Future "people" search engine? Detailed Search

As we all know, search engines are not light startups, often need to go through years of technology precipitation, like Baidu, Google, SOSO, these search behind the company is often a strong technology, strong financial resources of the Internet large enterprises, if other new search engine to occupy the search market place, no point unique technical advantages afraid not.

2012 December, a claim from the original "Google China" core team research and development, and in two years ago has built a search engine search system such as searching the official online, and added the traditional search engine does not have the meaning: "People" search, or search socialization.

Traditional search engine

Liu, founder and engineer of the search, said search engine history, in addition to Google first in the program algorithm to introduce the relationship between the Web page (PageRank), after the search engine technology, and there is no qualitative change, more is to follow Google's path, focusing on page quality and relevance of the search technology.

Figure 1 Traditional search engine principle

And so the search claims will break the situation, the "people" factor and search combined, and hope to innovate the search concept, change the existing pattern of Internet search.

What is "social search"?

To small series of popular understanding, and so search compared with the traditional search engine, the quality of the content of the Web page, the relevant degree is no longer the only index to affect the search rankings, and the Netizen's share, comment number, attention, began as the impact of the search rankings of the new reference indicators.

Then how to add "people" to the search engine, how to make the general search into a social search? Let's experience to see what the difference is.

Baidu Search

Very helpless to see, with Baidu search "Thai embarrassed" after the top of the rankings are Baidu's own web page, that is, users have no other options, the first to see, is certainly Baidu-related products page.

Figure 200 Degree Search "Ted" keyword

So search

Input "Thai embarrassed", and so the relevance of the search results are not worse than Baidu, and because of such search network popularity as an important reference indicators, so users will never see, always with their own company products related pages ranked before the results of several.

Figure 3 Search for "the TED" keyword

We can see that such search more pay attention to the Web page of the network popularity, such as a Web page, forum or post of concern, sharing degrees, the number of comments high, it is likely to be in the search and so on top.

2nd page So real time search combined with the major micro blog real-time posts

So the "real-time search" products more embodies the characteristics of social search, we use Baidu and so compare to see where the difference.

Figure 400 Degree search "Christmas"

Christmas is coming, small weave with Baidu and so on "real time search" to search "Christmas" keyword. Baidu's results are traditional web-related results, such as "Christmas" encyclopedia, Christmas Pictures, Christmas songs and so on.

So search and Sina micro-blog cooperation, it can be said to speed up the social search construction of the pace. Such "Real-time search" is the combination of "Sina Weibo" the latest post, presented to the user the latest relevance and search keywords of the microblogging page, and the more recent release of micro-blog, the more can be in the "real-time search" in the high ranking.

Figure 5 Real-time search for "Christmas"

Figure 6 The number of tweets reviewed and forwarded directly from the search results

Click to jump directly to the relevant micro-blog content page, comments page, or click to jump directly to the microblogging forwarding page.

When the small series input search keyword "Christmas", after Baidu and so on the comparison, Baidu appears is the traditional Web page, to correlation degree as the main indicator; and so real time search appears, is the latest release of Sina, Tencent Weibo page, to Bo Main published the first related blog, so the content is not only very relevant, and feel more cordial.

The 3rd page and so on picture search ranking by Netizen evaluation decision

Look at the image of the search, the same and community culture closely combined, such as the search for "Christmas tree."

Figure 6 Search for "Christmas tree" with images

Search results page and Baidu similar to Google, are tiled display hall way, users look very convenient.

Adjust search rankings according to user evaluation

The difference is that, with such search pictures, each image provides users with the evaluation function, users can log on the network, the image of the evaluation recorded in the network community platform. Then get the highest rated image of the user, in order to be the most top of the search for the image.

Figure 7 Search Image evaluation function

Figure 8 Comments to add a picture

As long as the registration and so network account, or with the right side of the user forum has an account directly login, you can search the image to evaluate.

4th page Search and community-bound future by netizens decide

Ordinary users search this picture, you can see the user has an account of the image of the comments.

Figure 9 Other users can see the picture comments

Landing and so on the account, users can directly from the search page to the network and so on home, and have their own homepage, and login account users, and so will also for individuals, to provide personalized search results.

Figure 10 Search for seamless integration with the community

As shown above, a seamless combination of search engines and communities. Users can share resources with their friends in the community, while searching for new resources, as in the search for micro-blogs, Weibo search.

End of article:

After experiencing such a social search, can users accept this "people" search?

The answer is now early, all left to the vast number of users to experience, because the basis of social search, or whether "people" search can thrive on the decisive force, depends on the vast number of netizens have enough interest in it and active participation.