Full memory of the user breakthrough tens of millions, how to let users stay

"This wave of fire should soon be over, and our rising numbers are already falling." The honesty of Yu, the co-founder of the United founder, was completely unexpected.

A few days ago, the reporter visited this phenomenon-class photography camera category app work place-Shanghai Jingan Center, a 20-square-meter compartment, put five or six tables. This is the team that has just expanded to nine people, with two interns, to maintain the cumulative tens of millions of users of the app, and on 21st, the user size has exceeded tens of millions.

Who is the user

Widescreen large size of the screen, filter the effect of optimization, and then with your mood text subtitles, "Like the movie Life", which is the full memory of the experience to provide users.

Its birth began with the interest of several founders. Before the product in completely no one knows the state, in the words described is "in micro-bo hair Two, no one to see, their number turned a turn, and no one to see." In this state, thousands of new users a day makes the team happy.

In Yu 卿, Foot kee "in the internet is a very exotic application, not a professional team to do, also did not consider the future." We also did, after listening to a lot of voices, just feel that they do too small, difficult to deal with this market.

At that time, team members had the idea of "big mode", they already felt that this would become the user's pain point, so obstinately decided to plug in temporarily. But did not promote, originally expected to do after the revision, the first accumulation of users, and then according to user feedback step-by-step adjustment.

But the speed of transmission changed all that. A photographer friend at the center of the creation liked the app, and she introduced it to her boyfriend, who was a movie-circle man, who spread out from the movie circle and the camera circle.

Xu Xian, a member of China Photographers Association, told reporters: "The full picture of the composition pattern is very attractive to me." I like watching movies very much. The way in which the film is composed can be composed two times. Now mobile phone pictures of the quality of the picture is very good, in the full mind to deal with, coupled with their own shooting when the mood is very meaningful. ”

has been recognized by the industry, the use of the method is very popular, although the previous tens of thousands of users are always in the Flash version, and coincides with the Chinese New Year, the Apple Store in the revised version submitted three weeks before the online, still did not hinder the foot on the road to the red.

"It certainly has its fire, it uses another way to socialize, is to use a way of sharing, pure entertainment, literary." But if in the long run, I might think that the face is more insistent than it is. Friends in the circle of interpersonal has been very perfect, are acquaintances. "AI Media Consulting CEO Zhang to reporters."

In his view, it is more difficult to live out of the circle of Friends, at first may be curiosity, but in the long run, is a lack of social. "After the user precipitates, the level of single development is to be considered." ”

Let the user stay

So where does the product go when it explodes?

"We wanted to change, but after the red, we had to turn." This semi-finished product suddenly in front of 8 million people, we feel very ashamed, many of the functions have to be modified. Yu 卿 said.

Although the original intention is to do all the scenes of the film, old photos of the story, but now the situation is that users more to use it as a picture processing applications. According to the introduction, the daily active users have about 50%, but the user's picture more transferred to the circle of friends and Weibo.

The team did not take into account the user's precipitation. "China has micro-blog, micro-letter two major products, so this road is not good to go." We don't think about socializing, we just want users to stay. Yu 卿 said.

More and more users, the requirements of the product itself will be more and more. "The feeling of the product must be refined to the height of the thought to attract users, not the product itself." To create a unified sense of values, so that users can get together to use, like a group. "Zhang has such a suggestion.

When you see a user liking a large pattern, the team says it will continue to plough deep. Their next step is to optimize the filter, because it is the parameters of their own development, some places are not very satisfied. In addition, the function of online chat will be used to precipitate users, through the introduction of topics, so that everyone can understand some knowledge, circle users.

For the use of magic diffuse, face Meng red to contrast enough, moderate Yu 卿 bluntly told reporters: "Actually do not want to hear these two names again." "In her view, demon diffuse, face Meng is a mature product, users will not experience the problem, and she herself are strange" iphone use frequent flash-back, the user is how to adhere to.

For the full team, 16th users just to 100,000, and then 17th night Server broke down, "I think the red is a terrible thing." At the busiest time, the team had a three-day experience of not sleeping. "No way, really can't." Can't carry it, it's a lot of age. Yu 卿 said. 18th, they ushered in the new user 1.53 million of the highest peak.

"Now look, our team is really weak." First of all, there is no internet background, no bat background, and no background in this market-oriented application; Although the technical staff is very formidable, but the ability is not the top, this withstand pressure has exceeded the limit, therefore we have looked for the outsourcing to help. Can only say that we happen to do a market really do not have something, we like to do so the application. "she said.

The app is not just for founders, but also for users to express their expectations. Xu Xian wants to classify more, such as travel, life Zhe Yan, and so on, he said, if the price is within reasonable limits will also consider paying for use.

"Generally speaking, users from millions of to tens of millions of times, the biggest problem is that it needs to adapt to the vast number of users of the consistent use of experience, at this time, the original things are not enough." So at this stage, it still has to think about how to do it more uniquely in a circle of friends so convenient. Zhang gave his opinion.

"Now is a very exaggerated, people call the phenomenon of things, life is very special experience, in fact, it is really luck, not luck do not know how to explain this matter." Yu 卿 said with a smile.

Waiting for a new round of financing

In the past 7 days, the full team, in addition to busy maintaining the stability of the server, to receive interviews with the media, is to see investors. "Save" "low-key" is Yu 卿 to the team to locate the most words.

The team's initial input was 2.5 million yuan in 2013, the Angel investment, to the present 2.5 million yuan still some of the funds retained.

"Originally after the year is also ready to melt a sum of funds, but did not think this application fire, so Willow day and investors see, we also hope to finalize it as soon as possible." Yu 卿 said.

It was only after the year that I moved here, there were only 12 stations, and I didn't think there was enough work at the station. Because the first step after financing is to expand the team for 20~25 people, after all, the user has arrived at a level of magnitude.

Yu 卿 said the investor's expectation is: "The best they have some experience, can provide some relevant channels, such as the copyright channel." But these are not absolute. After all, consider that this is a red application, will certainly plunge, if down, investors can not accept. ”

Before waiting for the right investors to appear, the FA also rejected the business of commercial advertising, "Don't want to just fire, the user experience is destroyed." In short, the team wanted to collaborate with the film, work with the sights, or intervene in the city, but didn't want to charge users. The next week will be the "take pictures to send movie tickets" activities.

Now, it's not profitable, but other camera apps add the same "blockbuster" feature.

"In the future to speed up the pace, we have many before the leisurely, now equals in the market by the user pushed away." "Yu 卿 put up, it seems that the difficulties brought by red more than the advantages."