Gome Online launches "regional war" plan, the first station of Beijing launched a variety of personalized measures

Days ago, Gome Online officially launched the "Regional war" plan, the start of the venue as the Beijing area, in addition to the introduction of a series of "unexpected low-priced" merchandise, and for the Beijing area users to launch a "pay", "three Send" and "VIP timing" and many other personalized initiatives.

According to the Gome online, the scope of the "regional war" is mainly aimed at consumers in Beijing, usually found that other electric goods prices lower, gome online will double compensation for the difference. At the same time, Gome Online also pioneered the "day three Tatsu" distribution services, delivery staff and users agreed to delivery time, such as the arrival date later than the agreed time, each single pay consumer 200 yuan.

In the outside world, Gome's online move is clearly aimed at the same Beijing as the headquarters of the Beijing-east, as last year Xun net out of Shanghai to Beijing and other infiltration, Beijing and east are the primary goal of regional warfare.

For Gome online, which goes down the line, Beijing is more of a stronghold. It is reported that the Gome online regional war will be Beijing as the beginning, will be in Shanghai, Guangzhou, as well as Harbin, Shenyang, Xi ' an and other large and medium-sized cities gradually unfold.

From Gome Online website can see, with "3.25 unexpected low price" as the marketing slogan of the Beijing promotional session has been online. As the main category of activities, large appliances prices are very hot, such as a 32-inch narrow-edge led flat-panel TV exclusive price of 999 yuan, a joint venture 60-inch color TV exclusive price to do 4999 yuan. and the market mainstream 32-inch color TV price in 1100 yuan, and 60-inch color TV price of at least 6000 yuan.

"Low prices are only one aspect. "Gome Online marketing vice President Huangxiangping said that the supply chain advantage to bring the inevitable low price, and gome online more attention is the user's shopping experience:" To user demand as a driver, the real good service process to improve the user to bring more personalized online shopping experience. ”