From Yao Point 100 business model, look at the "value and impact of online shopping"

The world entered the the 2010s, marking the new century has gone 10 years, ushered in the second decade. Similarly in the domestic Internet industry, we are also considering how to face the challenges of the Second decade-new opportunities and old models, how to stand? How to break?

By the end of the 00, E-commerce has become a fast-growing project, although it is not unfamiliar to the industry and the old net worm. In recent years, e-commerce has developed its own new road with the opportunity of world financial crisis, and the 4.5 trillion transaction total and 22% year-on-year growth of the domestic E-commerce market in 2010 have made people pay attention to the development speed of this field. April 8, the theme of Ladies Commerce Conference in Beijing is "value and influence". The General Assembly "most commercial value of the department store shopping platform" award to the Yao Point 100 is to let a lot of people accidentally, the establishment of less than 1 years of the site with what the "value and impact" affirmation, indeed worth pondering.

The value of market space

Yao Point 100 in less than a year as an E-commerce Web site to enter the market, rapid access to a small market share and beautiful data-December 2010 Yao Point 100 turnover of 2.4 million single, turnover rate of 9.2 single/hundreds of visits- This outstanding achievement also shows the huge space of domestic business e-commerce market.

According to the data, 2010 China's business transactions amounted to 63 billion yuan, accounting for China's overall online shopping market share of the scale of 12.7%. In addition, it is expected that the 2011 Yao Point 100 such platform-type consumer transactions will account for China's overall online shopping market transaction size of 9.7%, more than the independent sales of the 9% of the consumer, and in 2014 years, the platform-type business transactions are expected to be 17.4%, more than the independent sales of 30%.

That is to say, 100 platform-type Business-to-consumer meets the current trend of market development and is fully built. After all, E-commerce platform only to complete the trading platform function, at best, played a "porter" role. More importantly, Yao Point 100 since the beginning of the platform to adhere to the operation, targeted to expand and share the market, which has won the partnership and won the user.

The impact of the Giants ' giving

China's IT industry, in addition to Alibaba is doing E-commerce started, Tencent and Baidu are in their own business areas bigger after the tentacles extended to the e-commerce market. "Tencent Pat" relies on Tencent's own huge user base to obtain a very high access and the next single data, but because of its own product level, "Pat" the turnover rate is lower than the industry average level. On the other hand "Baidu" rely on the convenience of their own search engine, from 2008 to 2010 conducted a phased attempt. And finally Baidu chose to close the "have Ah", the overall strategic adjustment for investment cooperation. Take "Baidu" users of the upstart is Yao Point 100, it is Yao Point 100 for Baidu from the Consumer-to-consumer transition to the trust of the person.

As the new online E-commerce platform in 2010, Yao Point 100 first "genuine Taiwan goods" as the characteristics of the first round of marketing, in addition to the strong support of Baidu, Taiwan's E-commerce market, the first site Yahoo's core team and well-known venture capital company Qiming Venture Investment. The operation of Yahoo's team and the investment company that picked up Van Gogh, combined with the country's largest search engine, any one of which was sufficient to make people successful was set at 1001, so it was stunning data at the end of 2010 and 2011 Ladies The honor of the Commerce Congress is not difficult to understand.

The advantages of business specialization

In the online release of the December 2010 home of the first 15 E-commerce website data, Taobao trading volume first, the turnover rate is second, the first prize is Yao Point 100.

An emerging online shopping platform, in a short period of less than a year, the rapid development momentum, not only the turnover rate presumed domestic e-commerce site first, but also during the Spring Festival and Baidu joint cooperation in the Marketing Campaign and fame, this and Yao Point 100 business philosophy is closely related: "The most successful shopping site is not necessarily the most traffic site, But it must be the most capable of converting a website visitor to a real customer. Similar to "Pat", "Jing Dong", the traffic flow is high, but the turnover rate is lower than the average line. Here is a reflection of the point 100 the problem of "how to convert a lot of web surfers to real customers" is properly resolved. According to the data, 15 of the most visited E-commerce Web site assembly rate is 5.5 single/hundreds of visits, the highest turnover is the department store online mall Yao Point 100, to 9.1 single/hundreds of visits, and E-commerce giant Taobao with 7.6 single/hundreds of visits to list only second. This reflects a problem from the side, the industry is not much but the essence.

Yao Point 100 outstanding turnover rate, and its own creation goals and brand awareness is very much related. "1000 people have a person to buy, pull 1 million customers to earn" concept has become obsolete, over time the user's adhesion will only be phased out of the market. So, that's it. 100 provide customers with a variety of promotional activities rather than promote sales, it is better to earn Word-of-mouth and future business: the Spring Festival free randomly distributed red envelopes both preferential customers, but also make Yao Point 100 let more consumers know and appreciate. Long-term operational strategy in the end is the high turnover rate, it's a cannon and red also became inevitable.

It can be foreseen that in the next ten years, the generation gradually become the main force of social production and consumption, and also maturing, even after 00 of these "seven or eight o'clock Sun" also began to have the consumption capacity-this young and dynamic group is also the most popular network of the group. So we need to consider the question is not "E-commerce market has reached saturation" but "E-commerce market will also develop to what extent."

Yao Point 100 has grasped the opportunity of platform-type Business-to-consumer, and behind the powerful team and partners. The 2011 "Most commercial value of the department store shopping platform" Honor is only the market and industry recognition of it, and in the next 10 years it can be in the "Universal Network shopping" in the campaign to achieve how much success, you need to see Yao Point 100 in the future of E-commerce market to make what big moves.

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