Four business models of Internet thinking

The last year, the internet thinking a few characters are very popular. All kinds of articles let you see is the eyes of the calluses, all kinds of sounds so that you can hear the ears long hemorrhoids. In short, the public said that the rational, the woman said, but the internet thinking is what, perhaps so far many people have not figured out, even Baidu encyclopedia explanation is jerky difficult to understand. From the beginning of the elementary school language teacher taught us to write articles to be based on facts, so the small series that by example to sum up should be better.

The first type: free

From Taobao, to QQ, from Baidu, to 360, these applications are free, right? Not free words is like ICQ, ebay and rising kind of enterprise like, good to see Hades. Therefore, free should be the "basic thinking" of internet thinking. But how do you make money if it's free? Suppose QQ now has 600 million users, then 1% of users are willing to take out 10 dollars a month to do membership, we calculate the accounts bai ... And the other several are roughly the same, do not need to go into the small and in-depth enumeration and discussion?

Speaking of the head, in fact, is not to say that internet thinking is free, but the people all over the world, regardless of the times are like the advantage of the region, so in the era of Internet prevalence, free to be refined into the basic thinking of the Internet.

The second type: Idol

Why are the big Hollywood Spiders, the Hulk, the Batman, the 007 ... every time the plot is similar, but the box office is always red? and the world! Why did jobs die and all the people in the world mourn? In fact, this is from small to large, parents and came to teach us the "heroism." Who is the object of worship of the Chinese nation since the death of Chairman Mao? shortage Ah! So all walks of life have appeared "heroic people." So that in the internet age, with Ma, horse, Li, Lei ... Even Luo fat, Huang Taigi, carving ye, Ma Jiajia ...

In fact, not the internet needs idols, but the world needs heroes. People all over the world need tea and topics for dinner. So in the era of Internet prevalence, Idol became an important element of Internet thinking.

The third type: integrated

Why the Cat, Jingdong, No. 1th Store can fire? Integration of the want to open a shop to make money! Why tick a taxi, a quick taxi can get a huge investment? The integration of the taxi resources Bai. Why is the micro-bo-fire? Integrated work work with low saturation and can not be in the office to rip Open your voice nonsense of the small white-collar. For example, such as rental network, take-away network, booking network ... It's all on a line. Not too deep!

怎么滴?百货商场、电脑城当年那就不叫整合吗?日报、晚报上的分类广告就不算整合吗?出租车呼叫中心就不叫整合吗?只是有了互联网之后，整合起来更加快速和方便了吧?所以不是有了互联网思维才有了整合， It's a matter of integration. Now it seems to be using the Internet to do more rely on unlikely just! So, integration is one of the important things that internet thinking relies on, isn't it?

Fourth type: Recreational type

The communication function of the micro-letter itself does not actually have a higher usage rate of the information function of the micro-credit circle, does it? whose smartphone does not have a game? How did the thought of ROM fire?...... Frankly speaking, the ambition of the workaholic will not put 24 hours in the boring work, everyone needs entertainment, and everyone in addition to work time has a lot of debris time, so these fragments of time by friends Circle, hand tour, articles for entertainment, not?

What are you talking about? Playing poker, chess, reading newspapers, telephone porridge ... Is it not entertainment? It's all in the Internet now. Therefore, the pastime that can occupy people's fragmented time must be the Internet thinking!

Are there any other types besides the above four types? Yes, that's mixed, but ça. Enterprises in the Internet thinking, only have to go to these four types of sets to know that they are not suitable for. Suitable, it can be a strategic transformation.

If not suitable also does not matter ah, you see others Ikea, Uniqlo, neither willing to free white send, also do not want to find a person out to do high-profile idols, also do not want to integrate and be integrated, more unwilling to be entertainment. Just manage your own booth, sell furniture, sell clothes and sell clothes. The product and service to achieve the ultimate, no internet thinking, also dead people. Because the demand is there, the market is there, the lifeline is there. The most fear is to do the internet thinking mechanically, it will die very miserably!