Full perspective of "Father's Day"--on non-traditional holiday tour

The original published in the "Aviation Brigade experts"

"How does love say?" Dad usually worked hard, there was little leisure and time to go out for a walk. In Father's Day this is permeated with the warmth of the holiday, may as well with the father swims, relive oneself grows up with the father happy time together! "This is a promotional slogan for a travel agency to prepare for the upcoming Father's Day," he said. and similar to such a variety of techniques, whether it is "Thanksgiving route" or "warm theme", the positive performance of the business, no doubt that the "Father's Day" such as "Non-traditional Holiday Tour" market is growing.

"Non-traditional holiday tour" is becoming a new bright spot

Just experienced the first warm and cold Dragon Boat Festival long Holiday, will soon usher in the annual "Father's Day", domestic http://www.aliyun.com/zixun/aggregation/17906.html "> Tourism market seems to be enthusiastic." So, do consumers have any travel needs and how do they look at this unusual new bright spot?

I vitalize, for the consumer and the travel industry to evaluate the "Non-traditional holiday Tour" represented by "Father's Day", to provide consumers with a more reasonable travel plan. Perhaps, a lot of consumers with Thanksgiving heart are ready to book a trip ticket for fathers, and Qunar price search and comparison function, just can help you to complete the "Thanksgiving trip."

Father's Day family knot

From where to go (qunar.com) The search volume analysis shows: The upcoming Father's Day compared with the Dragon Boat Festival, users of the product and price concerns, about 5% increase, and search the city relatively concentrated, mainly for some "cool tour" of the key tourist cities, such as Xi ' An, Kunming, Dalian, This also fully embodies the consumer psychology of domestic consumers-"family" is still an important driver to attract consumers. It is obvious that "Father's Day" so originated from the west of the festival, has not been affixed to the "import" label and has been neglected, on the contrary, because it fits the people's psychological characteristics, and increasingly sought after. In 2007, Qunar's father's Day travel search volume increased by 17%, which is also a good illustration of the relationship between Chinese and foreign, father Love needs to express.

Travel in the name of Father

From where to go (qunar.com) "Tourism Destination Analysis" shows: the major travel agencies for the "Father's Day" carried out a different travel route design, which also to "Sunset Red Series", "Overseas Tour Series", "Short Trip series" as the main product. Design a line based on the age of a particular population. Lushan, Jinggang, Shaoshan Red Revolutionary Scenic Area has become the favorite of the elderly fathers, while the special services for middle-aged fathers "go abroad", South Korea, Japan is the highest intention index of tourism destinations, and young fathers are more inclined to suburban "excursions." From where to go (qunar.com) ticket search Hot city, with summer summer function of coastal tourism city is favored, Dalian, Qingdao, Yantai and other cities almost concentrated 40% of the search volume.

Father Love is also consumption power

Qunar's "User behavior analysis" shows that although the "Father's Day" has not been rising in China for a long time, it is being accepted and recognized by more and more Chinese consumers because of its consumer sentiment commonness, thus forming a source power of consumption. According to our continuous observation, the market of "Non-traditional Holiday Tour", represented by "Father's Day", is increasing with the increasing trend every year, which is worthy of the domestic tourism industry to take countermeasures to meet the new travel demand of consumers. And where to go (qunar.com) as China's largest tourism search engine will keep close attention to this, and through continuous improvement of air tickets and hotels and other search experience, so that the vast number of consumers to obtain more preferential prices and comprehensive accurate travel information.