Full shortage of electric dealers: insufficient number of graduates need to establish training system

The CEO of a wine-maker has recently been questioned by customers on Weibo because its customers in Beijing have been waiting for nearly a week after ordering red wine, but the goods have not yet been delivered to the local storage center.

The CEO hurriedly personally overseeing this single, the problem quickly resolved, but he also reluctantly found that the rapid development of business, more and more prominent related warehousing logistics personnel missing bottleneck problem.

Such a dilemma in the rapid expansion of the industry, the talent gap is huge in the electric business industry is widespread. "In the rapid development of the industry background, talent and integrity, logistics together become the impact of the development of the three major bottlenecks." "Lei, director of China e-commerce Research Center, said to the first financial daily. The "2012 China e-Commerce Talent Survey Report", which is compiled by its center, shows that 81.82% of the companies surveyed have recruitment pressure, 45.45% of the enterprise recruitment pressure stems from the rapid growth of enterprises, 59.09% of enterprises are expected to have large-scale recruitment requirements within one year.

Graduates only meet the needs of the industry for half a month

According to the technical and business requirements of different emphases, e-commerce posts are divided into technology-based, such as web design and database maintenance personnel, as well as business-oriented, such as network marketing, network market research and other positions. If the business and technical requirements are higher is a higher level of e-commerce positions, such as E-commerce project managers, E-commerce system designers. So what kind of talent is the electric business enterprise or the traditional enterprise of the most lack of the electricity quotient?

The above survey shows that 18.18% of enterprises are in urgent need of power operators, 20.45% of the enterprises are in urgent need of technical personnel (IT, art), 13.64% of enterprises urgently need to promote sales talent, 4.55% of enterprises in urgent need of supply chain management personnel 4.55%, and all kinds of talents are missing enterprises accounted for 43.18%.

However, Lei that the enterprise is now in the opening of the territory of the stage, operation, technology, promotion is the most urgent tool of talent. As the enterprise develops in depth, the competition intensifies, the supply chain talents who decide the essence of business will become more and more popular.

Although since 2000, the Ministry of Education has approved 339 undergraduate universities and more than 650 vocational colleges set up E-commerce Professional, about 80,000 graduates each year, however, "Amoy work" data show that only half a month from April 2012, the number of electricity quotient job demand reached 88,870. Each year only more than 80,000 professional graduates of electric business, that is, colleges and universities each year to train the electrical business talent, can only meet the industry half a month of talent needs.

Moreover, some colleges and universities education system and outdated theoretical knowledge can not adapt to the needs of the development of the electric business, "highly educated and low ability" is not a minority.

The tangle of meager profit and high talent cost

"Over the past few months, I have dug up almost all the people in the industry," Chen Zhonghua, a human resources director at Xun Network, who has been in the industry for a long time, has found that "the value of talent in the industry is constantly rising, so the salaries are not low." Although the Xun net is backed Tencent this big club, but the first hair person already established the buyer seller the network effect and the talented person superiority. ”

The data shows that the demand of the electric business personnel is exuberant, the majority of enterprises are continuously recruiting, among them the brain drain is an important reason.

E-commerce enterprises are developing rapidly, but they are still in the stage of extensive competition. "Lei believes that this also leads to rich experience or quick access to e-commerce talent scarce and sought-after, the electric business enterprises to talent competition is inevitable trend."

"Smashing money, robbing customers and building logistics is the main theme of the 2011," Chen Zhonghua also found the industry behind the boom: high marketing costs, high logistics costs and high human resources costs. A person in the industry revealed that last year's group buying market is very hot, one in the group buying industry for six months of the monthly income of 5000 yuan, 2-3 months after the job-hopping wages may rise to 10000 yuan, another half a year, wages may rise to 20000 yuan.

The problem is that relative to the rate of increase in employee wages, its ability to work has not been correspondingly improved, the company's investment yield is very low.

Training can't keep pace with development

In the early stage of rapid development, the way to dig people may be able to find talent as soon as possible, just a shortcut, but "when the electric business enterprise bigger, can no longer use the ' guerrilla ' mentality, but to use the ' regular Army ' play and practice way."

This requires the electrical business enterprise to establish a set of training system, so that employees and enterprises continue to grow in learning. At the same time, it can not be in accordance with the traditional industry enterprise University as a step-by-step training method, but with the strategy of the enterprise, can be contracted to the enterprise after six months of talent needs, and early involvement in training.

At the same time, it has become the mainstream of electric business employees. In the above survey, the 4.55% employees accounted for half of the following enterprises, accounting for about 60% of about 11.36%, accounting for about 70% of the enterprises have 25%, accounting for the majority of the enterprises accounted for 59.09%.

The passion and creativity of the employees are driving the rapid development of the electric business industry, but at the same time, the distinctive individuality and surreal values also bring challenges to the enterprise management. Therefore, it is particularly important to develop corresponding training programs for these employees.

On the other hand, not only technical and business training, lei that the enterprise talent strategy also needs to be the establishment of value system as an important content. For example, Ali has investigated and dealt with the original general manager Shanli, including its group buying website, the illegal staff of 28 people, some Taobao employees and outside stores suspected of improper transfer of benefits of space was significantly contained, which is also the original value system further revision and emphasis.