From "New Egg Gu Jianching" to "Freshman Gu Jianching"

The New Egg Group was founded in 2001 by Chinese entrepreneur Fred Chang, headquartered in Los Angeles, USA. The U.S. new Egg Network is the electronic digital product sales website, and China's new egg network has accumulated a stable and loyal consumer, especially in large and medium-sized cities, business people and white-collar favor. "New Egg Newegg": a symbol of rebirth and nurture unlimited potential, contains the founder through E-commerce to achieve a better retail business vision. and Gu Jianching as the original New Egg China Executive president and China New Egg Network general manager, China Electric business leader, the top trader, he left the new egg group, regardless of the new eggs themselves or the external sector, is a matter worth pondering.

Gu Jianching

August 31, 2011, Gu Jianching officially left the new egg China, his Sina Weibo name also from the "New Egg Gu Jianching" changed to "freshman Gu Jianching."

"I've done a lot of things that people want to do and don't even dare to do and enjoy the process," he said. The result is doomed, no success, no failure, no failure, no comeback. "This is one of Gu Jianching's responses, reflecting his feelings at the time," he said.

At the end of 2011, when he wrote the new egg maker: The revelation of the electric merchant Whampoa, the reporter tried to contact the former head of the new egg China, but was unable to interview because of the time problem. A few months later, "the World Network business manager" finally about to Gu Jianching, he from another point of view of the new eggs and the Chinese electric business.

Join new eggs for localization

"World Network Business Manager": please briefly introduce your professional experience.

Gu Jianching: 1984, I graduated from Shanghai Normal University and worked as a teacher for nine years. 1993 became the vocational education researcher, the research process is interested in the enterprise management. 1997, because I am in the vocational education and the technical training aspect ability, joined Shanghai Aviation to engage in the human resources development and the management work, and gradually intervenes in the enterprise management Research and the practice. After 2000 years, officially out of personnel work, into a large Shanghai state-owned bridge construction company, in charge of budget, procurement, contracts, etc., began the management practice of enterprises.

"World Network business Manager": From the previous career experience, you have no traditional retail experience, and no Internet background, why add new eggs?

Gu Jianching: March 2010, my entrepreneurial project was put on hold for many reasons. Coincidentally, after a friend introduced, in Shanghai, a western restaurant on Huashan Road, the first time to see the new egg of the family Zhang Fajun, and he chatted for 4 hours.

He briefly describes the situation of new eggs in China, complaining that new eggs are not progressing well in China and that Chinese employees are difficult to manage--he believes that all is not localized. At this point we reached a consensus, I further refined the connotation of localization: localization strategy, local talent, local thinking.

At that time, a well-known Taiwanese it personage after the new egg work five months left, and the reason is unknown. In the 2008, the company began seconding senior executives from Taiwan or from new eggs in the United States, although the executives had their merits but were generally passable and eventually resigned. The new egg is eager to find a familiar with Chinese business management, a person who can quickly stabilize and control the situation, this is the original intention. So I understand that Zhang Fajun was not interested in the experience of the electrical business, and more concerned about the smooth implementation of localization.

"World Network Business Manager": The specific date of arrival?

Gu Jianching: April 6. April 6 I officially to the new Egg China as a consultant, with one months time research, chat, look up data, wrote a report, put forward to the new egg China's organizational structure, human resources and corporate strategy of the three aspects of the adjustment and optimization recommendations. June 8, officially appointed me as the executive vice president of New Egg China.

What needs to be said is that the outside world has always called me the CEO of the New Egg network, in fact, this statement is not accurate. First, China's new egg network only set up General manager no CEO; second, China's new Egg network is only a new egg group in China, a major business unit. New egg China under the jurisdiction of China's new Egg Network, Austrian logistics, new egg software and three new egg technology companies, total six wholly-owned subsidiaries. November 2010 New Egg Network general Manager Ching resigned, I was asked to serve as the new Egg Network general Manager.

"World Network Business Manager": In your opinion, what is the advantage of new eggs?

Gu Jianching: My understanding is three aspects: first, there is a certain understanding of e-commerce, whether it is China or the United States, than the general new launch of the company to be more clear; the second is the establishment of a more effective operating system. It is said that many domestic companies have copied or partially copied the operating system of new eggs, in other words, how does this machine turn, if so, then the new eggs for the development of E-commerce in China has contributed; three is the new egg of IT system, has a unique technology and operational logic, can not say the most advanced, But at least it is more mature, after all the new eggs so many years of operation, system logic has been to understand.

Managing New eggs Change culture

"World Network business Manager": After you add a new egg, what changes to the new eggs?

Gu Jianching: At the beginning of the job, I did four things: first, cut off the second, you can take advantage of China's corporate companies to market a new system, the development of the company to change the system, the hands of the hand to make cash, to the new Egg network development space; Finally, when the medium-scale companies use the new egg system, which will pave the road for future corporate mergers and acquisitions, Once five years later some companies do not go on, (after the acquisition) category and just add new egg nets, information, systems, passenger flow can immediately docking, than the Amazon to buy small network business costs much lower. This is a deeper strategic consideration, and most people are not clear about it at the time.

Some of China's future large electric companies have confirmed the development of the system with the new eggs, if persisted, the new egg software should have good prospects.

The organizational structure, especially the headquarters of China, is greatly simplified. The responsibilities and competencies of the organization are redefined. The optimization of organizational structure is mainly to solve the problem of efficiency. The authority of China's regional headquarters and subordinate companies has been reclassified, with the main purpose being "decentralization".

I often listen to senior executives complain that the middle and lower managers are unwilling to "play", and I think that the main reason is not to play the responsibilities of subordinates are all, the essence is distrust. Over time, employees have become dependent, thus forming a habitual wrangling, a very simple thing can be used to come and go with the Mail on the big day.

So decentralization is not just to straighten out the management system, the most important goal is to allow everyone's responsibility to achieve parity, the ability of people to use up, so that everyone busy. For the company, can solve the problem is the talent, must play the initiative of local managers, pay attention to the cultivation of local management personnel.

Organizational change and corporate culture changes are complementary, of course, this change will inevitably touch the interests of those who benefit, some people will feel very uncomfortable. But for me, do not change is dead, so have sufficient preparation.

"World Network business Manager": If you want to give the experience of new eggs, it will be a bit?

Gu Jianching: 80 points. Why deduct 20 points? First of all, it is too late to get involved in the new egg net, minus 10 points. I've been a consultant for two months since April 2010, and I've had a few distractions because I don't know when I'm going to leave and start my business again. In June, he was the head of the Chinese region, but the main focus was on governance at Headquarters, including dealing with a number of long-standing problems left over from history.

From June 2010 to October, due to lack of energy, not to control the Chinese New Egg Network, China's new egg network something happened, including several core PMD and was dug horns, not alarmed. Until October, gradually involved in the issue of the network, covering up the problems in the following slowly began to expose, such as second-hand goods inventory, inventory turnover, shortage rate, personnel disputes and so on. Originally a small problem to move quickly, the cost of the solution will be lower, but missed the opportunity and piled together this becomes a big problem. Fortunately, most of the later treatment is more appropriate, but some things have been delayed.

There are also 10 points to be deducted in the appointment of personnel. Very few from my hand recruitment and promotion of the management staff capacity is not enough, the lack of professional quality and team spirit, individual even "pull tiger skin big flag" did something inconsistent with identity, the general people will think that I mean, but the fact is not so.

Huangpu Military Academy is a legend.

"World Network business Manager": What do you think of the New Egg MTS (Lepetson)?

Gu Jianching: MTS as a well-known large companies to train management reserve personnel, in the domestic enterprises and even large state-owned enterprises have been popular for more than more than 10 years, new eggs, MTS also some years, and the development of new eggs has a positive effect, this is beyond doubt.

But I always think that talent is not a hold out, the real leader in the difficult environment is beaten out, is called "Jianfeng from sharpening out." In the new egg, an elite school out of MTS, the treatment of undergraduates is 10,000/month, graduate 12,000/month, this treatment is not low. However, the yield of MTS is not high and the loss is very serious over the years.

"World Network Business Manager": How to understand the yield is not high? Or, what is the problem of MTS?

Gu Jianching: From some of the MTS performances that I've often contacted at Headquarters, it's all right, but there are also mid-level cadres complaining about the difficulty of MTS. There are, of course, a handful of MTS who do not understand themselves and the environment properly, and do not put executives in their eyes.

Moreover, MTS has been held up to a higher position in the new egg and is easily lost. There were employees who told me they could send a "snitch" directly to the top of the United States, but I had no interest in proving it, and I was reminded of all the behind-the-scenes news here.

I often take the initiative to participate in the relevant MTS meetings, told them that the outside said the new eggs is Whampoa Military Academy, is ironic to you, don't be a tonic to eat. The new egg is ashamed of this title, because the Huangpu Military academy out of the people, are the excellent generals and communists. The Kuomintang army does not have to say, is the communist army's famous generals are also no lack of HUANGPU graduates, including Lin Biao, Xu Xiangman, Nie, jianying four Marshal, as well as more than 30 senior generals. If five years, ten years later, you people can have a few people to become the leader of China's electricity business, the title of Whampoa Military Academy is deserved, but I think it is almost impossible.

In my eyes, all employees, including MTS, are a regular member of the company. I have repeatedly stressed that the company should not have the body long Thorn, the head of the long Horn of special staff, all employees are non-discriminatory, need to conduct performance assessment, performance-oriented. The company will be the performance and quality of the staff to develop and motivate, to the performance of the staff to be the commandment and elimination.

I welcome all employees, including MTS, to provide advice to management in accordance with the company's rules, or even to report violations. But to eliminate the ghosts and false accusations, resolutely do not engage in "East factory" This set, do not put the Chinese history of the dross when the treasure, also do not play the so-called "imperial", which has no benefit to the company.

There are a few MTS let me good training for several years, may be able to create a number of Chinese electric power business man of the future. But for the moment, I don't think the company can be the cradle of the electric business leader. So, I can responsibly say that the new egg is the electric business Whampoa Military Academy is only a legend, there may be too small.

"World Network Business Manager": The advice to MTS?

Gu Jianching: First of all, we must correct a point, the peak of the loss of MTS is not in my hands, need to do in-depth understanding. As far as I know, in 2009 we walked more than 20 mts. When I was a new egg, I took the initiative to leave less than MTS, but I have agreed to the headquarters of HR and subsidiaries of the proposal, dismissed 2 MTS, but this is a lot of advice after the decision to do, but must. After I left, several MTS left, all good young people, why? I think the key is culture.

Young people go out of school to enter the first company, is nothing but learning and learning skills. Learning a person is more important than learning a skill. The so-called learning to be a person is to learn to become an excellent professional quality of the staff of the professional. MTS as a carefully selected group, more than the average staff have a better quality and the potential to create, should not be involved in some complex and vulgar relationships inside difficult to extricate themselves, to resolutely abandon the "American-style freedom, Chinese-style", must be able to distinguish between right and wrong, rather than to meet the dark parts of corporate culture, This will harm them for a lifetime, the company's investment will also be lost.

Turn around and leave the new egg.

"World Network Business Manager": Why did you leave the new egg?

Gu Jianching: I've been in the new egg for 16 months and I'm already an old athlete, and the turnover of the company's executives is rare. Why is it so frequent? I believe a lot of people can't understand it, but I know it.

I was the first mainland person in charge of the fact in China, and perhaps the only one. I had a plan to leave the new egg in April 2011, because I felt that the strategic intent of the Chinese area I had developed was not implemented, and that it was clear that I could not change the most essential thing about the company.

And I know very well what some people are most worried about. My age is not small, do not want to spend the most valuable time in life in the worthless affairs, but also do not want to see two or three years later, a company in my hands to die.

Written in early August, August 31 formally handle the exit procedures and external disclosure. I think it's interesting that some people deliberately want to cause me to be dismissed from the job, and someone else gloat over it, which is probably the ugliness of human nature.

In the history of new eggs, the active or passive separation of senior officials is far more than me, people need to use the brain rather than the large intestine to think, why a few of the character and performance are very good executives also left the company?

"World Network Business Manager": In other words, you are the initiative to leave the company, not as the outside world is being dismissed.

Gu Jianching: I often say a word, professional managers on the first day of debut, you should think about when ready to turn gorgeous. So, what's the fuss when I think it's time to turn around? I was a very insignificant person, so I didn't feel the need to render anything to my friends in the media.

There are smart people say that my resignation and "localized" "drug too fierce", a one-time replacement of a large number of management positions, so that the old employees of new eggs are not accustomed to. Those who say this are either uninformed or have ulterior motives.

As a long-term engaged in business management, I am very aware of the "localization" and "stability of the overall situation," the relationship between local staff and Taiwanese, expatriate staff strengths, we only to the performance of the fate. The company is the Director of employment rather than geographical discrimination. In my tenure, the new Egg headquarters and subordinate enterprises have several Taiwanese employees leave, it doesn't rule out that my business philosophy doesn't match their habits, but I don't give them the pressure to leave them, instead I have a more responsible exit conversation with them, and I still keep in touch with several of them.

Because over the years the staff, especially the backbone of the movement is too frequent, many important positions almost no one available, so as long as the basic competent managers generally will not take the initiative to replace, unless there are serious violations and incompetent. I am more gratified that the promotion of a group of young people on the management positions, including the outstanding performance of MTS for graduation formalities on the management position. I want to be very responsible to say, although some times more severe, but I to every employee in good faith, because no one employee is my enemy, and I always think, no incompetent staff, only incompetent supervisor. The reason why staff turnover is too fast is mainly in the company and management team.

Of course, the most direct reason for my resignation has nothing to do with all the speculation above, and these reasons are not only clear to me, but to the future.

For the outside world including once new egg employees, I can only say that everything is insignificant, it is not worth wasting time to do any speculation.