Fresh electricity manufacturers face key problems: not on the cold chain logistics?

User experience is the key to the maintenance of the old users of the electric business enterprise, especially the fresh electricity business. Excellent vegetable net loses old user's most fundamental reason namely the user experience drops: The distribution to the user home food is not fresh. The vulnerability of fresh products will be a very critical issue in the presence of fresh electricity dealers: not on the cold chain logistics?

At present, China's agricultural products through the cold chain circulation is low. Europe and the United States and other developed countries poultry cold chain circulation rate has reached 100%, the cold chain circulation rate of fruits and vegetables is also more than 95%, while most of our fresh produce is still circulating at room temperature, the capacity of cold chain logistics infrastructure is seriously insufficient, the proportion of refrigerated and insulated cars to freight cars is very low, and the technology of cold chain logistics of agricultural products lags behind.

Fresh need strict whole-process cold chain control, that is, refrigerated frozen foods in the production, transportation, sales processes in all aspects of the need to be at a low temperature environment. The biggest barrier to electronic commerce in fresh industry is distribution, because the freshness of food depends directly on the time of distribution, if delivery will lead to loss of freshness of food, however, cold chain logistics than the cost of ordinary logistics several times higher, this is a fresh category of major electric dealers put forward the highest threshold, but also fresh electricity dealers to win market share And the key factor to improve their competitiveness. However, cold chain logistics and normal temperature logistics are completely different processes and systems, the cost of investment is very high.

Under such realistic problems, tuo Tuo workers decided in Beijing Shunyi investment 27 million yuan set up 6000 square meters of refrigeration, refrigeration and processing plant in one warehouse distribution Logistics center, divided into standard library and fresh storage, which accounted for 40% of fresh, in addition to the purchase of a number of refrigerated refrigeration vehicles, Through the use of the whole cold chain logistics Home distribution operation mode, and finally achieve the goal of fresh day matching, but including fixed assets, manpower and other costs, each distribution of the cost of an order may be as high as 50 yuan. Shun Fung based on the average daily orders and distribution costs within the Beijing six ring, calculated that now the average number of peers per order of logistics and distribution costs in more than 47 yuan, the entire industry at least 40 yuan, which does not include the entire warehousing, it, customer service systems and other costs, so 100 yuan or so orders for the electricity quotient is a loss. This makes it possible for most of the fresh electricity dealers to make ends meet only by increasing the unit price. For the company's product quality controllability, the large-scale development, the stability provides the service and so on aspect, the self cooling chain is certainly the best choice, but this also means the huge upfront capital investment, the logistics vehicle, the cold storage, the human resources and so on the formation high cost problem may cause the fresh electricity business premature death. For the big platform such as Jingdong, No. 1th store, the profit is the important subject that it faces, so invests the huge fund to build the cold chain logistics obviously is impossible. It is understood that the Amazon, Jingdong and shop 1th is by the presence of fresh manufacturers of their own distribution, through the choice of open to the third Party operating mode, to avoid the huge cost of upfront investment. Small and medium electric dealers like picking up a fresh net will reduce the cost by means of the cold chain of the parties. For example, its Kiwi transport with the help of Mengniu's cold chain, that is, mengniu to a certain distribution of milk, to catch its return to the "downwind car."

However, in the long run, once the scale is available, "hitchhiking" is not a long-term plan. For the electrical business, from the procurement of agricultural products to distribution, the chain is long enough. The best way is to outsource logistics to a professional third party logistics enterprise. Other market-oriented third party cold chain companies can provide relatively professional supply, warehousing and logistics operations, their early operational difficulties will be much smaller, become a pure electric business platform, however, the current market can provide suitable services of the third party cold chain logistics companies are not many, and service prices, distribution range, Cold chain operation can meet the requirements of the selectable range is narrower. It is understood that the existing independent cold chain logistics network for production, supply, marketing integration model, or in a specific region of self-sufficiency, and the national cold chain logistics system has not yet formed, such as easy fruit nets have many times to find third-party distributors without fruit. In this respect, Cofco I bought the network logistics Director Zhing Army has said, "or is the price is too high, or the traditional cold chain, need to do a lot of running-in, but also to spend the cost of their transformation, take time." ”

The improvement of the cold chain logistics system and the establishment of the specialized third party cold chain distribution are the key to promote the development of the market. But in fact, the third party cold chain logistics companies in the domestic business development is poor, its survival pressure also can not be belittled, in Japan has been adhering to do cold chain home with the Jamado into China, has been at a loss, because the real driver behind the home is the electricity quotient, but the electricity quotient is very sensitive to the price, leaving little profit space for the third party. Because the cost of sorting base, vehicle, refrigeration equipment and personnel is too high, most of the cold chain logistics enterprises currently operate business-to-business business, mainly in the logistics distribution between suppliers and sales outlets, and there are very few home allocation business.

The industry generally believe that the cold chain curtilage market has great potential, however, who for the high cost of cold chain home with the bill, how to find a better model to ensure fresh "last kilometer", are urgent to solve the problem. In China, fresh vegetables and meat in the circulation process generally need to experience more than 48 hours to reach the market or ultra shelves, and more than 48 hours let us and fresh missed. In the future, with the improvement of people's living standards and quality requirements, the establishment of a complete home distribution system, so that the circulation time greatly shortened the fresh home matching service will be the general trend.