Giants grab mobile payments: Markets explode in the offing

171.5 billion USD, global market, 100 billion RMB, China market.　　This is the industry's basic estimate of the development of the mobile payment industry this year.　　The Giants are stirring. Several companies, such as Wal-Mart, announced a joint venture in August this year to jointly develop a mobile payment network to attract more consumers. Almost at the same time, Starbucks invested 25 million of dollars in the mobile payment company Square, and introduced square technology into Starbucks ' 7,000 stores in the United States.　　Ambitious advances in mobile payments are not only Wal-Mart and Starbucks. Prior to this, Google has launched its Google Wallet (Google Wallet) service in collaboration with Citigroup, MasterCard and Sprint, as well as other financial institutions and mobile operators.　　Verizon, At&t, T, JPMorgan Chase, Capital One and Barclays also formed alliances last year to push the mobile payment system ISIS.　　China's IT giants have also started to break into mobile payments, Lenovo has released ThinkPadTablet2 with mobile payments, and Huawei has launched smartphones with close-range wireless communications technology. Alipay, Tenpay and other domestic payment companies also launched their own mobile phone card reader.　　Whether in front of the electronic recognizer "Brush mobile phone", or two-dimensional code of direct scanning shopping, even when the dinner to take out the mobile phone "shake", can be consumed at the same time quickly completed payment.　　It looks as if the mobile payment market is at an imminent outbreak. Giant Kaka a forecast by Gartner, an information technology research and analysis firm, suggests that the global mobile payment market will increase to $61.7 million trillion in 2016.　　For China, where smartphones are increasingly widely used, mobile payments are expected to grow in the future. According to the Analysys data, the annual compound growth rate of China's mobile payment users in 2011-2013 is expected to be 48.85%, and the annual compound growth rate of the mobile payment market is expected to reach 100.2%.　　According to industry experts, in the next two years China's mobile payment market size is expected to reach 100 billion and 150 billion yuan. However, investment institutions seem to be unusually calm in the area of mobile payments. "The segment of mobile payment we've been looking at, but not yet cast.　　Cao Zhengyan, deputy general manager of Pangu Creation, said to the journalist, an important reason is the issue of industry barriers, "such as UnionPay to do the whole industry chain of mobile payment, other small companies are very difficult to survive."　　The mobile payment business spans the telecommunications and financial sectors, involving financial institutions, telecommunications operators, third-party payers, mobile payment platforms, equipment and solution providers, merchants and users. "UnionPay in the mobile payment span is relatively long, it itself can engage in mobile payment business, master the core account system." Wang Weidong, an analyst with Eric Consulting,"talent" reporter said.　　The strong position of UnionPay in the industry chain has left many investors in awe of the field. In August, Luode, president of UnionPay, said the mobile payment standard had been largely established as a UnionPay standard.　　The establishment of the standard has undoubtedly reduced the uncertainty of the industry development, so that the potential ability of the industrial link is released. In addition, the three major telecom operators are also active in the layout, capturing the commanding heights of mobile payments. In 2008, China Mobile began to pay attention to third-party payments and tried to establish a Third-party payment platform. China Telecom also set up Tianyi electronic Commerce Limited last March, which covers mobile payment.　　The same year, China Unicom paid the company also obtained the business license, and obtained the domestic third party payment license. However, the types of projects that investment institutions can choose are less and fewer. Since the central bank issued its first batch of licences last May, the threshold for third-party payments has been lowered.　　More than 200 licenses, to pay Bao, Tenpay, Yeepay payment for the third party payment Enterprise's homogenization competition makes this field become a Red sea. "Our main focus is on the back-end solution, which will add a bit more value."　　Shang, investment director of Zhejiang Venture capital Beijing Branch, said that although the future of the industry is full of hope, there are many uncertain factors, "a risk is a policy opaque place." Mobile payments are subject to policy risk, the most skeptical of most investors. Because of the mobile payment in the course of its operation may be a large number of deposits, depositing funds and other issues, was once worried about the fate of the market.　　In addition, the speed and variety of mobile payment market innovation, whether it conforms to the central bank's supervision of the payment market is also a huge challenge. "Payment is a subdivision that is more concerned by the government and is more likely to be regulated at a certain scale." So we observed for more than a year, but have not yet voted, more cautious.　　"Donshau, the director of Qiming Venture, told the press," the future is still to see the Government's attitude towards the industry. In the past few years, the rapid development of domestic mobile payment mainly focused on the field of remote payment.　　Because of the low popularity of near-field communication technology such as N F C, the near-field payment market has not been up, which limits the whole mobile payment business to some extent. Wang Weidong that current investment opportunities should focus on some companies that can offer innovative payment products.　　From the point of view of the operating enterprise, they have to change the terminal demand in the technical situation, and it is similar to square this type of card reader is also worth investing. The presence of square in the United States has greatly reduced the threshold for mobile credit card payments. Donshau told "the talent" that "square in the United States is doing very well, growing very fast."　　The company's valuation has soared to $3.25 billion trillion in just 3 years, according to the agency, which was founded in 2009. At present, several companies in China have launched similar square mode products. such as Chanfong payment, Lakara, le brush, etc. Jinsha Venture partner Zhu Yuhu to the "talent" reporter, in the mobile payment area will invest in hardware and software combined with a certain core threshold enterprises.　　such as the Jinsha River venture investment in the "box payment." It is understood that "box payment" won the Jinsha River venture investment of 14 million yuan. Box payment is similar to square's card reader. By connecting a small box to a cell phone or tablet, the user can make payment by swiping a bank card.