Franchise: Do not even lock

The promulgation of franchising regulations not only makes the operation of the franchise model of low cost fully blossom, but also makes the interest community relationship between the franchisor and the franchisee be based on the long-term trust and cooperation.　　However, the current situation is that the domestic franchise, short-term behavior is extremely serious, even without locking, completely disregard the huge fees to the franchisee caused by the heavy burden and the long-term development of the future. In some cases, the concessionaire's strict and specific management control of the franchisee has caused serious dependence on the Xu Shang. The Xu Shang that as long as the franchisee's rules and procedures to operate can rest assured that everything is fine. Franchising is suitable for low cost development, but its management cost is higher.　　Because of their own direct business, to make mistakes, but to make up for, but to join the enterprise, the accumulation of complaints will form his betrayal, and even a lot of the problem of Big head. It is this immature development, there is a certain blindness. Some enterprises brand awareness is not very high, and do not have a sound management model, but also no strong organizational management capacity, rashly carry out franchising. When the franchise network is established, the enterprise can not carry out effective management and control, nor can it provide enough help and support, so that the merchants complain, and some simply make a flat.　　Last year had a red trash cake, Chanzui duck, from the initial herd, to the final huff is a typical example.　　Franchisee due to only focus on the development of franchise stores, the lack of control of franchise stores, the franchise is basically fragmented, so that the brand can not be formed in the hearts of customers a unified image, difficult to retain customers. Chain operation is not only to lock the key, only the franchisee and the interests of the franchisee closely tied together in order to promote the healthy development of its concession system.