Future used car Market "fortress" at the C-terminal pricing power

1, the future of the second-hand car market "fortress" at the C-end pricing rights by the founder Zhaopeng

The U.S. 2013-year new car and second-hand cars traded about 12 million: 42 million, about 1:3 of the proportion. This is consistent with the rate of 3 to 4 times per new car in the 15 life cycle. Last year China used to trade with new cars for about 5 million: 20 million = 1:4. In other words, the distance to a mature second-hand car trading market, there are 12 times times the growth of space. And the second-hand car trade is also the entire automotive industry's largest plate and deep into the automotive market entrance (the United States largest second-hand car trading chain CarMax from the latter market profits accounted for the company's overall profit of 40%).

As China's auto market continues to increase (20 million new cars are added each year), a large number of new cars have poured into the second-hand car market and replaced them many times, meaning that the second-hand market has been transformed from a seller's market to a buyer's dominance (the result of oversupply). This means that in the future the real mastery of the market lifeline of the second-hand car will be C-end users. Compared to the previous "ox" to consumers in the information, price of a lot of opaque, in recent years, emerging second-hand car trading platform (such as easy to shoot, excellent letter shot, car search), etc. has now become a entry level of the standard, basically do the condition transparent. But in pricing, all channels or platforms are still in a very early stage, on the scale can not achieve the dominant market pricing.

From the past 10 years and the current situation, China's second-hand car industry is in a very critical transition phase, the next 3-5 years will be a major change in capital, policy, holdings and other factors driven, will bring many changes in the industry. such as Cheiling, excellent credit auction platform, such as electric dealers, like fair price, the number of cars such a platform, such as large search car, Zho Jie such a consignment platform, as well as the Chinese version of the carmax-such a retail platform, are in different perspectives, different modes of verification, but the core is the future who can grasp the C-terminal pricing rights, Who will become the biggest winner in the second-hand car industry!

2, there is no online export of the industry, online must have an export by Krspace Wu Jue

Sexually transmitted diseases, sexual appeal, cosmetic surgery, surrogacy and other industries as a public private topic, it is difficult to find the export online. This has limited the development of the industry, on the other hand, to a certain extent, caused a variety of industry chaos. The first decade of Internet development has provided a simple information outlet for these industries using the online privacy advantage. However, due to the shortcomings of the initial stage of the network development, these industries have not been able to appear on the line transparent, high quality of service, and customers can establish a good trust relationship products. This is the next wave of internet needs to solve the problem, but also entrepreneurial opportunities. Of course, the middle policy risk needs to be weighed.

3,PC has died, mobile when the state, the domestic enterprise CRM market or in several years of drastic changes by Sequoia VP Li Jianwei & Sales founder Shianze

Throughout the development of CRM software, we can see three distinct times: the representative enterprise of the 1.0 era is Siebel, the company has rapidly risen through the sales of locally deployed CRM products. However, due to the expensive procurement and implementation costs, as well as the high rate of implementation failure, so that Siebel soon after the short-term expansion of the bottleneck, and ultimately by Oracle acquisition. The biggest winner of the 2.0 era is salesforce. Salesforce developed a CRM delivered in SaaS mode and became today's industry leader after a Cuikulaxiu attack on Siebel. If you buy Salesforce stocks ten years ago and hold them so far, your investment assets will grow by 60 times times. Until recent years, mobile, social, and large data injection has brought about new changes in the market and stepped into the so-called CRM 3.0 era.

In the 3.0 era, CRM products will be built on a new technology architecture, mobile, social, large data must be covered by the scene. Product designer's focus will be shifted from "process" to "people", new products not only to meet the management needs of managers, but also to pay attention to the experience of front-line users and business support. We see in recent years Salesforce has been in the corporate collaboration and social areas of the acquisition, in fact, is in the 3.0 era layout.

So what does this change mean for the Chinese market? First, a large number of products stay in the 1.0 era will be eliminated (China's enterprise software market behind its due level of more than ten years). Secondly, because of the existence of regional barriers, the domestic market can be to a considerable extent to avoid the invasion of international giants, which is a huge opportunity for start-ups. Some local startups have noticed this trend, and we have reported that there are "easy to sell" and "enjoy customers".