Fouvigin: Want to make the local standard of children's shoes industry quickly

Last month, Fujian Shoe Industry Association Children's Shoe Branch was established, Blue Cat (Fujian) Shoes Clothing Co., Ltd. Chairman Fouvigin as president.　　Blue Cat in Fujian children's footwear industry is not the largest, but Fouvigin in the industry's reputation is the best.　　Why do you want to be president? The 45-Year-old Fouvigin's answer is simple: I would like to quickly promote the children's shoes industry local standards issued!　　This is Fouvigin, a reputation as "Lao fu" by the industry, a self-proclaimed "son of peasants", a simple boss who started out as a tailor, a kind of "spirit of service" and "like to pursue a colorful life".　　"I want to make it quick." Note: Lao fu Hello, first of all to congratulate you to become Fujian Shoes Industry association of Children's Shoes branch president. FU: Thank you! Eldest brother, the second is not willing to be the president, everyone recommended me, I on the.　　Who am I in the industry? To tell the truth, the youngest, so I have to learn more from Big brothers. Remember: Lao Fu is modest.　　As we all know, when the president needs a warm-hearted person, Fu always in the industry's reputation and influence are recognized. Fu: (laughs) My biggest hobby is making friends, so I have a lot of friends. I'm also happy to drink and chat with everyone. To tell the truth, I am generally capable of becoming president, it is estimated that people think I have a little service spirit.　　I very much hope that Fujian children's shoes enterprises are organized, we jointly build this platform, only the development of the group, our voice can be called, and only joint development, we will be closer to success.　　Remember: When the president will not feel a lot of pressure? Fu: Yes, it's a little stressful when things grow so big. Everyone wants to do things well and succeed. Now that I'm up, I'll try my best. No matter what, I did, I tried, I do not regret.　　However, I am certainly not alone, but also rely on everyone.　　Remember: I think you really want to do something for the industry? Fu: Yes, my biggest wish now is to make the child shoes industry standards quickly, which is why I want to be president. The rapid development of children's footwear industry has not yet been the corresponding national standards, but also has been borrowing the national standard of adult shoes, which has become a long-term obsession with the development of children's shoes a big embarrassment. For example, now we produce children's shoes according to the standard of adult shoes, the soles are often perfect, children do not like, but if too soft, and can not meet the requirements of the present.　　Therefore, we set up a children's shoe branch, the most urgent is to have the industry influential, representative enterprises to organize together to develop the "children's sports shoes local standards."　　Note: At present, how is this standard made?　　FU: now has seven wave FAI, Help Deng, Fick, karting, obediently dog and so on more than 10 enterprises to participate in, this requires a layer of escalation process, it may take a year to formally launch.　　Note: In addition to setting standards, this year's Children's shoe branch will have what action? FU: This year, we also plan to establish provincial-level industry technology research and Development base, the establishment of Fujian Child Shoe Branch expert Advisory Group to guide the industry to establish a normative system,Establish diversified marketing channels.　　Our aim is to integrate the strength of all the enterprises in Fujian children's footwear industry, and jointly promote the stable development of children's footwear industry in Fujian, and maintain the benign operation of the market environment.　　"This year will be better" remember: how do you evaluate the current development of the children's footwear industry in Fujian?　　Fu: Now, we are not rich, we can only be a living.　　Remember: Some people say that the children's footwear industry has entered the era of the warlords, you think? FU: Now the children's shoes industry is facing five years ago, the big shoes (refers to adult sports shoes) competition era, the times call for the birth of children's shoes leading brand. We often say that consumers are God, but now children's shoes enterprises brand operation and rapid expansion of the stage, we say, dealers, agents are God.　　A region of high-quality agent resources, everyone wants to scramble, the factory often had to let agents take the goods after payment, this virtually increased the capital pressure of the factory.　　Note: So, the strong capital is the key to the support of the brand? FU: Yes! These days, who has money, can expand the channel, open stores, support agents. You see, now everyone is asking how many stores you have in the country, not how many pairs of shoes you sell in a store, and how important the channel is to occupy the brand. In fact, some businesses do not earn money to open stores, and some even loss. Anyway, who first had no money, who fell first, the rest of the survived, is the brand.　　And the brand added up, the shoes will naturally sell expensive.　　Remember: How do you anticipate the development trend of this year's children's footwear industry? FU: This year will be better! The survey shows that China's youth sports shoes consumer market scale is developing steadily, the past few years have basically maintained a yearly 10 billion-14 billion yuan scale, this year's market potential will be greater.　　Now more than one child, children are treasure, parents and elders in the children's body spend money is "at all costs", so the development trend is very optimistic.　　Remember: Do you have any new moves this year? FU: This year we embarked on the integration of shoes and clothing projects, like Anta, special steps and other big shoes are beginning to take a comprehensive route, children's supplies industry will also be to this era.　　This is the need of our brand strategy.　　Remember: Can you talk about your business development goals? FU: Do not first, second, we do the tenth, 20th, is also very good.　　You think China is so big, can do the top ten, Top 20 is also quite not easy.　　"I am relying on my own confidence in doing business" remember: Some people do business rely on is smart, and some people rely on is an opportunity, do not know what you rely on? FU: I rely on my own confidence in doing business. I used to be a tailor, working in the shoes factory in Jinjiang, because of my confidence, I quickly become a needle lathe expert. Later, home to Nanan nine people have set up a factory, need to find a master can be the director of the people, and then I came to become one of the shareholders. Or because of this confidence, in the most difficult period of 1996, in the face of the state-owned market restructuring, in the original Township department store sales channelRoad interruption, I successfully and Hong Kong shoe business Cooperation, began the foreign trade road.　　1998 domestic market began to recover, I feel that the domestic market will usher in greater opportunities to start to build their own brand of children's shoes. Note: You are 2004 through the Blue Cat International Group (Hong Kong) Development Co., Ltd. to obtain the "Blue cat" trademark rights, the same year, registered the "Astro Boy" brand.　　Plus the original "Fick", you hold three brands, do not know how they differ? FU: Blue cat Main "health puzzle", Astro Boy Main "Sunshine movement", positioning in small and medium-sized children, Fick flagship "Campus Sports", located in the middle of the child. In fact, I have been thinking about not so many brands, I have considered the merger of two brands, which is more conducive to a fist exerting force, but it is difficult to try, because each brand of agents, distributors, far-reaching, this will inevitably affect a large amount of capital, and the rest of the inventory how to do? So, Now for me is three brands paragraphed simultaneously, "three children are equally important."　　Like, you have three sons, one of them is silly son, you don't want him to do? Obviously not! In the future, I plan to have three children to take away, so that we can devote more effort to raising the "son".　　Remember: As if the market now Blue Cat (LAN cat) is everywhere, there are Wenzhou blue cat, but also the United States Blue Cat, which allows consumers to distinguish between true and false. Fu: Yes, the Wenzhou Blue cat brand is "Blue cat naughty", they are Hunan Blue Cat Cartoon Media Limited authorized, and we are not the same. You say, "Blue cat" and "Blue cat" between, who is tort? We have been in this lawsuit for more than a year, when family and friends advised me to give up, but our ' Blue cat ' and ' LM ' trademark combination is through the State Administration for Industry and Commerce legal registration, how can we say tort? Although I won at last, I was exhausted. Now the market is also everywhere can be seen all kinds of blue cat and other playing the ball brand, but the cost of protecting the rights is too high, coupled with the "Spring Wind and health" effect, now I have to use helpless to describe.　　I think, just like Nike, adidas see the kind of helpless mood of fake goods! We can only hope that China's IPR protection can be further improved and perfected. Note: I heard that you run the brand of children's shoes at the same time, but also agents of other brands in the province outside the sales.　　For example, you or rich bird of Jiangxi Province General agent, this will not "mistake Zhengye"? Fu: Why not earn money? From the point of view of business, as long as not illegal, profitable, we will go to fight. Every area has business opportunities, as long as not to increase the burden, diversification is not a bad thing. We operate and agent of the brand, in the shoe industry, there are many market commonalities, complementarity and mutual promotion of a lot of resources. I feel that the trans-bank operation has increased our learning opportunities. Agent Rich Bird gives us a lot of opportunities to visit and study their production and management.　　In addition, the agent process, our channel resources is a kind of accumulation and harvest. Remember: A boss said, making money is the greatest pleasure in life, do you agree?　　Fu: Making money is a great pleasure, but is not the biggest, life well, two eyes a close, two feet a pedal, no! So, I like to pursue a colorful life.　　Remember: Your business has gone through 23 years, the beginning is also relatively early, which should have a lot of good exerting force and expansion time?　　FU: Yes! You don't know, the special step of the year and our scale is similar! In the early 90, our opportunity is very good, enterprises can come to a big expansion, a big leap, but I missed.　　Remember: Why? FU: I am the son of the poor, originally I was a pauper, entrepreneurial early, earning a little, I was very happy, so did not think much.　　Otherwise, our enterprise is far from the current thousand people scale.　　Note: I hear you've been looking for a successor? Fu: Yes, it has been looking for more than two years! I am very distressed, my own culture is not high, I would like to find a successor. My son is only 18 years old, too small, I want to introduce, but, nine this place is too remote, even if a high price, also very few people would like to come. This problem has plagued me for a long time, at present, people in our business are internally cultivated, rarely introduced.　　This is the bottleneck of enterprise development.　　Remember: Have you ever thought about moving an enterprise marketing center and a Research and development center out of the box? FU: Of course there is. Marketing Center Good to do, moved to Quanzhou, Xiamen is not a problem, the key is where the research and development Center, which I have been thinking of the problem. Research and Development Center is the core of the product, the fashion trend to grasp the sharp, timely.　　And now we're weighing it.　　I'm a farmer's son. Lao Fu often said, "I am the son of a peasant!"　　Early start, steadfast, willing to dry, hard-working, brave these peasant sons unique quality, has been incisively and vividly embodies, his enterprise soon become Fujian province 300 "largest Township enterprises." However, or because "I am a farmer's son", limited by the high level of education, after earning the first bucket of gold, Lao Fu began the "small rich is Ann", "missed the business expansion and development of the golden period."　　This is the most regretful thing in Lao Fu's shopping mall. The old Fu Yuan can make more money, the blue cat can also develop bigger and quicker.　　The special step that once started together, has run more and more far, and the later seven wave-FAI, is to take the power of the trend, dare to exceed the elder Blue Cat.　　What about Lao Fu? You see, he zizi to pursue the "colorful life", while anxiously looking for the right successor. In Lao Fu's view, modern enterprise competition, there is no strong cultural background, it is difficult to see the shadow of the knife in the shopping malls, especially now to build the field of children's supplies, "only young people know more about young people." "Our previous experience and old ways have not been able to adapt to the rapid development of the current enterprise." I also recognize bottlenecks. So I would like to get a general manager to take full responsibility, and then I will do the general coordination, general counsel.　　Lao Fu admits. The short plate is not terrible, the terrible is the boss did not see. And a broad bosom,It is the short board behind Lao Fu's winning magic weapon. One of the most direct examples: their enterprises have 5 shareholders, peaceful coexistence for 23 years, this is a miracle in Quanzhou enterprises. It is also the old fu of this "intolerant, Jongcai, Rong World" bearing, Fujian province, hundreds of children's shoes enterprise was convinced to embrace him as a child shoe president. In the industry words is: "Lao fu this person, reliable!"