From the press.

If according to a variety of analytical micro-letter articles, I think Ma Yun, Robin Li can first wash and sleep, because the micro-letter omnipotent, the Chinese Internet has completely no other people what thing. A lot of advice and suggestions are Starium-like, micro-letter has not subversive mobile internet, the reader's three views have been the first to be overturned.

November 18, Tencent engaged in a micro-letter partner communication, and then a variety of analytical articles came out of the same overwhelming. According to the views of these articles, I think we should suggest that Ma Yun and Robin Li can wash and sleep first, because the micro-trust is omnipotent, the Chinese Internet has completely no other people. Science and technology in the pursuit of micro-letter and longing for a long history, a few months ago, when the micro-letter 5.0 version of the same time, there have been zhongxingpengyue situation, but now, from the media's imagination has not become a reality today, it is clear that they blew too fast, the micro-letter has been completely behind the rhythm.

First of all say sweep, 5.0 version of sweeping sweep from the level two menu to a level menu, this small change to some from the media stunned, in their eyes, sweeping a change to become a mobile internet portal, can sweep out a O2O.

So cool interactive way plus micro-letter has hundreds of millions of users, it is invincible, see here, I really admire their imagination. Of course, the sweep function is really good, for example, scanning text real-time translation, sweep the building can be positioned, scan two-dimensional code can be paid, etc., but at present, the front two functions have basically no one to use, has become a chicken, everyone in the micro-letter scene scanning two-dimensional code more or attention to micro-signal.

In addition, the sweep code payment is also a point that was touted, and now there are some improvements, such as the Beijing Subway vending machine can support the micro-letter payment. But this kind of payment is not only micro-letter can do, Alipay, Lakara, etc. can be achieved, and even online near the field payment, the payment of sound waves payment is more convenient than micro-letter payment. And two-dimensional code technology has been very mature, as long as you want to do, 58 of the city, the public comments and so can be achieved.

Sweep did not become a micro-letter sniper Opponents of the barrier, but in the micro-letter promotion, sweeping a sweep of this interactive way more popular, but the indirect help to pay the treasure to push a, save a lot of user education costs. So it seems that the micro-letter did not sweep out the O2O, swept down from the media IQ is true.

To say the circle of friends, the original clean place has become the biggest risk of micro-trust. Now the circle of friends, morning come up a bowl of chicken soup, "If you are OK, is sunny", at noon when several sell high imitation goods friend again on the new, in the evening will be someone to send the welfare: "Today is the horse teng birthday, will this piece of information share to friend Circle and get 10 praise can upgrade into VIP". The content of garbage in the serious harassment of users, but also step-by-step to push the micro-letter to the point of perdition.

Although was put on the friend Circle electric dealer's beautiful coat, but cannot change the fact is, the friend Circle still is only the fake goods distributing center. Because the cost is low, the privacy is strong, the friend Circle replaces Taobao to become the high imitation goods world. Moreover, the proliferation of fake friends has attracted the attention of regulators. At the end of last month, "China's voice of the news" began to pay attention to the issue of friends, and then the major media have reprinted this report, in the interview Tencent said it will take technical measures to combat.

These days someone should find that recently in the micro-letter to pay treasure, trading, such as the key words will be blocked or even a number, some people interpret it as a micro-letter to kill Alipay, in fact, micro-letter is in the fight against friends circle of electricity quotient. Earlier in the day, Xiamen captured a woman who used friends to sell fakes, and could foresee a growing number of cases of being caught using a micro-credit sale.

In addition, because the circle of friends itself does not have a very good credit guarantee mechanism, so the unscrupulous criminals in the name of the electrical business fraud risk is very high. The so-called friends of the electric dealer, most likely because of the touch of the regulatory layer of the policy red Line and was stopped.

To speak of the micro-credit public platform, the previous few days the micro-letter released data is now more than 2 million public numbers, and at 8,000 a day to increase the speed, since the media to listen to this sentence immediately as the chicken blood, but also do not think about it, 2 million public number in the insistence is still in maintenance of how many? The public number that insists on maintaining, How many of them are doing a little bit of force?

If I am not mistaken, from the birth of the public platform to the present, the media is still the investment bank, the Pacific Coffee case. This situation is also very well understood, whether for developers or enterprises, the public platform, although provided the interface, but can not solve the user problem. The perfect public number still has to be used to get users through other channels, and the difficulty is very high. So until now, play to play to play a good or a few big brands.

In addition, the micro-trust public platform to develop its own shopping malls, B-side stores can not meet the C-terminal needs. For example, I want to buy clothes, unless my purpose is very clear to buy h&m or Uniqlo, I can go directly to their public number to buy, but most of the time is not the case, I may want to buy clothes, but to buy who home, what style, what price may not be sure, this time I am going to pick, But on the public platform I have to go to the public number a look, then go to the public number B to see, and then through the comparison to determine who to buy the home, it is obvious that this experience is difficult to compare with other electric business platform.

Of course, even so, there are still a lot of people advocating that the micro-credit public platform to subvert the mobile internet. I can only hehe, the micro-letter has not subversive mobile internet, the reader's three views have been the first to be overturned.

Mobile IM market is not a few months ago the micro-trust of the pattern of a monopoly, easy letter and contacts, one has the carrier background, the other one backs the biggest electric quotient group, has the most large-scale electric business user, although it is still difficult to say who can win, but by the Parties present input, the easy letter and the intercourse is bite, Im this competition will only be more and more brutal. Although the micro-letter in the game has made a very good breakthrough, but in the circle of friends and the public platform is indeed facing a very big crisis, how to resolve this crisis, it is necessary to see how Zhangxiaolong.

"Author's personal micro-signal: Gulangisland"