Foxconn's desperate to make a turnaround?

From Hangzhou to accompany Jack Ma to Taiwan's Gou, one side for three consecutive days with Ma Yun "inseparable", the other side but completely closed in the day Cat Mall on the opening less than two years, the official flagship store "Rich Lian Network", and then launched a separate domain name operation, and High-profile said to be in three years beyond the Beijing-east. In the field of electrical business repeatedly defeated by the foundry giant Foxconn, so desperate, can really play a turnaround?

As a typical foundry enterprise, Foxconn unwilling to permanently Weishing clothing, in order to solve the bottleneck in the foundry business, Gou has been planning a channel through the factory and consumers-Foxconn "four stores + a website" of the whole consumption channel system, and in 2010 officially launched. In this system, including Foxconn and Metro cooperation, Italy and the United States on the line under the confrontation of the "million City"; to "Bo Digital" square as the main body of it stores, to the supermarket as the carrier of "Dare to break the digital", as well as the three-tier cities below the "steam" stores, and online E-commerce channels, is "Flying Tiger Tesco."

However, Du Jiane failed to take the Flying Tiger Tesco to create "on the line Gome", but into infighting and management chaos, and eventually with "Million City", "steam", "Dare to enter the digital" together sadly ended. On the surface is infighting, but the essence of the problem is always heavy industry light business Foxconn, no internet genes, internet thinking and traditional thinking in the enterprise within the fierce conflict, from positioning, to management, marketing has not been able to walk out of the generation of the factory thinking, and ultimately lead to failure. After a lapse of three years, Foxconn again, even in the mode and "Flying Tiger Tesco" pure mode of business, the Beijing-east to go "self + third-party platform" model, to play a turnaround is not easy, at least to go through the three hurdle.

First of all, can Mr Gou lesson wit and really change the thinking of a factory operation? The main reason for the failure of the "Flying Tiger Tesco" is that Foxconn, with its inherent thinking of substituting factories, even the leading electric business website operation, so that employees can only on the intranet, can not be on the network, such a strange business circle, even the basic laws of the electric business industry are unwilling to comply with, failure is inevitable. Therefore, whether we can really trust professionals and inject the internet genes into the "rich network" is the first step.

Secondly, does the "rich net" have enough money to burn? Electric business is a burning money industry, Jingdong has been burned billions of, as a successor, "Rich Network" in the end how much money can be burned, Foxconn's investment is clear enough is an unknown.

Third, how to make up for the lack of brand? As Apple's foundry, Foxconn's popularity is large enough, but the popularity does not represent a high reputation, not to mention in the electric business industry whether Foxconn, or "rich lian Net" are not famous, all the traffic must rely on the purchase. It to go beyond the Beijing-east, only the second quarter of 2014 marketing costs as high as 1.1 billion yuan, the cat, Suning, when the annual also have to invest heavily in marketing, the old electric business platform even so, the new "Fu Lian" depends on what to pull the flow?

In the final analysis, Foxconn's second-world power supplier, the odds of geometry, not only how to face the market competition, but also in their own thinking mode, is able to embrace the Internet, adapt to the Internet.