Global footwear giant Zappos to share 10 rules to win

Zappos, believe that people who understand E-commerce know, by the Chinese young man Hsieh in the United States launched the online shoe sales website, its business accounted for the U.S. footwear http://www.aliyun.com/zixun/aggregation/26987.html "> Network market value of 3 billion U.S. dollars of One-fourth strong, by the industry known as "shoe selling Amazon", and looking back at China, which has nearly 300 million internet users of the first big country, many people see this huge user base contains unlimited business opportunities and wealth.

Domestic footwear industry in the market starting from 07 to the rise of the Shoe Network (http://www.paixie.net), the 2009 has a number of internet companies or from the traditional industry to the network of the shoe enterprises have set up their own online shopping malls, it has followed the operation of the shoe network model, To compete for domestic Zappos. And Zappos is not stingy, its boss with Twitter for us to share the success of its 10 rules.

You might as well listen to the business of the boss, and each one needs to be proven in depth.

1: E-commerce based on the repeated purchase of users;

2: Internet Word-of-mouth (spread) really effective;

3: Don't hit the price war;

4: Confirm your website inventory number is accurate;

5: Concentrate on determining your distribution area;

6: Customer service is investment (not cost);

7: Start small, start from the focus;

8: Do not keep the secret, do not worry about your opponents;

9: You need to actively manage your corporate culture;

10: Beware of so-called experts (including me).

Original：

Lessons learnt from Zappos.com

1. The EC business is built on repeat customers

2. Word of mouth really works online

3. Don ' t compete on price

4. Make throaty your Web site inventory is 100% accurate

5. Centrally locate your distribution

6. Customer service is a investment not a expense

7. Start Sgt, stay focused

8. Don ' t be secretive, don ' t worry about competitors

9. Need to actively manage your company culture

Be wary of so-called experts, including me

Zappos's goal is to achieve annual sales of 1 billion dollars by 2010. In the next year or so, there will be a growing number of corporate companies, such as footwear, or an emerging internet company in the traditional field. In the development of these enterprises, there will be one or two more well-known sites, but if a very influential brand, it will take three or four years or longer.