Abstract: Have to say diehard is a trick, but eventually thirst, now we can see is, the original high-spirited, active in the major entrepreneurial competition to young people to tell the story of the archbishop, is now his digital company led to a place unknown direction.
Recently, Ali, UC joint High-profile announced the launch of God Horse search, claiming that two will enter the field of mobile search. Although this move is not for the industry's optimistic, but when people calm down to think of the time, perhaps you will find that this is UC a helpless move.
Just imagine, if only rely on UC browser and how to support a company IPO? Even with the PP assistant that was acquired in the previous period, the weights on the table are not enough to pry open the door to the IPO, but if you add a search, the plot of the story may change immediately, and a mobile version of the 360 on the show.
Even the 360 share price, which has been in retreat since March, is still a member of the billion club. Plus the mobile trend, coupled with the strategic combination of UC (browser, App Store, search), UC come up with such a story IPO, how can also have a 5 billion dollar valuation it. Of course, the specific reference to the actual UC data, but this endorsement will certainly help UC in the IPO premium.
Another experience from the Sogou tells us that the browser is a good breakthrough, but this breakthrough is not enough to reverse the day. Compared to the QQ browser and Sogou Fusion before and after the mobile search market share changes, you will find that browsers can indeed help Sogou in the mobile search field to obtain a small increase, but this is based on other second-line mobile search market share. To be exact, Sogou is depriving 360 of the market share.
The impact of God's horse is actually 360
Similarly, if God horse is relying on mobile phone browser layout search. According to Sogou experience, also in 1991–2002 about the market share, and this is just 360 of the market share. In other words, God horse search turned out, the first sword refers to the fear is also 360, and its only left, a minimal share of mobile search, followed by Sogou, and finally Baidu.
Because God horse search and Sogou The original market logic is basically the same, all through the phone browser inverted amount to search, to gain market share growth. The difference is that Sogou in conjunction with the QQ Browser, in the mobile search field is still a bit of a foundation, and God Horse was nothing before.
As for the PC era "Catfish" 360, in the mobile search field, I am afraid that there is only a little bit of the case. The most important thing is, according to the 360 existing layout, I am afraid even this last of the bottom of the treasure can not hold, the future is likely to be God horse, sogou continue to divide.
It is noteworthy that in Baidu, God Horse War, the red leader does not think of countermeasures, but also as a bystander to comment on it, as well as the flames. Red Dress the leader at that time the Micro Bo content is as follows "Yu how light transmits dare not send cannon?" In fact, I think you do a search challenge Baidu is very good, is your logo like alpaca is commonly known as the Grass mud horse, the media said you and Baidu will say that grass mud horse Baidu Two How, you said Baidu can not angry Mody. 、
The overt of diehard and barbarians
Red Dress the archbishop to do so, only two possible, one is 360 secretly shares the UC, or Exchange shares and other capital cooperation, both become a. Two is 360 want to borrow Baidu's knife to erase God horse search, this can maximize the self-preservation.
The former is not likely to be too big, because 360 and UC overlap in many businesses. Second 360 is a listed company, there are any big capital movements have to send a notice, and in the recent 360 of the announcement did not have the content. Unless it is Zhou personal investment behavior, or Ali led some kind of tripartite capital trading behavior, but the peak brother feel this possibility is not too big, Ma Yun is really with red dress the Archbishop animosity?
In the case of peak brother, the latter is more likely. If we think of the behavior of the old week as diehard and barbarians, it seems to be reasonable. And regardless of market share size, in a way, old Zhou and Baidu are on the same front, they are mobile search veterans. For a new entry, or even spoilers to partition the site, are more or less with a certain degree of hostility and aggression.
Second, Baidu and God horse once war, Baidu God Horse to "kill", the old week can directly attack the post-war Baidu. Even if not dead, can also make time for the old week, focus on how to exert their own mobile layout, including mobile phone browser and search. This is really a brilliant idea, from the present situation, Baidu, UC has been in the old week overt.
But don't forget, often the leader fights, really get on with the words, the status of the backward, will eventually die. Wang Xiaoquan said: UC search has exceeded the share of negligible 360 wireless search, ranked Baidu, Sogou after the third place. and whether or not for Sogou endorsement, 360 is still in jeopardy.
All this to Zhou adverse news, let Zhou the main disorderly, in the middle also be Old Lai's thing disgusting a, anxious Zhou Lord can only by giving himself a holiday, to make time to seek countermeasures. Unfortunately, the strategy has not yet been studied, or the strategy has not yet been effective, now halfway to kill a god horse, which for the Zhou Lord, nothing is worse.
Diehard is a coup, but after all thirst, now we see is, once the high-spirited, active in the major entrepreneurial competition to young people to tell the story of the archbishop, is leading his digital company to a place without direction. The leader Refuels, mend, when still not late, hurriedly turn the direction to find the right way, the digital company must also be able to turn over the fish, return to the giant's camp.