Gao Decheng from Wu on mobile strategy: four screen and one cloud building map entrance

The picture is a gold map CEO from Wu and host Liu Xingliang photo (TechWeb photo), "TechWeb report" April 3 News, a gold map CEO Cheng Congwu April 2 to visit the 181th it Longmen, to share the transformation of the gold after the map navigation based on the mobile internet strategy. In the 2012, the growth of smartphones directly stimulated the explosive growth of mobile phone maps. In the 4th quarter of 2012, the number of Chinese mobile phone map users from the 1 quarter of 170 million exploded to 374 million, the major internet giants have invested heavily into.　　In 2011, he first launched a mobile map, officially into the mobile internet, and began the transition from map data providers to mobile life position service portals. In the huge number of terminals and user demand driven, the gold map is also beginning to become people's life needs. Data show that in the 3rd quarter of 2012, the gold map occupied the Chinese mobile phone map client Market 25.9% of the share of Baidu map, map bar maps to 19.1% and 9.5% of the proportion of 二、三位 respectively.　　January 2013, the number of users of the German map is the first to break through the 100 million mark. In two years, the market share of the gold map gave himself the confidence to start the next strategy.　　His goal now is to be more explicit-to move away from the purely instrumental position to the role of living in a moving life. As a mobile internet recruit, Gould was low-key and conservative.　　Cheng Congwu said he had realised that the mobile Internet had changed all aspects of the Internet industry, and that the need for fragmentation was high, and there was room for growth in any niche, as long as it was professional enough. In Cheng Congwu's view, the map data, engine and so on, only Google can become a rival of gold. And in the mobile Internet, he also has a good opportunity to develop, and even have the cost of competition with the Giants. "It's OK for Gould to look at his chances and how to fight this battle," he said. "The transition to the mobile Internet is bound to mean the transformation of the business model, and the current main revenue of Gould is not dependent on mobile maps."　　According to the third quarter of 2012, Gold's total revenue was $40.2 million trillion, of which 59% came from the built-in navigation system, and revenue from mobile phones and Internet locations accounted for only 27.6%, mainly for mobile-phone navigation. In the mobile map profit model, the map can not only sell value-added services to make money, but also the CPS (by sales) way to earn a service split.　　In addition, the gold can also according to the user's position, for each store on the platform for accurate information push. In the face of the general problem of mobile Internet, Gould's attitude is not radical. Cheng Congwu said that listed companies are bound to face revenue pressure, but do not be afraid to lose. "Because it turns out that Gould's performance growth has not changed anything, the stock price has not risen, the market value has not doubled, this also educates the investor, should with us adapt the Internet transformation, can have the better investment return and the long-term development opportunity." "Into from Wu think, the business model is not the problem facing the gold family, but the whole industry. But the map in the future to achieve business model relatively easy--map and O2O merchant information combination, destined to have profit space and value. "The health of the ecosystem is the key and basis for a business model, and don't panic when everyone is not making money, and commercialization is not a problem once the user size and experience are well done." "Current map service providers are closely intertwined with search. From Google to Baidu, and then to Sogou, and finally to the current 360, search engines have dabbled in the area of the map.　　Cheng Congwu that the search engine companies do map is inevitable, the reason is very simple, people 80% of life information and location, people are accustomed to search to find this information.　　According to the logic of the mobile Internet, the map application which is closely related to position information has become the standard of mobile terminals, and almost all applications have been associated with the location information, so the map application can be used as the portal of mobile Internet. In order to complete the entrance layout, the Gold map presented the "Four screens one cloud" strategy. Four-screen refers to the car equipment screen, mobile phone screen, PC screen and computer screen, with the cloud computing and data capabilities, the four screens through to form a strategic business structure, and ultimately complete the transformation from the tool to the entrance.