"Game of Electronic Business" wins the existence variable

Herald reporter Yong Jinan reported "electric quotient game" or "game of electricity", in recent years such nouns frequently appear in the eyes of consumers. With the development of the Internet industry, especially the rise of mobile internet, it seems that all industry "re-development" ambitions. Therefore, in the interest of the driver, the electric quotient becomes an important combination object, the game merchant is one of its important partners.

22nd, the Grand game and Taobao announced that both sides will be in http://www.aliyun.com/zixun/aggregation/5161.html "> Internet field to launch a full range of strategic cooperation, to create a network of online games and electrical business in one of the new form of the model." Unlike in the past, this Taobao and the grand cooperation is the beginning of the client online games, rather than simply the web game intermodal transport.

However, the industry leaders interviewed by the Economic Herald said that although the result of the cooperation between the two sides is a win, but in fact it is not so.

Sheng Selling Client

and Taobao cooperation, is not grand in E-commerce first Test water, before the player in the Grand online home can be free to apply for or buy game clients, but this effect is not ideal. Last year, the Grand and Shop No. 1th also had cooperation, but the results are not obvious.

Shanda Games Vice President Chen said, the grand reason to choose Taobao, is the value of Taobao huge traffic and user volume. At the same time, Taobao in logistics can also provide a more comprehensive service for Shanda, the user will get a better experience here.

Taobao Industry Operations Division senior Director Study said, the grand game and Taobao cooperation, in line with the Taobao "game of electricity" development strategy, Shanda game quality content to join, but also help to enhance the content of Taobao platform value. "We will not participate in specific game operations, Taobao is a platform for all game companies are open." ”

CIC Consultant Culture Industry researcher Zailing, said in an interview with the report, Shanda in the game industry's position, Taobao is the Taishanno, the grand and Taobao trans cooperation will create the Internet in the field of different industries to combine the new situation.

A worry about the conversion rate of paid users

Without the lack of flow of the electric quotient of the users of the game, whether can obtain the best of both worlds effect?

In this respect, Choshen, an operating director of an online gaming company in Beijing, put forward his own view: "The flow of electricity is huge, but gaming companies cannot benefit entirely." ”

In Choshen view, occasion electricity flow, is a grand game to the current stage of development is compelled to make the choice. "Game user group is a small audience, far less than Taobao, Beijing-east and other electric platform covered by the user a wide range of users." Through cooperation with the electric business, Shanda games can get more traffic. But such a huge flow of traffic is there and may not be of much use to gaming companies. ”

"The game needs props and value-added services to charge, the actual installation number and conversion rate is the most important assessment indicators." Even with a huge number of players and no paying subscribers, client-side gaming will be unsustainable. Therefore, Taobao join hands with the grand game does not necessarily achieve a double win. "Choshen analysis said.