From Rice to the Blind Date: Social Rhapsody in Mobile internet

Century Jiayuan, lily nets and other http://www.aliyun.com/zixun/aggregation/17676.html "> marriage website has not completed the" serious making friends "of the great cause, gradually faded out of the people's eyes, sitting with the greatest love of men and women groups of the MO, Also is distressed "go about cannon" proposition, and behold the rice chat happened at this time made a reverse day.





Rice Chat, MIUI enthusiasts Club, Millet community with the city, the family of Millet jointly held the first rice noodle Blind Date. Starting from July 22, the end of August 24, only one months time. There were 64 matchmaker/matchmaker, involving 58 cities and 6 special sessions, the number of participants was as high as 20,000 people, and two weeks were successfully paired with 66 pairs. This data is enough to make all the marriage websites blush.





Unlike other platforms, the form of this kind of matchmaking, is the first to Rice chat group as the main carrier, through the group communication, understanding, vindicate and other activities, advance the feelings of rice noodles, while the wonderful content synchronized to the MIUI forum and Millet community, so that more understanding of rice noodles, participation. After the holding of offline activities, but also mainly around the city or MIUI enthusiasts club-oriented.





in many industry personage's view, this successful blind date meeting, is only the rice chats turns to embrace the enthusiast interest circle social Feng. Enthusiasts of the circle such as riding, such as diving, such as animation, and so on, the people in these circles have a different characteristics: we do not know, but already have a high degree of friendliness and trust, can be called another sense of strong relationship.





Some people say that if you do this, the micro-letter may be more successful, but it is not. Micro-letter is characterized by the greatest extent in the mobile Internet platform to implement the traditional sense of strong relationship, so micro-trust friends, is basically the user daily has known even familiar friends, you and you a very familiar person, still need a blind date?





This blind date will succeed, let everyone see in the rice Chat group, the power of enthusiasts interest circle. Inadvertently, the rice chat has left the micro-trust in the huge shadow of the place, turned to another social, pop up a different social Rhapsody.





before this, some people often ask: "Rice chat next what to do?" But in fact, from the other side of the reverse thinking, it is easier to understand: if the rice chat has been chasing the micro-letter, catch up?





August, the Millet company chairman Lei just to the rice chat team played a full mark, the reason is not only in the micro-letter strong figure survived, and achieved today's results. As of this July, the number of rice chat users exceeded 40 million, daily active user breakthrough 4 million.





Huangjiangi is the founder of the Millet company, the Sunshine Handsome man is the head of the rice chat. He just stressed that the new version of the rice chat will be very different, in fact, many people have learned that the rice chat part of the "different" place, that is, to create "enthusiasts gathering place."





Rice chat not willing to confront with micro-letter confrontation, in addition to the micro-letter in point to point social strong not shake, rice chat as one of millet Troika, more understand the group of enthusiasts for their own meaning. Rice chat determined to avoid micro-letter, go the other way, the implementation of enthusiasts interest circle social. This for rice chat, also can be called the revival of Millet spirit.





Lei There is a famous saying "homeopathy", this sentence is obviously not only applicable to rice chat, including the MO, easy letter, such as mobile IM, if hard to hold the giant figure of micro-letter Walk the same road, will be badly beaten.





Tencent knows a lot about the social arena, which is its DNA. Tencent also has the ego to subvert the determination, when Tencent uses each aspect matching muscle to use the DNA to play out the power is very formidable, this is the micro-credit success key. Insiders have even issued a lament: mobile im died of micro-letter.





but for now, NetEase and China Telecom cooperation of the easy letter, walk is the same micro-letter road, but also and rice chat completely different road, but the results are obvious, even if the image of Ding Lei's cartoon kneeling after selling Meng, the industry's feedback is still "set up personal information, there is no then." ”





Although Ding Lei called on everyone, do not let micro-trust a single, but this call in fact as "support domestic" as vague. Because there is no reason to abandon the use of micro-letters to easy to believe, dial-up software is not a strong enough application.





and micro-letter, Rice Chat Road is not the same is the mo. With one factor that everyone knows, the social software that has a very impressive user base seems to have been set at birth at a level that it was designed for: the gun. Can not be denied that the user of the MO is a rather embarrassing problem: when the time to look at the online, and then exit login.





In the user group of the MO, men and women are aware of their purpose when they log in, so no real name, no real photos, not binding mobile phone and QQ number, in addition to the well-known model will not be bound to the micro-bo, such a large number of stealth users. This runs counter to the first element of social networking success, "strong relationship". This is why the Mo Mo has a very large user group, but never to the ground, become the basis of their own commercialization.





mo oneself also in the effort of "go about Cannon", but the effect does not seem obvious. However, some media pointed out that the current Ming-social Society, dark du reviews, this is another road. But on this road, there is a veteran of the public comments, there is a giant Baidu map, the future of the Mo still not fill.





Rice Chat to the fans gather the road, Feng success, does not represent the future smooth sailing. But this success should be able to give some inspiration to the letter and the Stranger.