Global smartphone shipments reached 380 million in the fourth quarter of 2014, up 31% per cent year-on-year

Absrtact: According to the latest data released by the Market Research Institute S Trategy Analytics, global smartphone shipments reached 380 million in the fourth quarter of 2014, an increase of 31% per cent year-on-year. Shipments reached a record 1.3 billion per year in 2014. of which Apple shipments and three

Global smartphone shipments reached 380 million in the fourth quarter of 2014, up 31% per cent year-on-year, according to the latest data released by Strategy Analytics, a market research agency. Shipments reached a record 1.3 billion per year in 2014. Apple shipments and Samsung Flat, are 74.5 million units, the market share is 19.6%. The two shipments were tied last time in the fourth quarter of 2011.

And when Apple put down its posture (Mr Jobs had rejected smartphones that were bigger than the iphone), he said they were too "rough" and insisted that people still preferred to operate their own phones in one hand. , after entering the big screen mobile phone, the market reaction was surprising, especially in the Chinese market, the bigger iphone 6 and the iphone 6 Plus were quite popular.

Mr. Cook said in a Tuesday conference call after the earnings release that the current iphone product has a higher turnover rate for Android users than in the last three generations of products.

Thanks to big screen handsets, Apple has just released its 2015 first-quarter earnings.

As of December 27, 2014, Apple's net revenue was $74.599 billion, a record high of 57.594 billion U.S. dollars in the same period last year, with a net profit of $18.024 billion, up from 13.072 billion dollars a year earlier, to record highs. Among them, greater China revenue of 16.144 billion U.S. dollars, compared to the same period last year, 9.496 billion U.S. dollar growth of 70%.

In the first quarter, Apple sold a total of 74.5 million iphones, from an iphone revenue of $51.182 billion, up 57% from $32.498 billion a year earlier.

Samsung's earnings, by contrast, can be described as appalling.

Samsung's newly released 2014 quarterly earnings show that Samsung's quarterly revenue was 52.73 trillion won (about 48.6 billion US dollars), down 11% per cent, and a net profit of 5.35 trillion won (about 4.92 billion dollars), down 36% from a year earlier.

Among them, the smartphone ownership of Samsung Mobile business unit profit from last year's 5.47 trillion won fell to 1.96 trillion won, and Samsung's chip business won the profit of 2.7 trillion won. The mobile business unit, which has hit a 2013-year earnings record, has been overtook by the chip division.

On the one hand, the big screen Dafa Apple successfully hit Samsung's market position. Samsung, on the other hand, is also facing a strong rise of local handset makers in the Chinese market, with millet, Lenovo and Huawei catching up, with Samsung's market share falling by more than 10%. In South Korea, Samsung's share fell to 46% in November, while Apple's market share rose to 33%. The South Korean market has never seen a market share of more than 20% foreign manufacturers.

In addition, the fourth quarter of shipments in the third row is the Motorola into the bag of Lenovo, the market share of 6.5%. Last quarter's third player, Millet, slipped to sixth place. Fourth in the rankings is Huawei.

Neil Mawston, executive director of Strategy Analytics, said in Ane-mail that

"The golden age of Millet's rapid growth is over." Lenovo-Motorola and Apple quickly improved their performance in China and the global market, and they began to nibble on Millet's market share. ”

In the face of dismal results, Samsung Mobile Communications Vice President Jinyoung Park in the conference call, said: "We are preparing new features, different products." ”