From the Chinese market in 25, the Smurfs have a story you don't know.

Source: Internet
Author: User
Keywords China market you don't know
"The Smurfs" a 25-Year-old "Smurfs" film, which reminds countless people nostalgic upsurge. But do you know how the Smurfs were born? Do you know why the Smurfs are blue? You know why there's only one Smurf girl, blue sister?  These lovely elves are still hiding so many secrets. Birth: Smurf was once a supporting actor now red screen of the Smurfs, who can think of once just a supporting actor in a cartoon!  Even more surprising is that a group of children to save the time this group of lovely elves. In the 1958, Belgian cartoonist Pierre Culliford, the father of the Smurfs, created a comic book called John and Pivitte, which appeared in the Nineth episode of the comic book: "Don't you see where you're stepping, you almost stepped on me!"  "A little voice came out, a blue-skinned dwarf came out of the rock, and then the other dwarfs came along, and they grew only a little taller than the grass, and one of them was a respected, white-bearded blue father, their leader." This is the debut of the world's most famous Smurfs. Although these blue villain is only a supporting role, but many children read comics, but cast aside the protagonist, The Smurfs have a unique feeling. Pierre was amazed, but gladly accepted the children's advice, creating a comic book for the Smurfs, without expecting a great success.  So, to the Smurfs as the protagonist of a comic book and a local creation, the Smurfs become a household name anime image. Color: blue represents harmony and nature The Smurfs are not only super cute, but also their blue skin is visually pleasing. But why is the Smurfs ' skin blue?  This question really baffled a large number of Smurfs fans. It turns out that Pierre's wife has made an indelible contribution to the creation of the Smurf image. Pierre thought that the blue dwarfs were not real human beings, so they could not have human skin, neither white nor yellow, nor black people. The distressed Pierre talked to his wife about the problem, and his wife thought that the Smurfs were a lovely life in nature, and that the little ones must be kept close to nature. She wants to say, blue! The blue represents the harmony, represents the nature, the most suitable. So Pierre embraced his wife's advice.  Finally, the soft blue became the world's most popular color. Member: "Blue Sister" prototype is a female cartoonist many Smurfs, the most special, the most upset little girls like the affirmation is "blue sister". The blonde shawl, the blue sister who wears a white skirt and heels, is the only woman in the Elf village.  Why is that? The original "Blue Sister" was created by Pierre's daughter, a 6-year-old library Buddha. Kurifo, the CEO of the Belgian Smurf International Commodity Marketing Service Limited (IMPS), said that "blue sister" a "smug" blonde hair originated fromHimself, and in fact her father Pierre in the creation of the thought that the Smurfs are not human, no gender, nor family, so the story of the Smurfs in the "Blue Sister" of love, also can not use human love to understand. There is an anecdote: "Blue sister" sexy, charming, with women are considered "characteristics", including playing small wrist, crying, chewing tongue, superficial, and so on, Pierre was thought to be discriminating against women, in the 80 's he was repeatedly pressed in the United States, why "blue sister" so lonely, so weak, so stupid, Once asked, "Do you want me to draw her a fitness trainer again?" "Limbo: Because unfamiliar market is far from China 25 from 1986 Smurfs first landed CCTV, Chinese audience after 25 years to see them again."  Why don't the Smurfs get into the Chinese market as frequently and quickly as Hollywood's animated stars do? Originally, this is related to the operation company behind the Smurfs. Since his creation of The Smurfs in 1958, Pierre has been IMPS by the Belgian Smurf International commodity Marketing Service Limited, the company's current CEO, Ms. Kurifo, Pierre's daughter.  But suffering from the Chinese market is completely unfamiliar, so that the Smurfs have been missed at home. Later, Imps determined to enter the Chinese market and co-operate with the Hong Kong Mountain Group.  The mountain group is a strong and experienced market in Asia because of its agent Hello Kitty. During the Shanghai World Expo, The Smurfs were fired for being the official Belgian mascot.  In addition, Imps also opened in Hainan Airlines in Brussels-Shanghai direct route on the package of a special plane, on the machine body inkjet on the image of the Smurfs, in the seat back, stewardess apron, special tableware and other details on the elaborate carving. Even more exciting for China's Smurfs fans, Imps decided to open the first "Smurfs" theme park in Asia in China. At present, Imps and Chengdu Teda Central China Construction Co., Ltd. formally signed an agreement to build the Smurfs theme park in Chengdu.  It is reported that the Chengdu Teda will invest 20 billion yuan in capital, with 3-5 years in Chengdu to create an area of 2000 acres of "Smurfs" theme park.  Brand: Peripheral merchandise sales up to 8 billion dollars smurf not only the image of the popular, its powerful brand promotion and absorption of gold, and all let the Smurfs fans sigh. Data show that since last year, the Belgian Smurf business promotion company has signed hundreds of patent license contracts with more than 80 countries and regions: McDonald's Happy Park package toys, Apple mobile apps, video games, clothing, stationery, sweets ... "Smurfs" surrounding products rich variety, involving various fields,  For all ages. According to the Smurfs Business Promotion company statistics, 15 years, the "Smurfs" various peripheral products sales of up to 8 billion U.S. dollars, of which Germany Harribao juice sales amounted to 6 billion U.S. dollars, all other "Smurfs" related CD sales 40 millionDollar, "Smurf" doll sales 500 million dollars.  The main market of the "Smurfs" peripheral products is in Europe, but with the movie "Smurfs" in the global aggressively, the Smurfs will increase the commercial promotion in other areas, the company expects the future annual royalties will increase the income of 15%-20%. Extension: "The Smurfs" to the young people in the other side of the sea, there are a group of small accountants, they are cute and smart, they lose the voucher every day, they are lost in the boundless books and nights, they calmly and calmly each other support. Oh, cute little accountant, oh cute little accountant, they pay the bills and work overtime.  "The accounting version of The Smurfs song," A short hundred words will be the accountants to check the book when the lovely and helpless performance, attracted by the accounting industry netizens, resulting in the joke in a short period of time forwarded more than 1400 times. "Where the object", "Taobao" after the "Smurfs" again become a hot topic of the network.  Inspired by this joke, the Creative unlimited netizens based on different industries, regions and schools will be the "Smurfs song" adapted to a variety of versions of the "Smurf body." Netizens have borrowed from all walks of life version of the "Smurfs song" condemn, decompression and tightness, reading these ironic "Smurfs" has become a busy white-collar, students decompression and entertainment new ways. As of recently, Sina Micro-blog on the "Smurfs" of the number of micro-blog has reached more than 810,000.  Whether the "Smurfs" hot "Smurf" or "Smurf" has brought more people to the cinema to watch the Smurfs, the form of "so-and-so" jokes has become a form of entertainment for young people to relieve stress, and it has become a unique manifestation of their concern and affection for some kind of phenomenon.  Thinking: Who will become the "Smurfs" after 25?  As a classic TV cartoon that introduced China 25 years ago, "The Smurfs" together with the previous release of the "Transformers 3" has undoubtedly set off a lot of "whenever", "generation" of nostalgia, and the "Smurfs" at the same time also led to a large number of children with their parents into the cinema to watch the film, forming across the two generation of "Smurfs hot Many of the early Smurf fans have been parents, and their children are inspired by comics, books, and again become a new generation of Smurfs fans, making the generation gap between the two generations have a common topic, "Now parents know the Smurfs, because they were young to see this cartoon grew up." Time Network special writer Ford told reporters that parents are unfamiliar with the legend of the rabbit, not familiar with "Purcell", not familiar with "Moore Manor", but they are familiar with the "Smurfs", of course, will choose to watch "Smurfs" as the family's leisure and entertainment, and this nostalgic animation of the great heat is not surprising. But looking at today's animation film Market, who can become 25 after the "Smurfs"?  This topic is a reflection. Commercial newspaper reporter Chen Sheng/wen Song Yuanhua/Drawing
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