Fresh electric power business expansion road difficult to go

Absrtact: This is a bit urgent, shun Fung optimization missed. August 22, Wang Jinghui, senior manager of the new business operations Department of Shun Fung Express, told the Daily economic news reporter. Due to the selection of the stringent sourcing, the preparatory period is longer, Shun Fung optimization has not been able to participate in this year's hot

"This is a bit urgent, shun Fung optimization missed." August 22, Wang Jinghui, senior manager of the new business operations Department of Shun Fung Express, told the Daily economic news reporter. Due to the selection of the strict sourcing, the preparatory period is longer, Shun Fung optimization has not been able to participate in this year's hot "loose sales of the sale of electric business war".

Like Tricholoma Matsutake is only one of the cargo of the target, Shun Fung optimization is just a number of fierce competition in the fresh electricity quotient of a member. Only in August, the capital market has been on the emergence of Cofco I bought a network to complete the B round of 100 million U.S. dollars financing, music, as a huge amount of money to hit the fresh electricity dealer action.

However, this is unanimously optimistic about the "blue sea" behind, but is the 3,000 of fresh electricity dealers no profit of the bone sense of reality. "3,000 of fresh electricity dealers have no profit, this is true." "Wang Group electronic commerce head of the reporter bluntly." More people in the industry said that the current health of fresh electricity dealers is "cucumber sold as the golden price."

"Blue Ocean is true, the loss is true, there is no one to study the development of fresh electricity manufacturers to adapt to the closed-loop model." Insiders point out. High loss, high cost, "last kilometer" difficult to solve, the target customer unknown and many other problems are restricting this piece of blue sea development.

Fresh Electric Dealer Racing enclosure

"China on the tip of the tongue," the pine mushroom, the current "pine season" and the fiery fresh electricity dealers added a piece of firewood. Shun Fung's fresh electric business platform Shun Fung optimization this year to try to join the Pine Rong War, announced in the distribution of Tricholoma 72 hours "from the Origin home." But because this kind of food material seasonal strong, fresh-keeping period is very short, plus shun Fung optimization of the supply of stringent, Tricholoma Matsutake failed to board its online business. At the same time, the Granville Group's fresh electricity business platform-the agricultural benefits after a taste of Tricholoma matsutake last year sales, this year harvested 700% growth.

In early August, Beijing-east, Taobao and other giants in Yunnan attended the "2014 Shangri-La Velvet Season" opening ceremony. This not only let Shangri-La Pine in Beijing and east to achieve the first, but also means that a fresh electricity business between the "enclosure movement" is continuing to heat up.

August 18, the lottery to create a "happy life" platform on the line, marking the official participation in the health of fresh electricity business. Before August 1, Cofco Electric business platform I bought a high-profile announcement of the completion of the B round of 100 million U.S. dollars financing. Shun Fung also announced that since August 11, the cold chain distribution of cities from 11 to 48. In addition, the BoE in the "Daily economic news" reporter interviewed also said that the future will also use the wide range of mobile internet coverage, focus on creating palm fresh.

Industry heating up behind, is the capital market for the fresh electricity dealers affixed to the "Blue Sea" label. According to a prospective Industry research Institute report, 2013, fresh food in the food net purchase orders accounted for 6.73%, among the top five.

Another data show that in 2013, China's fresh electricity trading scale reached 13 billion yuan, an increase of 221%, cold chain home with a scale of 3.9 billion yuan, is expected to be the next 3 years of fresh electricity trading scale of 7 times times the growth of space, driving the cold chain home with the market 6 times times growth space.

Ecological agricultural products also show a rapid development trend, people in the improvement of living standards, food safety, quality of life, and more attention, but also further promote the health of fresh electricity business Nuggets ecological agricultural products determination. "In the new type of urbanization and food consumption upgrades two-way pull, the demand for cold chain food is expected in 2012-2025 years, from 200 million tons to 450 million tons, the annual composite growth rate of 18.8%." "Songjie, a researcher at the CIC's agriculture, forestry and animal husbandry fishery, told reporters.

A long time engaged in the cold chain logistics industry personage said, a large number of capital value of fresh electricity business blank, so crazy influx to seize the market.

High cost and low profit of fresh electricity supplier

From 2012, the so-called "year of fresh electric power" to the current heat, fresh electricity business has entered the 2.0 era, "a significant feature is The courier company, logistics companies, with the advantages of agricultural products to join the enterprises." "The above industry personage pointed out," each borrows the strength advantage, the integration resources. ”

After several years of market baptism, China's fresh electricity manufacturers are roughly divided into platform-type fresh electric and vertical fresh electricity manufacturers. The former includes the cat, shop 1th, Jing Dong, the latter includes the original Life network, shun Fung optimization and so on.

However, Lichangming, a member of the China Retail Research Center for Fresh Retailing, recently said in a media interview that 99% of the fresh electricity dealers were losing money.

"3,000 of fresh electricity dealers have no profit, this is true." A number of practitioners, including Wang Shijun, the head of electronic commerce at the Granville Group, confirmed the daily economic news. More insiders are blunt, the current fresh electricity business is "cucumber sold for the golden price."

"Fresh electricity manufacturers have three characteristics: high loss, efficient delivery, product standards are difficult to unify." "Wang all think," many enterprises in the exploration up and down, because no one can be developed to adapt to the development of fresh electricity business closed-loop mode. "According to the reporter understand, fresh produce involves many links, including circulation, products, quality, user experience and many other links, any link problems will have adverse effects."

"Fresh agricultural products cold chain storage and logistics cost is very high." "The above cold chain logistics insiders calculate a sum," build a small fresh storage, unit price of 900 yuan per square meter (refrigeration equipment, insulation), since the construction of 2000 square meters of cold storage, 2000 yuan per square meter (civil, steel, refrigeration equipment, insulation, etc.), cold storage equipment maintenance costs, in accordance with 200 square meters , the maintenance fee of 15,000 yuan a year. ”

Such sky-high prices, so that fresh electricity dealers "prohibitive", the vast majority of relying on Third-party logistics to achieve cross-regional distribution. "Beijing East Fresh is currently the third party platform model, that is, consumers in the Beijing-East orders, merchants arrange shipments, distribution." "In an interview with reporters, Jingdong said," Beijing East Fresh distribution is mainly third-party distribution, Shun Fung mainly, the local cold chain as a supplement. ”