Four laws of personal branding

The Law of vocabulary

Brands should strive to occupy a word in the minds of consumers.

If you want to build a brand, you have to focus your branding efforts on the mind of a potential customer.

Referring to knowledge management, I thought of Mantiu water, refer to PPT Learning to think of the autumn leaves, referring to the mind to learn to think of Yang Zhiping, experts become experts, is that these people in your heart is equivalent to a label, as mentioned Cola you will think of Coca-Cola, even if there is a cola called Pepsi.

If you want to put a label for yourself, I can think of it is "every day", like a knowledge worker in the construction of their own thinking world, through reading to gain independence, through writing to integrate life.

The Law of Trust

The key ingredient to any brand success is its credible appeal.

This law mentions two content, one is the customer is suspicious, they do not believe puff product; second, trust is based on the leading position, when you get the industry first, the data will not lie, the customer will naturally believe you.

Back to their own body, since the beginning of writing, I have not publicized in public, has been in the appropriate platform to write, blog before in the silly article I have never deleted, one is their own magnanimous, the second is to facilitate the review of their own.

And when it comes to the lead, in Jane book Hot List often can see my head, wrote article obtained 1676 like, prove my article to others have a certain value, worth sharing, this is also a leading bar.

Quality Law

Quality is important, but brand creation does not depend solely on quality.

A better strategy is to deliberately mark higher prices in a category of ocean with similar prices and products. Then ask yourself, what can we add to the product to deserve a higher price?

To create a high-quality brand, you need to focus and give this focus a higher price.

For personal brand, I can do is to do knowledge workers, read good books, write good words, make their favorite, do not regret things, nothing more.

Category Law

A leading brand should promote the development of the category, not the brand.

My position is "thousand-word practitioner", so what I should do is to promote the daily thousand-word plan, so I set up a " Write 1000 words a day to change Yourself "topic (currently 716 people subscribe), trying to use their own changes to allow more people into the field, so that they become the founder, become the leader.

Boast of their own ability is no use, desperately to socialize is no use, they want to become what kind of people, to work hard to do, if like-minded, on mutual support, together forward.