From sending diamonds to see why the group buy net is so hot

Source: Internet
Author: User
Keywords nbsp; buy consumer see Regiment so
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I had dinner with some friends last night, just to talk about the group buying. Everyone invariably sigh, nowadays the most fire in addition to group buying, nothing else. Its popularity is second only to the former World Cup. Most of the people here are party a. Everyone wants to link their company's products to group buying. Can let the product fire a.

I think of the recent participation in the Group F activities, but also robbed a bowl full. Two of them, one for the wife robbed. The original price of 158 Yuan Avene spray 300ML, spend 85 yuan. There is a original price of 4380 Yuan Candy Love luxury photo album, 450 Yuan, this is too cost-effective. The kind that makes people fall asleep and laugh.

In fact, the word buy a long time ago, people will buy houses, cars and other objects, but generally are offline behavior. and limited in size. When group buying foresaw the network, the rules changed and everything became unmanageable. At present, the main force of online group buying is the young group aged 25 to 35 years old, which is also active in the network mainstream consumer groups. The significance of the network in the shortest possible time to pass the information to the most people. This has also made it possible to buy cheap and expensive groups.

The biggest advantage of group buying is cheap. According to the number of group buying and the number of products ordered, consumers can generally get a range of concessions ranging from 5% to 40%. General single consumption will not exceed 500, consumer risk is also small. and buy net every day only do one product. It's all about the product. For businesses, that is to achieve the purpose of consumption has reached the purpose of publicity, stone. At the same time, also the birth of a group of well-known group buying media. The Group F is a good example.

Of course, the road of online buying is not smooth sailing. As a new network economic model, the network group buying is still immature. To really want to do a good job, need to mano to let consumers, do not play the pretence of concessions, and in the end hide a lot of fishy. Let a mouse ruin a pot of soup. For example, a former "famous" five-Star theater to buy movie tickets to send Coke popcorn Haagen-Dazs activities, dressed in gorgeous gimmicks, the results to consumers out of some problems. Give a big discount to the image of the cinema. Group buying network in the choice of business when also choose a reliable business, to ensure the participation of manufacturers qualification, supervision of product quality and after-sales service, do not be one arrow three destroyed, outweigh the gains.

Group purchase whether from the business, users or from the media perspective, in fact, is a tripartite benefit. Although group buying is not a mainstream consumption model, its explosive power has gradually emerged. Although the online purchase of goods, although the single consumption does not exceed 500. Group buying projects are also mostly stuck in food and drink play above. such as restaurants, karaoke, beauty, photography and so on. This is also because group buying just started, everything is still trying and running-in stage. It takes time to be born with a powerful, unconditional, and compelling site for a group purchase.

In the meantime, it takes time to make consumers trust. When the time is ripe. It may not be long before consumers and businesses and the media have a more tacit understanding of the time, the bulk of the deal can also be born in group buying, such as buying houses, cars and so on. Everything is possible.

Of course, group buying is not perfect, and he has one of the biggest drawbacks is geographical restrictions. This is also the reason why the new group buying sites are focused on a limited number of big-tier cities. such as Beijing, Shanghai and so on. Can also be understood as group buying has just started, and will certainly be in the two or three-line city development, after all, receive information or have the process of transmission and adaptation.


Also take the F regiment to give examples. Since the Beijing and Shanghai Group buying has made a good wind, the F group has aimed at a new base-Shenzhen. Saying that Shenzhen is no less than Beijing, Shanghai, the domestic first-line city, group buying network in Shenzhen will also be to reach a stone to arouse the effect of the waves.

F Regiment in order to celebrate the Shenzhen station on-line www.ftuan.com, also specially engaged in a send the United States drilling, notebook activities of the whole people. The activity time is from August 9 to August 15. Participation can participate in the lottery. Prizes have 1 1 grams of Latin American diamond, 3 ViewSonic notebooks, as well as the F-coins presented. Interested friends can try.

The author is more concerned about such as Group F Group buying site can be fire for how long, if the portal and instant messaging once the tentacles of group buying, a lone net can also contend with it. For instance. Happy farm earlier than QQ farm, but QQ farm users are now almost happy farm users 100 times times. Of course, maybe the group buying network can have a better strategy to meet the challenge. We wait and see.

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