From E-commerce to Web3.0: providing personalized service to users

Absrtact: In the Web3.0 era, computers can understand the user's intention and provide personalized service to users. September 17, the United States, "Wired" magazine today, the Web3.0 of the future of the imagination. The following is the main content of the article: Back in 2007, when the iphone has not yet been issued

In the Web3.0 era, computers can understand the user's intentions and provide personalized service to users.

September 17, the United States, "Wired" magazine today, the Web3.0 of the future of the imagination.

The following are the main contents of the article:

As early as 2007, when the iphone had not yet been released, when the powerful computer could not fit into our pockets, I began to think about Web3.0. "The father of the World Wide Web" Berners-Lee (Timberners-lee) once talked about "Semantic Web": This mode is separated from the initial stage of morphological matching, can understand the true meaning of words, plus a certain logic rules, we can connect each other independent data treasure, create more background for information.

In my opinion, Web3.0 is a set of patterns that integrate content, business (commerce), community (community) and background (context) with personalization (contexts) and vertical search (verticalsearch). can be simplified into one formula: Web 3.0=4c+p+vs.

Web1.0 promote the development of E-commerce, help us in the complex network to find all kinds of information. It spawned companies such as Yahoo, Amazon, EBay, Netflix and BlueNile. But a flood of funds has also sparked a burst of dot-com bubbles. Even so, people's search and buying habits have changed profoundly. Today, you can see thousands of businesses selling a wide variety of products, including hubs, blackout curtains, clothing, and water purifiers, from a dedicated shop. In other words, characteristic retailing has brought profound changes to the network.

Web2.0 's focus is on social networks created through online communities. Facebook, Twitter and LinkedIn are the most high-profile companies of the period. But beyond that, there are many sites that make it easier for us to make friends online-a habit that has now become the norm.

At the same time, we see a growing interest in vertical search companies. If you're looking for a job, you can go to a website like indeed.com, and then search for a wide range of career portals and recruiting websites. You can also go to kayak to search for travel information to TheFind to find out about shopping advice. These sites provide a wide range of search parameters (for example, job search services can be retrieved based on information such as salary level, job location, position level, etc.). All of this makes a big difference to a common search engine like Google (Weibo).

Finally, Web2.0 spawned a large number of user-generated content, including blogs, podcasts, additional comments at the bottom of the article, and evaluations of restaurants, movies, shops and hotels. The interactivity of the media has been strengthened and is no longer the one-way communication model of the past. More and more voices have sprung up and are being listened to by more and more people. The fundamentals of the media industry have been shaken.

WEB3.0 is organized around two different elements: the background and the user. The so-called "background" refers to your intention and reason for surfing the internet. Looking for a job is a "background", planning a trip or buying a costume is also "background". The background is the user. When you combine specific users with real-world backgrounds, you can provide truly personalized services.

Just imagine: You can plan a trip to Rome. You are looking for hotels around Piazza Di Spagna (Piazza Dispagna), but don't want those large hotels, so Hassler villamedici out. You like small hotels, you need to be attractive, and passionate enough to feature prominently. You want an online travel agency to understand your interests and preferences and help you find a hotel that is not only suitable for accommodation, but also exquisite and in line with your taste.

Normally, you will use Guide du Routard as a guide, but today there is still a gap between the tour guide website and the booking website--in other words, content is still isolated from business. In the Web3.0 era, you'll see content and business eventually merged, no longer forcing you to switch back and forth between different sites for a task.

On such a trip, you want to be strong with like-minded locals, for example, you may all like cooking, jazz and opera. In the Web 3.0 era, you'll see Web2.0 community elements integrated into the background to make it easy for you to make new friends with the same interests, all as simple as booking a hotel room online.

Some users ' original content has become part of today's travel planning. For example, on Tripadviser, travelers will be able to feedback their hotel accommodations around the world. However, it still lacks the personalized elements to reflect the user's personal needs. You don't want to read everyone's comments, just want to read content that is published by people who have the same taste and trust.

In the Web3.0 world, truly personalized travel agents will help you plan and book highly customized itineraries, leveraging all the previous Web technologies-search (general and vertical), community building, content, and business. This is my understanding of Web3.0, which blends content, business, community and background (4C) with personalization (P) and vertical search (VS).

This complex technology requires the aid of complex artificial intelligence algorithms. After all, hiding behind the Web3.0 travel agency is not a human, but a robot, or an intelligent agent. But I think you will still like your travel robot, your job-hunting robot and your shopping robot. Now let's look at the role of the shopping robot.

I'm a petite, dark, black-haired, brown-eyed woman. I have a distinct personal style, and only individual designers can resonate with me (background). I would like to have a tailor made clothing store, which is filled with my personal preferences and size of clothing (business). I also want a book for me to Customize "Vogue", inside the fashion content and the introduction of the designers are also in line with my interest (content). I want to communicate with people who have similar characteristics in order to find more suitable products. I also want their referral (community).

These are just based on the skin, body, hair color, eyes and other characteristics of the basic services provided, I also hope that there is a search engine, based on the algorithm and these data filter noise, matching my needs (personalized and vertical search).

Now, imagine a short, fat red-white man who doesn't know what to wear and he doesn't have a wife or girlfriend. Before the birth of Web3.0, he could go shopping in the department store himself. With Web3.0, the Internet will become his personal shopping assistant. With ubiquitous mobile devices, these digital shopping assistants can predict all of his needs and all of our needs.

So please be patient with the technology entrepreneurs around the world, they are pushing forward the development of the internet world and bring us a better user experience. After all, they and their robots are serving you and me. (Long song)