Archie Art, and the purchase of a cool potato million-dollar level of stocks, for millet TV and other equipment to provide content protection, investment 50 million U.S. dollars, shareholding century interconnection, layout cloud services, strategic investment 25 million U.S. dollars in nine health care under the ihealth, into mobile medicine. Lei founded Shun for the fund, millet and millet institutional investors together constitute a network of interconnected networks, in the millet related hardware, software, services and other fields of extensive cooperation for millet to create a favorable ecological environment.

Talk about Millet's listing plan, Lei again "five years not listed." Experienced a number of stock company IPO Lei, well aware of the pros and cons of the listing. He believes that for millet, it is easy for the team to "pay too much attention to short-term revenue, not to take into account long-term plans."

After four years of rapid growth miracle, millet companies in China continue to siege. At the same time, Lei has begun his international layout. For the international layout of Millet, 2015 is a key year. Last year, the Red Rice note was listed in India, showing 50,000 6 seconds of sold out of the hot scene. India and China have the same population and are expected to become the world's second largest market for smartphones. This year, Millet will continue to enter Brazil and Russia.

Kao, a professor of marketing and marketing at China-Europe International Business School and a joint director of the Research Center for Globalization of Chinese enterprises, said that in the rapid development of millet, we also saw the persistence of millet model facing multiple tests. It has a price advantage relative to Apple and Samsung, and it has a quality advantage and a premium for brands that are similar to other priced brands. From the competitiveness of products, domestic manufacturers have and millet, the main gap is still in the brand marketing, these manufacturers are now imitating, learning millet, but currently can not contend with millet. Compared with Apple, millet is difficult to match. Apple has formed a number of hardware and large-scale software ecosystem, with excellent experience and high conversion cost depth "hold-up" users. Millet is mainly competing with handset makers outside Apple. Future millet to increase profits, is unlikely to choose to improve mobile phone prices, because it will face the risk of losing users, can only small profits but quick turnover, continue to expand the scale; In addition, Millet can also sell other products and services to increase profits. Although it is unlikely to happen, let us imagine: if Apple, Samsung price reduction or the introduction of low-cost models, Millet's competitive advantage can be maintained? How can it not be surmounted by competitive barriers?

Millet has accumulated a lot of "rice noodles" through word-of-mouth marketing, but research shows that Chinese consumers ' brand loyalty is not high. Many users of the favor of millet, may only be driven by low-cost, or "herding effect", and product quality is not significant correlation, and unsustainable. Unlike Apple users, leaving Millet is not a price to pay. Similarly, Millet's foray into overseas markets is hardly a copy of the domestic model. Because in different cultures it is difficult to create millet "rice noodle economy", if only sell products, and similar brands, compared to the competitive advantage is not.

Under these challenges, 2015, Lei will lead the Millet breakout, continue to maintain high-speed growth, we wait and see.

Lei is the latest Chinese entrepreneur to receive this award since the first Chinese businessman reported in 2002. Over the past more than 10 years, a total of more than 10 Chinese entrepreneurs have received this honor, including Zhang, Liu, Yang, gaoning, Wang Wenjing, Chen, Ren, MA, Yang, Li, Wang, Wenrong, Jindong, Koo, Liu and Zhiping, and a large number of outstanding state-owned and private entrepreneurs.