Fresh electricity Business Entrepreneur required Course: Please be practical and cool with the new concept.

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Fresh electricity business concept is very new, give people a lot of reverie space, and the reasons for investing in fresh electricity dealers can also list a lot, such as:

The fresh demand is big, the repurchase rate is high;

The new channel of electric power can realize the base direct supply, reduce the channel link, reduce the cost and increase the profit space;

Fresh electricity business still belongs to a blue sea, the competition is not so fierce, put in into may have a large return;

Tuo Tuo workers, the original life, Dolly Farm has long been invested in this blue sea, and it seems that the mix is not bad ...

A color bubble come up, let a lot of small and medium-sized entrepreneurs clutching the hand of money involuntarily loose: go, I venture to go! Fresh electricity Dealer!

Recently a friend borrowed the father's 500,000 funds, to put into the fresh electricity business, asked me what the view. I said, I am very supportive of your business, but also admire your courage. But if I have 500,000 may not be the same as your choice, I first put 400,000 into Alipay, let the proceeds fly. The remaining 100,000, I put into the selection of products and the industry to drink coffee, pay tuition fees, do the circle.

The problems to be considered by the start-up and fresh electricity dealers

Entrepreneurship is, after all, a good thing to be sure of, but first we have to think about some questions:

First of all, who is it for? The choice of the market is very important, in the north of such a first-tier city to do fresh electricity business has an advantage, not only the fresh demand is very big, more importantly, the first-tier city people are very happy to try the fresh mode. The local life services in the coastal zone's second-tier cities are doing well, especially in the two or three-line cities of the Yangtze River Delta, where the economy is large, but the city is small and the local life services in the United States are in the ascendant. But in the vast mainland of the two or three-line cities, vertical electric operators now living space is still very small, people have a little lack of acceptance of these things, although this does not prevent us some brave to open up the market, the determination to kill a road, but I would like to say that this is a problem that has to be considered first.

Fresh electricity market positioning is very important, there are several types of people are not likely or are not likely to online to buy vegetables, fruit, meat and eggs milk. First, the young people who do not cook are not our customers, the school students and a large number of young people who eat takeout are excluded; second, the 40-year-old housewife on the net shopping itself is not very accustomed to, fresh electricity dealers to change the habit of Aunt vegetable market to buy food is unimaginable; third, young white-collar workers have a large number of do not cook, exclusion; There are a large number of cooking but the habit of buying vegetables is not willing to accept the new things of women male, basically excluded; only a small group of people: their own cooking to buy food, but busy work, willing to accept the electrical business such a young white-collar workers. We can imagine that this person he often cook at home, but every day after work 6 o'clock to the home 7 o'clock, the way home is not a vegetable market. If you've got a lot of these people in your startup city, it's a pretty good thing to start a business.

Second, what to sell? What may be the most related to the success of a business is a problem, we all know that fresh electricity business to control the link is very much, the most rare is the logistics distribution, and distribution is difficult in the standardization of products. Fresh this concept confused a part of people, fresh logistics and confused some people, many people do not understand how to do, in fact, calmly think about it, fresh content is too much, fruits, vegetables, meat and eggs, aquatic products, etc., subdivision may also have a lot of small items, such as fruits and nuts and fresh fruit. Storage and transport requirements are completely different, even if the fruit, oranges and apple packaging and logistics requirements may vary greatly. Green leafy vegetables are more difficult to control.

So if you want to be a fresh electricity dealer, focusing is critical. After the market is determined, decide what products to sell. My advice is for small and medium-sized entrepreneurs, product selection must shrink front, do not China, want to do the whole category that is more than wishful thinking. Simply choose a product, such as soil eggs. Single product, packaging easy to achieve standardization, the demand is not small, people who cook know that basically a week to buy eggs is necessary; and, as long as the online ordering of fresh white-collar workers are certainly more focused on the quality of life of a group, selling the average egg and the supermarket market is not different, and no attraction, So nutritious soil eggs also meet the requirements of high-end atmospheric products.

We've just started experimenting with a product, and it's easier and cheaper for consumers who haven't experienced online ordering eggs to try out fresh shopping channels. When we gradually improve the mechanism, many of our old customers tell us you this method, I really get the benefit and convenience, our office also has the habit of ordering fruit, you do it, may be at this time we consider the expansion of product variety is very mature. After that, quail eggs, pigeon eggs, eggs, goose eggs, swan eggs are brought over to sell, the first egg products to do, and then expand to Apple, banana and other fruits ... Single category promotion, step-by-step, quality control to do a lot of other problems to solve.

Again, what do you want to sell with? Since it is the electric business, many people first thought of Taobao C shop, or the self-built website, or catch the latest mobile train, self-built app. These are too big, especially for a 500,000 entrepreneur. First of all, the above sites and apps are basically the whole range of market-oriented, in particular, Taobao, if willing to do business or Consumer-to-consumer can Taobao cat, facing the city, the province, the national market, but to do a fresh electricity business is not need to throw money into do not work hard. Here is also to return to the core problem of fresh electricity manufacturers: logistics and distribution.

Fresh electricity business is the most suitable to do is lbs, and then focus on the health of the most suitable manufacturers of electric power community. The scope of services narrowed and then narrowed, only to be reliable! Planned the orange incident originally Life Network in Beijing was in the city, and later did a bit of mature to Shanghai, Shenzhen and other places to expand. FreshDirect and AmazonFresh in the United States have also been expanding to the next city for years. From a community, to five communities, to half a city, to a town. Do this absolutely dishonesty the slightest impatience, must be steady.

Since it is lbs then what more than micro-letter, micro-blog, QQ Group of such free tools better platform it? The more fiery micro-letter on the network of small farmers to sell vegetables, micro-bo selling pancakes Huang Taigi, QQ group selling steamed buns, selling vermicelli and so on a lot of cases, are small and beautiful entrepreneurial success typical.

Micro-mail users have more than 600 million, and the micro-letter has become the smartphone installation rate of the highest app. Micro-letters are changing our lives, so let's use micro-letters to change our business. Micro-Credit marketing has been a lot, but has not reached the same as micro-Bo ads everywhere is the point of space is very large.

Choose micro-letter to do their own entrepreneurial platform, there are free advantages, but also to promote a more simple. But to be sure, the simplicity here is relative, and it will take some time to succeed in owning a group of fans and gaining the trust of fans to order their own products. Platform building can be done before starting a business, in the micro-letter active, increase interaction, it is not difficult. Also to explain the point is that no brand based on the entrepreneur, personal account than the public account management to be flexible, can actively add nearby people, public subscription account can push a message every day, after the revised micro-letter can now also send text messages through the phone. Therefore, the best choice is to combine the two together to promote, to complement each other.

Big data is cool, what should I do?

After listening to my friends, I asked a question: What about the big data? I laughing.

Large data, O2O, home allocation, Internet finance ... This is a good time for a new concept, and a bad time for us to be confused in the concept.

Schoenberg in the big data age, said that the future of the Big Data Age analysis is related to the main analysis, people are now clinging to the "causal relationship" analysis will be discarded, on the basis of the results of large data is meaningful. Big Data is a big concept, it is a concept of the times, although it is closely related to us, but it is not necessarily that we can participate. The emergence of large data is a kind of science and progress for the society, but it is not practical for the common people to be simplified.

As a personal entrepreneur amiss the full data collection and analysis is absolutely wishful, moreover, this dragged pursuit is meaningless. In the past, businessmen can not leave the ledger, every day when closing the book on the chronological lightly to calculate the day's revenue, and then the calculator instead of the abacus, and then the computer Office Plus mobile Phone calculator gradually replaced the bulky calculator; there may be a smart Calculator app with data analysis in the future. But that's not the question we should be thinking about.

Using micro-signaling platforms to sell apples to young white-collar workers in a few nearby buildings, the first generation of income and expenditure data is very small, and rely on their own memory may know which building a few floors of the office who often ordered Red Fuji, and then have the most recent week's revenue ledger data out of the general feeling can be.

Of course, at the beginning of the concept of large data is still commendable, the use of large data thinking should become our social network in the era of active pursuit of an aspect. In this regard, entrepreneurs make full use of the Internet and Word-of-mouth effect, to create small areas of small brands.

For example, we sell apples in micro-letters, compared to the traditional way of thinking, we should make full use of the communication function of micro-letter, after the customer ordered the Apple in time to push delivery information, the customer received the Apple in time after the taste of Apple to eat up the feelings and the likes of this way of ordering, in addition to customer communication and entrepreneurial hardships Sea Chat movies, music, books ... this is to train loyal customers an important means, when you and a large number of customers made friends, you are absolutely buying apple in the customer needs to know the most of the thing, you micro-letter selling Apple is definitely the office of the most widely circulated business story.

In addition to the application of large data thinking can be like this: micro-letter selling Apple, more communication with customers, then you build a customer small file. Just a simple Excel may be, the consumption habits of each customer record down, a customer often order Red Fuji, B customers often order the country light, C customers often order snake fruit, remark a buy apple very pay attention to appearance; b have diabetes, Apple can not be too sweet; C-order Apple is generally used to send girlfriends, the next custom packaging to make hearts shape ...

The compulsory course of entrepreneur: controlling cost and resource integration

For small and medium-sized entrepreneurs, I would like to give the first suggestion is not to venture into the Dead Sea of fresh electricity business, fresh electricity business investment, long cycle, do not make money or even lose money, there is no huge amount of financial support, the General people please carefully consider.

But there are more people in this market. It's good for us to improve and improve our fresh service, the courage of the people is definitely worth our thumbs and brave to learn. As mentioned above, if you really jump in, then be steady, pragmatic point, both the Internet thinking can not be carried away by the new concept, do waste valuable money things.

Controlling costs is my second suggestion. In the above discussion, one of my core views is to control the cost, not China, SKU can not be more, or even less than only one product, otherwise the geometric doubling of the quality control pressure is likely to overwhelm a fresh electric dealer into the Dead Sea of passion entrepreneurs. On platform selection, I tend to use free resources first, rather than build a platform, the platform itself is a tool, as long as can sell products is a good tool, brand building is not limited to the self-built platform, in the micro-letter marketing can also do a lot of brand image, to grow and develop after the brand value of the transfer is not difficult. For example, now Huang Taigi's brand based on micro-blogging marketing, whether it's applied to the bottom of the offline entity store or the Huang Taigi official website, has the same brand value.

Another suggestion is that we have a certain brand based on the ability to borrow the way, that is, resource integration. When it comes to resource integration, let's talk about the optimal resource integration of Shun Fung. Shun Fung optimization is the advantage of logistics, that is, backed shun Fong can use more resources than other enterprises. Shun Fong's car in the country hundreds of cities shuttle, the downwind of the two catty car that is the full use of truck resources, of course, on the way back to the delivery of organic fruit on the road to buy a point back to sell online, or negotiate a good acquisition agreement, the next car after the direct orders in accordance with customers are picking up some direct customer hands. This is how good resources reuse AH.

This is a two-time utilization of existing resources, and a resource integration is the use of external resources. Do fresh electricity business, especially have a certain foundation of entrepreneur, can choose O2O mode, to a certain extent can solve the problem of logistics distribution. On this issue, people talk about the most is fresh to the community how to do, self-built thermostat? Too much money!

So why not use the convenience store in the district? White Collar Office Online ordering fish and stew fish seasoning, two o'clock in the afternoon the goods to the community convenience store freezer, 6:30 P.M. after work after the white-collar home on the way to take away, the home toilet paper used in the convenience store can also buy two volumes. This is a three-way thing. In the process, the convenience store's resources are integrated into your sales system.

All over the city of the book kiosks may also be used, the book kiosks need to upgrade, but the current stage to put some fruit is not a big problem. Beijing newspaper retail companies are now starting to upgrade their kiosks so that they can be used as raw products to pick up the goods in the future.

Of course, the use of these resources is not empty gloves, White wolf things, not a certain brand basic internal resources and external resource utilization have great difficulties. For example, if a convenience store is willing to make an agreement with you, it may be because you have too few people in the beginning, too cumbersome to do it and quickly refused to deposit the goods.