Full net quiet for a long time again into the public field of vision, three years not Ming blockbuster?

　After the bat has killed the youth league to buy the market, the long quiet group buying industry once again jumps into everybody's eye. But also by Suning included in the full network has been a few people. Three years will probably blockbuster. Full net The earliest set up in the domestic group buying enterprise, now what changes? With such doubt, ECN Financial reporter interviewed full network CEO (Su Ning Local Life Division general manager) Feng.

Full Network CEO (Su Ning Local Life Division general manager) Feng

Full network to change the platform of the road leading to local life

Group purchase four years ago the rise of a night, to now group buying has become a part of the local life, group buying industry over the years what kind of change? Feng that the original intention is to buy the local business of idle resources to redistribute, so as to achieve the full use of business resources and consumers of "high quality and low price" service needs. With the rise of the Internet of local life now, the group buying industry has begun to "plowing" in this field.

But the ideal is very plump, the reality is very bone feeling. With the growing number of similar enterprises and the entry of capital, group buying industry gradually evolved into a "cheap" and "discount" pronoun, by driving down the profits of businesses to attract consumers, became a simple promotion. Now everyone is a big program or in competition price and coverage, in the marketing level, in fact, this is a misunderstanding, but also damage the interests of all parties. For the merchant, its profit becomes lower, at the same time, "surplus value" (the use of resources in the leisure period) has not been changed; for consumers, low prices in exchange for low-quality services, businesses and group buying enterprises also have no loyalty; for the group buying site, the last to get the fear is "lose money to make a yell."

What should be done in the group buying industry? Feng said to learn from Taobao's experience, to make the impact of Taobao, fundamentally change the business marketing system. Taobao just got up, many businesses to exclude Taobao, said Taobao broke the supply chain system, especially the supply chain manufacturers, but Taobao in the development of the supply chain services to the level of manufacturers, through technology and services to improve operational efficiency to produce some in line with consumer expectations of things, Slowly some businesses found Taobao in marketing as a new supply chain is its own value, and finally everyone began to accept E-commerce, change their marketing philosophy.

Similarly, the full network is also looking for its own sustainable development of the road, that is, consumers, businesses and themselves to find a balance between, and this road is to take the road of platform. Feng that group buying can not meet the needs of large user groups, a business SKU is limited, but the consumer demand is unlimited. How to solve the contradiction between limited products and unlimited consumer demand? The full web offers a solution--an open platform. In this open platform, so that more businesses and consumers are involved in the business according to consumer demand and their own situation to collect transaction data to achieve information management, clear old user retention and new user import situation. So that the positioning of their own clearer, so as to establish the corresponding prices and services to attract users, improve idle time utilization or reduce storage pressure.

And consumers can be based on the information provided by the business and their own needs to choose the appropriate products and services, to save time, save money but can get a good user experience. In this closed ecological circle, businesses can improve their profits, consumers can also save costs and get a good experience, and the platform as a bridge, through the provision of value-added services, such as financial management, logistics security, advertising, business display, so as to obtain their own returns, to achieve a win-win situation.

Feng Introduction, now full network of local life platform service has been put on the agenda, the specific rules have been introduced, is now steadily advancing, the number of several group buying sites are actively negotiating, is expected to make a major breakthrough in September or October. Feng naturally have confidence in the capital, because behind the Suningyun quotient of this behemoth, Suning's more than 1600 stores, Suning easy to buy, pplive, red children ... Can be used for full network, and Su Ning also local life related to all the business to be full network care.

Full Network CEO (Su Ning Local Life Division general manager) Feng

Full force tourism market full network to spare no effort

The magnificent turn of the full net does not mean that the net will completely abandon the exploration in the vertical field, on the contrary, full network also in their own advantages of the field vigorously open up, with Feng words is "every door faction has its own secret cheats, full network survival 4 years without falling, nature also has its own magic weapon." ”

For full network, the tourism market has been the focus of its development and cultivation of the market, since the sold-out network established in the Suning system in the status and role, Su Ning will all the local life-related business is zoned into a comprehensive network. Feng revealed that suning will be in our travel holiday plate invested billions of dollars first to create new products "Suning travel", including Tob's business, C2B2C mode of self-help tour and in Suning 1600 stores to try to expand the boutique tourism experience shop, domestic many well-known tourism suppliers will become partners, Including the cooperation of the elong, with the network, donkey Mother, Cyts, Caesar travel, etc., at the same time in the shop to provide travel advice, car rental, insurance, data delivery, travel equipment, such as value-added services, to open a new tourism O2O mode.

For entering the tourism market, will the original tourism pattern change? Feng said the tourism market is still in the "Happy enclosure" stage, there is no direct competitive relationship. And the full network is to introduce these tourist merchants into the full network, they provide tourism services, and full network to provide open platform and value-added services, and suppliers is a complementary relationship, rather than a life-and-death competition. Our starting point is to provide our suppliers with better user awareness and product promotion, to give consumers a better service experience.

We all see the next 10 years, local this very traditional enterprise how to use the Internet to change their original working methods and efficiency, or even change the consumption habits of some users. In the tourism industry we have seen this change, many traditional travel agencies and agencies are very difficult, all want to go to the line, but at the same time on the line such as Ctrip, cattle, Cyts, AO Tour and other online encounter some problems hope to go down the line, online to do experience shop. But just as every industry has its own unique DNA gene, cross-border marketing always encounters a situation of acclimatized. and full network as an open platform, at the same time with suning huge offline entity store resources, can be relatively easy to achieve the line under the seamless docking, through mutual benefit and cooperation can let the partners less take many detours, and thus more rapid expansion.

Feng said, relatively in the tourism sector, consumers are less sensitive to price, pay more attention to the satisfaction of tourism services and comfort. For the full network, can also avoid the inextricably of the current fight of the traditional group purchase areas, such as catering, hotel and other industries, enhance profitability, for the future full network development to provide a strong momentum for development. After all, low price competition is not conducive to enterprise development, consumers are also irresponsible attitude.

The rapid development of the Internet has aroused the general concern of the society, the last few days see Shire said the future O2O will be a big gold mine, the largest Internet companies will occur in the O2O level. As the vanguard of the group buying industry has been sharpening, full net This first born group buying site will be how? Feng painted his own blueprint, but whether this will be the final answer, it takes time to verify.