Gome, do not do a good service you die!

This morning together sand very angry, the cause is Gome!

All this has to be said from yesterday. Girlfriend yesterday to Changsha, a gome entity store bought a beautiful fully automatic washing machine, agreed to deliver home today. Also repeatedly said that the weekend home someone, directly sent over But today in the early morning, gome to call, because the phone has not been silent, more than 9 points to see back to the past, the other side said because no one to answer the phone today does not deserve to send.

At this time I happen to also get up, heard after let girlfriend ask can be sent here today, because there is no washing machine, a week of clothes are washed, this is just needed. Then the girlfriend kept the good words, ask them to distribution over today, or be outrageous refused, the reason is not for you a person's washing machine to run a trip.

This is basically how things go. Then sand can not help but think of Jingdong distributor's patience, even then no answer will be SMS notice, ask you when there is time to facilitate again distribution, absolutely listen to and respect consumers will. Although Gome is also in the distribution of electric dealers, but also in the transformation of the entity O2O, seems to have the determination of the broken wrist, but the actual situation is far from the case. With http://www.aliyun.com/zixun/aggregation/7858.html "> traditional retail gene of gome, the burden is not only on the model, but also the concept of service, It can be said that the Internet era has been far from the concept of customer service.

In order to better understand Gome's O2O strategy, sand also searched the relevant information. According to the statement of the United States of PR, the transformation of the Gome group adhere to the two-line integration line: Online electric business integration into a gome on-line, under the line adhere to plowing. In the combination of dual-line integration, the formation of O-o mode, that is, adhere to the line as the main industry to develop, so that the two-line joint efforts to compete O2O market. This model is different from other peers in the industry will gradually shrink the line of business, the center of gravity to move the O2O path.

After reading, sand immediately dawu. Gome's so-called electric business transformation and O2O strategy is to adhere to the main line, but also a unique way to show off the distinctive model. This is in fact a stark statement of the history of Gome is too heavy, suddenly from the line to the line is not realistic, and even online to do keeled is difficult, this and its arch-rival Su Ning's determination and practice is different from thousands of miles.

A traditional electronics retail giant, ambitious for the transformation of electric dealers, is nominal. Strategy and execution are fragmented. In the user experience of the Internet thinking, Gome is clearly not ready, in the consumer to create the brand of the moment, the lack of service awareness in exchange for the absolute will be bleak fate.

Gome, you are unfortunate, you are exposed to these two fatal vitals. Your so-called seven core platform for consumers is very important, but the most important is the last kilometer of customer service, if this you are not ready, then, Gome, you wait for the death of the coming!

Sand on December 22, 2013 morning "angry" pen Shong!

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