Fresh electricity trader seizes high-end cargo consumption habit

Abstract: People have money, Chinese tourists become a lot of countries to revitalize the economy, the important strength of people's consumer goods are more and more high, imported food in recent years more popular, offline import supermarkets are also beginning to lively, petty life happy, delicious temptation to block.

People have money, Chinese tourists become a lot of countries to revitalize the economy, the important strength of people's consumer goods are more and more high, imported food in recent years more popular, offline import supermarkets are also beginning to lively, petty life happy, delicious temptation to block. High-income families, senior white-collar is the main consumer of imported food, and relatively high loyalty, offline import supermarkets ushered in China's high-income people to upgrade the consumption of the demographic dividend, in a good time of the tuyere.

However, the import supermarkets are alarmed that the electric business giants are also looking at the import of electric dealers, Beijing East, the cat, the first store will be the import of electricity dealers in an important position, and the import of electricity as a fresh electricity dealers featured items included in the strategic plan. Electricity dealers subvert the offline retail industry, the import of electricity to subvert the import of the supermarket ecology seems to be an inevitable trend, although the import of supermarkets and importers in the overall market is still a small part, but the advantages of the platform of the import electricity dealers may let this war foreshadowed the outcome.

Fresh electric dealers play Cross-border, occupy high-end cargo consumption habits

Fresh electricity business in the last two years in a blowout of the potential, every day orchard, Shun Fung optimization, Tuo tuo industry and so on in this field, and large electric business enterprises such as Beijing East, CAT, etc. are also very important to the fresh category, Jing Dong CMO Lan Ye personally battle Yangchenghu head fishing, Rob Lake head fish, the importance of fresh electricity manufacturers can be seen. January Beijing-East and every day orchard cooperation will open Chile car Origin Direct, introduction of the J-Class (fruit diameter 26-28mm) Car 1 kg 29 yuan (1 ID limit to buy 1 kg, national Packet Mail), XL grade (fruit path 24-26mm) Car 3 kg 100 kilograms of mobile phone exclusive benefits, The inspection than the line of imported supermarkets 10-20 yuan cheaper per catty, but also door-to-door, the National package mail.

From the supply chain, every day the orchard responsible for the selection of origin, sorting and pre-cooling packaging, Jingdong focus on sales and cold chain distribution, the two sides to achieve the source monitoring, professional sorting, cold chain transport, rapid delivery of the entire process of standardized operation, from the origin, quality selection, efficient cold chain and other links to ensure the quality of fruit and delivery speed. To complete the new quick delivery of the car, Jingdong and every day orchard in Chile, China's cross-border seamless and efficient collaboration is the key, and such an efficient supply chain system can not be separated from the Beijing-East marketing, pre-sale, cold chain distribution and other heavy experience of real kungfu, large data to analyze the best sales time, order volume, the overall cost of activity and other important data, If you come prepared, you dare to promise.

In the last year, Jing Dong has been active in the field of fresh electricity business, Rob Head fish, grab head fishing, do not miss every opportunity, at the same time, in the import of electric power to do the ultimate experience, the cross-border power distribution efficiency has been close to the level of domestic distribution, continuing the Harting spirit as always. Jingdong's idea is to use the ultimate heavy experience mode to train Jingdong users in the cargo of fresh buying habits, Rob and strive for more high-end cargo netizens become Beijing East fresh important customers, to seize the cross-border electricity users consumption habits.

The electric business giant pulls the populace to consume, the import supermarket likes sad duo

Such a heavyweight role as Jing Dong is to be imported into the territory to import fresh electricity dealers with its strong brand strength, user size, platform influence, can promote the import of electricity in China's popular netizens, big imports of fresh food market scale, which for imported supermarkets is also a good news.

There are Jing-dong, a shop, Shun Fung and other well-known enterprises, the scope of the cross-border electricity users will grow rapidly, and help to build a lot of consumer awareness of good products abroad, which is why Australia, Chile and other countries embassy officials have come forward and the Beijing-East signed a cooperation agreement, The vast Chinese market is not overlooked by any exporter of agricultural goods, and China is heading for the world's largest consumer.

Although the Beijing-east and other giants can stimulate the public consumption of raw food imports of the upsurge, cultivate consumer habits, but for imported supermarkets, this may be just the market pattern of the small chocolate before the big fission. The import supermarket is the offline retail trade, cannot evade the high rent cost, the refrigeration cost, the fresh fruit loss cost and so on hard cost, this makes the offline import supermarket not to have the superiority in the price competition, can only give play to the close geographical advantage of the community.

By contrast, the city of Beijing East in China's major cities to achieve the date of arrival, can let the import supermarket scene superiority to be weaker, the integrated cold chain logistics distribution system can basically realize the 0 loss of fresh fruit, because the origin direct eliminates the intermediate distribution and the turnover link, Jing Dong Fresh in the price aspect superiority will be more obvious, Beijing East Once the price war, offline import supermarkets may have no resistance on the surrender.

Platform is the trend, import supermarkets how to live?

Importing supermarkets can only hope to be a good housewife, and to seize the prime time after work in the evening, which is a big challenge to the operation. At the same time, the expansion cost of the offline store is very high, most pure fruit shops and so on to lease the bottom business Wang Pu, they even Wal-Mart and other integrated department stores have no concentrated advantage, so, when the electric business giant involved in cross-border food raw electricity, the mood of the import supermarket is sad and happy, my future is not a dream, but do not want to just a dream.

Mountain and Mountain, originally living, I fruit I, tuo tuo work Club, Shun Fung optimization, every day, such as the vertical fruit orchards have been settled to the Beijing-East fresh platform, indicating the fresh electricity business field and the past consumer electronics, apparel and other standard goods, such as the direction of the big platform, The high operation marketing cost and supply chain cost of the vertical electric dealer decide to enter into the big platform bosom to be advantageous to the survival development. The unique Origin direct mode of the fresh electricity dealer brings the variety of category and commodity, also brought a unique seasonal and regional, Beijing East can not be every place to build branch offices, Beijing-East fresh platform is bound to open the platform through the way to build the ecology, do a good job of cold chain distribution of the key link, Platform partners to do their best in the category and in situ refrigeration.

The scene at this point, as the Beijing-east to do consumer electronics, self-establishment of a strong supply chain management capacity and distribution capabilities, the establishment of a customer experience standards, the platform has become bigger, brand stores began more and more flagship store, Huawei, Lenovo, the great God and other mobile phone brands have Jingdong mall as the core of sales channels, and offline mobile phone digital stores in the history of the torrent is gradually forgotten. Today's cross-border import of electric business may happen the same story, Beijing East Fresh Electricity business platform on the east to the more strong, more and more partners will become more and more strong platform stickiness, the line of import supermarket business will be more and more difficult to do.

Let their own enemies less, so that their friends a lot, for Beijing East Fresh, in the assurance of customer experience, on the basis of continued rapid development platform scale is the most important. In my opinion, the import supermarket should see a little farther, since sooner or later will be the electric business giant impact, as early as possible to take the initiative to throw arms, join the electric business platform, become part of the ecology, direct striding into the O2O era.