Giants join hands to do electrical business, it is not enough to hit the money alone

Absrtact: Money is only a necessary condition for doing electricity business, not sufficient conditions. The internet is a first-onset effect, the latter to go beyond the former, must be in innovation, experience and so on are more than possible. Recently reported that Wanda, Baidu, Tencent three companies will become





money is only a necessary condition to be a dealer, not sufficient. The internet is a first-onset effect, the latter to go beyond the former, must be in innovation, experience and so on are more than possible.





recently reported that Wanda, Baidu, Tencent three companies will set up the electric business group. According to sources said: three new E-commerce Company's total investment of 5 billion yuan. Wanda shares 70%, Tencent and Baidu each holding 15%.





now in the field of electric business, the most powerful is Ali and Jingdong Mall, the market value of more than 10 billion U.S. dollars. Wanda, Baidu, Tencent three big giants together, capital contribution 5 billion yuan, although a lot of money, but can not be compared with Ali Group and Beijing-east. The future in the field of electrical business want to have some achievements, must be in financial resources and Ali can contend with, not to say is completely evenly matched, at least have enough silver to do. Because in fact Ali and Jingdong, and there is no unique technical know-how and other people can not copy the management model, so, if the capital is sufficient, and then copy a Ali, theoretically there is no insurmountable obstacles. The future of Ali the more successful, the likelihood of being copied by others, that is, the future defeat Ali, one of the biggest possible is Ali's success.





However, do not think that only money can be a successful electric business. Money is only a necessary condition for a dealer, not sufficient. This truth, Ali Taobao's short 10 years of history, has given a proof.





Taobao was founded in 2003, the international already has the zenith of ebay. And in 1999, ebay was founded in Shanghai, China. 10 years ago, in the history of the Internet, leading a few years that is a very large distance, because the Internet field winner-all phenomenon is obvious. 10 years ago, Taobao in the field of E-commerce is still a insignificant role, incredibly in the next few years can come from behind, definitely not because Taobao's capital than others strong (of course, Yahoo and SoftBank also gave a large amount of financing), not to mention at that time ebay and other profits. Taobao can win before, is by grasping the Internet's core factors: the user experience.





Prior to Taobao's leading electric dealers, after the successful transaction, the electric business platform is charged. Use the Internet are aware that free is the biggest feature of the internet, so the electric business platform free of charge is the best user experience, is the power of the platform to win the weapon. Further, the characteristics of the electric business platform, leading to the high demand for good faith, even in foreign countries, also produced a PayPal tool in 1998, for the safe transfer of funds and goods between buyers and sellers to protect the rights and interests of both parties. However, due to the characteristics of China's foreign exchange management, PayPal is not convenient for mainland China, and PayPal also charge fees. At the end of 2004, the establishment of Alipay, the buyer and seller can protect the security of the transfer of money, and the user free of charge, this in the last more than 10 years, the good faith environment of China, has been very good customer experience. So, Ali and Taobao, in China these years, it is difficult to succeed.





then, the Internet is a first-onset effect, and later to go beyond the former, must be in investment, innovation and experience, such as more than the former is possible, so Tencent's Pat NET has always been more than "ceiling." Wanda, such as electric dealers later, to achieve with Ali, Jingdong separate, these three indispensable, especially the last element. At present, Ali's E-commerce platform and Jingdong Mall, the main trading object is basically the goods can be logistics, and lack of physical and real-time experience. These two weaknesses, is Ali, and other potential huge defects, but also may be the future of other electrical business opportunities to rise.