Go abroad for a holiday, how to become a online tour?

With the advent of the Golden Week of Spring Festival, tourism has become a popular topic again. Whether it's a short outing or a trip abroad, a comfortable and relaxing trip brings the lovers and family closer together.

From the people's travel habits, is from the sightseeing tour, with the regiment swims to the depth development, the free line, the leisure tour will gradually become the people outbound travel main choice. Because of the demand of the holiday economy, a group of Internet entrepreneurs have also plunged into the whole industry chain of tourism to explore business opportunities.

On the whole, whether domestic or foreign, destination tourism is a well-deserved business hot, overseas destinations tourism entrepreneurs more concentrated. Since 2013, tourism based destinations have sprung up, and the combination of industry practitioners and Internet industry practitioners has been more capital-favored.

From the perspective of industry trends, outbound travel has a huge imagination space. Industry data show that in 2013, the size of outbound travel to 90 million people, 2014 data is not out, but there have been forecasts may break billion, and in the next few years will maintain a rapid increase of more than 20%.

Therefore, under the double influence of bigger scale and more depth of tourism demand, the overseas destination tourism has great space to be mined. Domestic online travel OTA giants do not have a big advantage in this respect, but also for entrepreneurs to provide greater space and time.

Go abroad for a holiday

Outbound destinations for tourism mainly have my fun travel network, play network, Sea Play network, O music Network and some earlier world states. In addition to world State, several other companies were founded in the first half of 2013 to the first half of 2014. There are also a number of more subdivided, such as the Big Fish Self-Help tour (flagship Taiwan, Japan market accommodation), travel and tour (Southeast Asia Market), Guest Road, take a guest, Micro Donkey, go abroad, go for a ride, Lu Lu, etc., compared with the previous batch, these are relatively small, products are more vertical, the front pull is not so long. In addition, the Tathagata will, love travel and other dedicated travel products special site also began to try to do destination tourism products.

These players have two main modes, the first is directly connected to the tourist destinations of tourism products, the packaging on the line, that is, the overseas tourism products to granular (that is, refined lines of business), information, standardization, transparency, which requires a strong offline team and customer service team.

The second model is only to do the platform, not directly docking products, to the world state as a representative. But the mode of world state is not single, although its main model is to do the platform, but they are also accessing some products, the introduction of Super Free Line project, and as a focus on products. Compared with my interesting products, super free line is not a single product, but embedded in the process.

In comparison, the first model has the advantage of direct docking products can provide more price advantages, higher quality products. The advantage of the second model is that the model is lighter, such as the world State such a platform, greatly reducing the work of offline expansion, the focus of work shifted to online editing, that is, how to promote the platform products to users.

However, there are some common problems in the tourism industry of overseas destinations, the biggest problem is the channel. How to make the destination tourism products which cost a lot of manpower and resources, how to promote to the users?

I am interested in travel network for example, its sales channels, including its own website, Taobao Travel, Amoy on the road, poor travel discounts, Hornet's Nest specials, where to go to the net and so on, where their own web site sales accounted for all 70%-80%, followed by Taobao travel. Poor travel, MA honeycomb distribution channel because of its users of the price is more sensitive, and I am interested in the target crowd is not high, so the sales are not big.

SEO is the main way to get users from outbound destinations, and it is also an important way to get users. The method is various, the distribution channel is also enough, but overall, how to reach the user, channel is still weak.

In addition, due to the low frequency of outbound travel, outbound destination tourism products are vulnerable to the user used once there is no place to be embarrassed, unable to retain customers, mining more value. To this, the general solution is to expand product lines, expand destinations to enrich the choice of users, to attract users to follow up consumption.

How to play at home?

Those who do not go abroad for vacation, also have entrepreneurs to meet their needs, such as custom tours, peripheral tours and parent-child travel.

Custom tourism has done a better job of 6 people, no two tours, Kiwi tour, Sinbad, wheat Field (micro-blog) parent-child travel.

Custom travel is a traditional service of traditional travel agencies, and the operation mode of custom tourism entrepreneur is essentially different from the custom travel service of travel agencies. According to the needs of users, custom travel products, although the service is better, but the customer unit price is high, but also can not get rid of offline product expansion work, it is difficult to scale.

In the area of tour and parent-child travel, there were two major players in 2014: Where to go on weekends and where to go on weekends, their focus is also on the tourism products around the city information, standardized packaging, need to do a lot of offline work.

How to make travel easy and interesting?

How to make travel fun because of ease, some travel derivatives flow out, mainly car rental, short rental and some social services.

In the car rental, the overseas car rental services to domestic tourists to rent a car, hui car rental, domestic chopsticks travel, in the short term, passers-by, pig short rent (Consumer-to-consumer) represents the two models, but also the respective model of the more advanced players (but these two were born earlier, strictly does not belong to this wave) , social services have rice, Eatwithchina, Airbnb type of private kitchen sharing platform, can be seen as a kind of deep food, limited by the number of private kitchen, so this type of entrepreneurial projects small, development is relatively slow.

B-end also emerged some entrepreneurs, such as focus on the Inn management software cloud dispensers and tomatoes to come, but the provision of PMS is only their way into the market, based on the PMS to develop more business is their future development direction. For example, the cloud dispensers and tomatoes are on the line of direct sales platform, based on direct marketing platform to access local tourism products, cloud dispensers and tomatoes to act as intermediaries, become connected to the inn, tourists, tourism products platform, charge Commission.

In essence, these tourism derivative products also take the development of destination tourism as the real purpose. For example, renting a car is a kind of destination tourism, but it is more vertical than the interesting products.

In addition, a O2O model based on locals is also emerging, entrepreneurs have appeared, including Tagalong, guest praise, fresh passengers, hada travel, Take me, meatball earth, lazy people to swim, intelligent travel, fresh passengers, and so on, the pattern is mostly similar: the recruitment of tourist destinations of tourism tatsu people, travel talent to develop tourism routes posted on the website , users buy tourism products, the platform to collect commission.

However, limited by the number and quality of local tourism, as well as the protection of the transaction security of idle, this model development is relatively slow, which hada travel and intelligent tourism development is relatively good.

How can online travel be turned into cash?

If the online tourism business projects for general classification, may be divided into content and electric business, content and introduction of the nature of products, the electrical business includes both platform classes also include direct products such as my interesting travel.

Now, content products want to change, so began to electronic business, and the electric business products want to provide users with better service, help users make decisions, but also in the development of content. Not long ago the same process and on the road reached a cooperation.

Travel products hope to match the corresponding products through structured data, but so far has not done a particularly good product. Electronic products hope that through the development of content, saving users to make decisions, but the existing travel products of the audience and not very fit. So there are some problems on both sides. Content products and electrical business products are currently a cooperative relationship, but as content products set up their own destination tourism sales platform (such as Amoy on the road), between the two may produce competition.

From the user's needs, destination tourism is an absolute business hot, since 2013, based on the destination tourism start-up companies are emerging, tourism industry practitioners and the Internet industry to combine the team to get more capital favor.

Although the line can provide a wide range of tourism products, there are a variety of travel strategies, but the free line in the outbound user experience is still not good enough. From the determination of tourism destinations, view Raiders, buy products, users still need a large number of sites, and the introduction and product docking is not good. How to allow users to smoothly and easily set the itinerary and purchase products is the online travel industry practitioners are exploring solutions.