Gateway into the inflection point "big data" breakout worth trying

Ten years ago, from the ranks of the Internet, and become China's internet-goers four major portals, in the great changes in the Internet today again to the inflection point, now how they will write a new chapter.

They chose three different products.

At the end of 2011, a special internal meeting held in the Sohu Building, the meeting finally decided an important decision: to operators and handset manufacturers pre-installed as a breakthrough to open Sohu News client's blue sea market.

And Sohu also bet the news client, and NetEase. March 2011, NetEase launched the mobile application products-NetEase news client.

Back to January 21, 2011, by Tencent Mailbox department head Zhangxiaolong led the team research and development of micro-letter low-key launch, the original function has QQ email notification, QQ offline message notification, micro-blog notification, to solve the user is not next to the PC but need to grasp the real-time information needs.

Further 2 years, in July 2009, Chen, chief editor of Sina, was in charge of a secret product called Sina Weibo, and soon the product, which could only release 140 characters of information, was launched before other portals.

microblogging, micro-mail and news clients these three products will be recount, but this is not a close contest, the outcome seems to be in sight.

A battle of great disparity

The main line of the four major portals in addition to reflect the source of revenue, but also reflects the company's available resources, but also can see the company's strategic deployment, to a certain extent, the main line of business reflects a company's basic strength. Clearly, their strength is uneven:

Sina-Brand Network advertising, wireless, micro-blog;

Sohu--Swim, brand network advertising, Sogou, browser, Sohu Video, Sohu News client;

NetEase-game, mailbox, brand network advertising, Youdao, agricultural division; NetEase News Client;

Tencent-Games, value-added services, wireless, brand network advertising, E-commerce (Pat Net, Tenpay, easy Network), micro-letter;

In terms of earnings, the four major portals are of great disparity.

Sina's third quarter of 2012 reported a turnround, its total revenue of 150 million U.S. dollars, net profit of 9.9 million U.S. dollars;

In the game and the strong support of Sogou, Sohu 2012 third quarter gross income of 285 million U.S. dollars, net profit of 24 million U.S. dollars;

The game is still the backbone of the economy netease, the third quarter of 2012 reported that its total revenue of 325 million U.S. dollars, net profit of 129 million U.S. dollars;

Tencent, the leading leader in the four major portals, reported revenue of $1.88 billion trillion and a net profit of $530 million in the third quarter of 2012.

"Big Data" breakout

Although Sina is lagging behind in the slope of the four major portals, but its 400 million-account Sina Weibo has made him a small step in the mobile internet, and Tencent's micro-letter is now recognized as the most powerful mobile application and platform, Zhou even said: 50 360 products are inferior to micro-letter.

Compared with the news client's Sohu and NetEase, the mobile internet era is slightly embarrassing.

January 8, 2013, Sohu launched a new slogan "Sohu News First known", the move was interpreted as Sohu began to fully exert mobile internet. Sohu Joint president and chief operating officer Wang's words also confirmed Sohu in the mobile Internet's exerting force: "We are in a changing era, Sohu to continue and expand their influence, also need to embrace change, resulting in changes in the keyword is: Mobile." ”

Zhang was also published in a public forum on the mobile Internet View: "The future mobile Internet industry will be the traditional PC Internet 10 times times even greater, mobile Internet has been the future of Sohu layout is the most important." ”

According to media reports, Sohu in the news client investment has been over billion, the number has been confirmed by insiders. Is it just a way of spending money?

The data shows Sohu News client has obtained 60 million installment quantity, daily new activation user 240,000, total subscription amount exceed 160 million. Perhaps this is already a beautiful report card, but this does not mean that Sohu has a place in the field of mobile Internet.

In Sohu's view, the key to breakout depends on "big data". "In the era of large data, Sohu has built a large data platform based on cloud computing, the data assets of its comprehensive integration through the portal, search, browser, games, wireless and other services brought about by the monthly 900 million users of data assets, to achieve accurate delivery." "Wang said.

Although the big data is a concept, is not a micro-letter such a hard product, but the combination of several products to seek a breakthrough, it is certainly a road worth trying.

(Responsible editor: The good of the Legacy)