Future Mobile User experience-augmented reality

When you want to know today's weather, or listen to the news broadcast after the weather? When you want to know which bus can go home, or do you want to go to the bus stop to find it? When you want to meet a beautiful mm, or to summon up the courage to go up and talk to her? When you are wandering in the street, want to find a place to eat dinner, you still check the public comments check Google Maps? If there is a technology now, you can make you want to know the weather, directly looking at the sky, when you want to know the bus information, directly to ask the bus, want to know the MM information, direct scan mm himself; Looking for a place to eat nearby, the direct camera around the surrounding ... Does that sound a little crazy? In fact, this technology has developed very mature, is to enhance the reality of technology.

Augmented Reality (AR) is a new computer and human-computer interaction technology developed on the basis of virtual reality technology. It uses the computer and the visualization technology to use the fictitious information to the real world, the real environment and the fictitious object in real time overlay to the same picture or the space simultaneously exists. Simply put, the combination of the actual situation.

"Traditional augmented reality services are too flat to fully present and apply the useful information of the surrounding environment, and their evolving natural network services (articulated naturality Web) can enable people to use technology in radically different ways; Will enable users to have quite a wide range of uses, for example, to scan the camera to identify the appearance of the hotel can be used for vacancy inquiries, booking and so on, if the camera scan empty, not yet decorated office, will be called a series of office decoration elements, so that users to match, but also can shine in the sky, To show the weather forecast for the day and so on, and so on, it can be said that there are quite a lot of extension space. ”

LBS commonly used POI information will have three dimension information:

Using a mobile camera to locate a virtual item or virtual message requires three types of data:

When the user adds the annotation to the scene in the screen, or places the virtual item to the screen, needs to accompany these three kinds of data simultaneously, other users through the camera to view the scene, can match the corresponding information through these three kinds of data.

1, Foursquare position layer

Foursquare launched the "Location Layer" (location-layers) function, allowing enterprises to "Tips" to users to push information. This function is similar to the "augmented reality" principle, so that information in the real world is reflected in digital form.

2, Layar open platform

A Dutch company called Sprxmobile launched the Layar software, launched an open platform program. With the release of Third-party APIs, Internet service providers are scrambling to build their own data tiers on Layar platforms, and the Layar software itself becomes richer. By targeting the phone's camera to the surrounding building or open space, the user can see the actual data associated with it at the bottom of the phone screen, including practical information such as house rentals, restaurant discounts, job postings and ATM locations.

3. Discover Anywhere Mobile

Toronto's travel guide provider discover Anywhere Mobile to develop an iphone application that provides augmented reality views of metro, light rail, train and airport information for 33 cities in North America. The app will be released when the next version of the iphone OS is launched.

4, mobizily

Austrian start-up company Mobizily developed Wikitude World Browser, formerly a augmented reality travel guide software. The software is designed to create a virtual travel manual for backpackers around the world to help users label and share real-world sights, and to use the Wikitude software on their phones to find descriptions of the relevant attractions offered by other users. All attractions in Wikitude are provided by the user and are maintained through Wiki mode. On the Wikitude.me Web site, users can log in with their own Google, Yahoo!, Twitter, or OpenID account and submit new annotation content, reducing the threshold for creating content.

1. Restaurant Service

Yelp is known as the first client to use AR technology to open a mobile camera to view the information of the surrounding merchant. I suppose it is necessary to locate + direction recognition technology. The client-side of the Shanda network has also adopted this augmented reality technology.

2. Tourism

Wikitude provides travel tips through travel and location information provided by users

3. Distance measurement

4. Virtual Pets

Figure ARF is an iphone augmented reality pet cultivation game that requires two-dimensional code scanning technology support

5. Weather Inquiry

Figure Twittaround is an iphone augmented reality software that can use a camera to target the sky to determine the current weather conditions. A weather database that requires positioning techniques plus cloud storage.

6. Entertainment Games

In the web2.0 era, people desperately need more interactivity, more immediacy, more personalization, more vertical, with the combination of AR technology and mobile phone development, I believe that a new era of web3.0 has been waving to us, the combination of reality and reality, highly interactive and three-dimensional positioning function, will be a great degree of enthusiasm to invoke user participation, restore the real sense of the internet, so that the internet and really the relationship between the world more closely, is now the three-dimensional lbs service. AR also brings great business opportunities for interactive marketing and mobile advertising development, it creates a new user experience, in a relaxed and active environment, so that users and brands have 0 distance contact.

1. New advertising patterns

With augmented reality technology to achieve virtual advertising, significantly different from what newspaper ads, TV ads, outdoor advertising, search engine advertising.

2. New Search Mode

Before also the author of the mobile search product user experience mentioned that the future of the search will not be limited to the box, camera search would have a lot of imagination, creating a new location search engine era.

3. New Game Mode

Although mytown such as the LBG (location-based game) has been the practice of groping, but believe that the plane of lbs is far from the AR game to bring users a strong sense of participation.

4. A new way of socializing

Now we still stay in the stage of paper business cards, the future everyone can have a three-dimensional social home page, to help set their own SNS, micro-blog, through face recognition technology, users can use the camera to see your information, dynamic, add you as a community friend.

5. New browser

Just turn on the camera and get all the information around me, by switching between different layers to find the vertical information of interest, which is not the browser? This is a webcam based browser.

6. A new way of life

Based on the location you will not be lost again, the surrounding restaurants, today's weather, bus routes, the surrounding beauty, market discount information, the front of the beautiful shoes is what brand and so on, we will usher in a new era of mobile internet.

Although the AR technology has been more mature in foreign countries, and frequently applied to commercial products, but still stay in the academic research stage, out of a grand play net out of the customers used in the AR technology, I still do not know the second home. But believe that with the continuous improvement of AR technology, domestic mobile phone market situation in place, I believe that the future, augmented Reality + location will be a trend, the developer's imagination and the needs of users can correspond to, and soon after will have the answer.

Source: http://elya.cc/internet/903.html