Give up single-handedly, Wang choose powerful Union

　Guidance: Give up a lone tactic, Wanda Group chairman Wang again shot, the choice of powerful coalition, and Li, Ma together to attack the electric business industry.

Give up single-handedly tactics, Wanda Group chairman Wang again shot, choose powerful union, and Li, MA together offensive electric business industry.

Reporters from close to traders learned that Wanda will join hands with Baidu, Tencent set up an E-commerce company, three companies will invest in the new electric business of about 5 billion yuan, including Wanda Holding 70%, Baidu, Tencent each shareholding 15%, cooperation details are expected to be announced in Shenzhen in Friday.

Wanda Group Responsible person confirmed the news to reporters. Baidu and Tencent told reporters they would not comment on market rumours.

New Electric power Business Union

Wang's electric business road began in 2012, "single-handedly" after a while, this July, Wang in 2014 Wanda Group semi-annual work conference on the latest report, the first time, will unite China's largest number of electric dealers set up Wanda Electric, the initial investment of 5 billion yuan.

This week, the details are officially surfacing.

Reporters from close to the transaction learned that this cooperation by Wang personally invited, and Baidu, Tencent negotiations since 3 months ago has begun, until the beginning of this week to finally sign the relevant agreement. Three companies plan to invest about 5 billion yuan to the new Electric Company, of which Wanda shares 70%, Tencent and Baidu each holding 15%.

The person revealed that the new company's board of directors about 6 to 7, of which Baidu, Tencent accounted for one seat, the remaining seats by the Wanda representatives settled.

Three home investment Advantage Resources

In addition to funds, the three parties in the transaction will be devoted to specific resources.

Wanda official information shows that at present, there are 94 Wanda Plaza nationwide, operating 60 five-star and super five-star hotels, a total of 1247 movie screens and 89 dealers K T V, as well as 84 department stores. In the first half of this year, Wanda Plaza total passenger flow reached 720 million.

These people said: "The future of all Wanda's offline business, not allowed to operate the electricity business alone, but the resources are all unified to the newly established electric business enterprises, the main building O2O E-commerce model, covering the square and all the offline mode, the establishment of line online under the integrated membership system." ”

Baidu, will provide from the sticky rice network, maps and lbs and large data applications. The report shows that in the National Group Purchase website annual ranking, ranked third of the Baidu Glutinous rice market share of 1.3 billion.

"Group buying is the O2O mode of a more prominent form, the future of Baidu Glutinous Rice will and Wanda to experience the industry as the core of the commercial real estate model for the combination of strengthening the hospital line, K T V, catering and other aspects of the group purchase cooperation." At the same time, Baidu Map is also in the promotion of indoor map business, the future will be used in Wanda Square, to the LBS model to promote consumption and accumulation of data. "The person said.

Tencent's biggest goal is to push its payments, including micro-credit payments and Tenpay. "Tencent in the payment has always been a big gap with Alipay, so the promotion of its payment methods within the use of Wanda to become the focus of cooperation, another focus is the hope and Wanda to build their membership system." ”

Integrated to the exerting force

In fact, Wanda has been exploring the O2O model for more than a year. Close to Wanda people revealed that the money is strong Wanda began to play the electric business, the idea to work with the industry's strongest cooperation, now Wanda and Baidu, Tencent cooperation, Wang Long-awaited Wanda Electric Business is also about to fall.

Wanda Strong online, Baidu, Tencent Strong online, the three giants of cooperation is expected to combine offline and online resources, and this will undoubtedly require a strong resource integration capabilities. Shenzhen electric shock e-Commerce Co., Ltd. founder Shangxiang, Wanda, Tencent, Baidu three giants set up electric companies, the industry is happy to see its formation, logically, Wanda has entities, Baidu has traffic, Tencent has users, funds are abundant, looks very beautiful, but the integration is not simple.

Yesterday, Wanda declined to disclose the structure of the newly established Electric Company. However, Wanda said that the company in the second half of the year to vigorously promote the new electric company, to the big hope.

People familiar with the matter said that the Wanda joint Baidu and Tencent, do not rule out the possibility of playing force, is to use more professional and platform of the flow of access and technical experience to improve the existing Wanda electronic business structure.

Bat compete for O2O

Internet BA t three giants successively to the offline retail market launches hunt. This March, Alibaba announced a strategic partnership with the offline Yintai, and will form a joint venture. The cooperation between the two sides will be mainly in three aspects, Ali and Yintai will be fully through the membership system, payment system, at the same time will realize the merchandise system docking, on this basis, the two sides will build a set of online business under the basic system, to achieve line online commodity trading, member marketing and member Services seamless connectivity. At the same time, the system will be open to the whole society and serve all the offline major commercial groups, retail brands and retailers.

Later, Tencent Micro-letter also chose the product discount for similar operations, the establishment of a new type O 2O mode. People close to the transaction said that the cooperation in Tencent's most fancy is also the membership system of Wanda.

From the years of silver-Thai Union Ali to now Wanda Hand Tencent, Baidu, the line of business tycoons have embraced the online giants. In this respect, analyst sing, interviewed by reporters in south, said: "Wanda to do the news of the long-standing, the selection and Baidu, Tencent cooperation to set up a power company, is Wanda Electric business strategy is an important step, for Baidu and Tencent, if able to work with commercial real estate giants to set up a power supplier, and achieved certain results, For the main competitor Ali is also a constraint, before the Baidu, Tencent on the road of the electric business is not very smooth, the cooperation is more to provide traffic and the Internet and mobile end of the portal, Wanda is still dominant. ”

5G founder, internet critic Bo said to reporters: "For Tencent and Baidu, and Wanda such a heavyweight traditional economic partners to cooperate, when to carry out their new economic cooperation model, there may be a relatively large space for exploration and exploration." ”

[Observation] electric quotient pattern or change

Wanda United Baidu, Tencent to create a new electric company, or may have a certain impact on Ali and the domestic electric business pattern. Analyst sing that: "At this stage in the field of electricity, Ali a single big, followed by Beijing east, other electric companies can not shake the market position of the two giants, Wanda this high-profile into the field of electrical business, we must go out of the differential road, to a firm footing." ”

Wanda's main business is the development of urban commercial complex, which belongs to commercial real estate, while Baidu and Tencent have dominant position in search and social field respectively. Sing says a seemingly good combination requires three companies to fully transform resources into an advantage to succeed. The key to success lies in how to convert Wanda's offline resources to online, and successfully attract consumers to form a new ecological circle under the line.