Gome Online Mall push 8 18 promotion

from Gome Online Mall, August 18 to 28th, Gome Online mall launched "Never So Cheap" 8 18 promotional activities: iphone4 price of 2999 yuan (black and white two models in accordance with the price of 600); Apple new ipad black and white two reserve price return 600 Yuan Cash coupons, equivalent to 2986 yuan, unlimited supply; Dell 14-inch unique dual-core notebook fell below 2000 yuan for the first time, supply in 1000 ... "The 8 18 promotion, the price of the first-line best-selling goods is cheaper than the current market on the average cheap 30%-50%." Gome Online Mall general manager Handepeng said.

Electric Business Observer Fangy, Gome Online Mall The reason for the promotion of the node to August 18 is clearly intentional. "In the collective explosion of electric dealer promotions, consumers are more likely to direct the price of goods directly, who is cheaper at a glance." ”

Jingdong Mall Release Cloud Disk application

Commercial News (intern Li Hongqi reporter Guoshehong) days ago, Jingdong Mall officially released the Independent research and development of the cloud disk products Jingdong Jbox, and the first to the BoE gold level and above members and E-book users open, the follow-up will be gradually in all the users of Jingdong.

The product is jingdong based on cloud storage platform design and development, the realization of the Beijing-East website and the seamless link e-book business, Jingdong user account can be one-stop landing. It is reported that the Beijing-East Jbox to provide users with 10G free space, the largest upload file 1G. In addition, Jingdong Jbox also with the Jingdong user shopping database associated with the user to buy e-books, music and other digital goods directly synchronized to the cloud.

Micro News

Business News (Intern Li Hongqi reporter Guoshehong) after announcing that everyone electricity three years 0 Maori, a few days ago, Jingdong Mall founder Liu in the micro-blog bursts Three statement, said that will recruit 5,000 "price intelligence officer", to ensure that the price of Beijing Dongda home appliances than the Gome su ning store cheaper than 10%. Subsequently, Suning easy to buy executive vice President Li Bin "war", said Suning easy to buy, including home appliances, all products, prices must be lower than jingdong. Together with a high-profile response to Tencent's Xun network, Xun net response implied that the Beijing east in deliberate speculation, and clearly said the second half will be with the Beijing-East expansion line "price war". The price war in the second half of this year has reignited.

Micro Bo separated from each other pinch

In mid-July, Liu once said, the third to fourth quarter of this year will set off China's electric business history, "the largest, most tragic, the most comprehensive price war, and Jingdong to lead the price war, who is not the lowest price, who left." ”

August 14, Liu Bo said: "From now on, Jing-dong in the country to recruit 5,000 U.S. and Soviet price intelligence agents, two per shop stationed." Any customer to Gome, suning buy big home appliances, take out the mobile phone with Jingdong client parity, if less than 10%, price intelligence inspectors verify the situation is true, Beijing East immediately cut prices or on-site coupons, to ensure a cheap 10%. Retirees are welcome to register, a monthly salary of not less than 3000 yuan. He even attached a letter to the employee's mailbox for registration. As for air-conditioning, television, refrigerators, cookers and other large household appliances, Liu directly shouted "0 gross margin", and said that if the Beijing East everyone electric production sales staff plus Maori (sale) immediately dismissed. Soon, Li bin on behalf of Su Ning response, said any netizens found that the price of suning is higher than Jingdong, easy to buy will immediately adjust prices, and give the feedback has been purchased twice times the difference pay.

Netizens questioned just play "word game"

However, the two sides you come to me to the micro-BO price war with each other pinch, but also by some of the eagle-eyed netizens think just "word game."

On the one hand, Liu is the east and Gome Su Ning's line of the price of the entity chain, rather than suning easy to buy, commitment to lower than the line chain Price 10%, this point, in fact, including Jingdong, the majority of the electrical business has done. Xun Network also responded that "suggest jingdong really want to compare with online enterprise, do not and offline traditional enterprise than". In some netizens questioned the word game, Liu again to send micro-blog, added that Beijing East home appliances prices in addition to the cheap than suning, but also cheaper than suning easy to buy. But the Netizen's question still unceasingly, accuses the Liu the pledge to still have the loophole, for instance the Jing Dong may pass "The price is low, but the commodity condition is" does not have the goods "the way avoids the substantial price reduction.

It is worth mentioning that Liu this high-profile micro-Bo launched a price war behind, is Suning appliance (002024, shares bar) just announced to the public to issue a scale of not more than 8 billion yuan corporate bonds. Its funds are mainly used to help push the procurement model, research and development platform, logistics operation system innovation and optimization, and its three strategic business unit is suning easy to buy. Suning is one of the biggest rivals in east Beijing.

Eric Statistics shows that 2011 domestic consumers shopping market share, the cat accounted for 53.3%, Jing Dong for 17.2%, Suning easy to buy 3.3%, the first three.

Jingdong Mall Office "dozen Suning Headquarters"