Gome Online New Home revision on-line

Absrtact: May 9 morning, the new home page of Gome Online revision on-line. This revision broke the traditional floor layout, the first screen below show more than the lowest price of good goods. It may be puzzling that Gome's internal online expectations of the revision are high. But gome in

May 9 Morning, Gome online version of the new home page revision on-line. This revision broke the traditional floor layout, the first screen below show more than the lowest price of good goods. It may be puzzling that Gome's internal online expectations of the revision are high.

But Gome Online has its own judgment, this small change is to the past, to the Electric Business Platform website Operation Idea of a huge challenge. In Gome's view, whether the home page or other pages, the most important thing is to let users in the most convenient way, to buy the lowest price of good goods and quality services.

Guixian, Gome's online chairman, believes that consumers see only appearances, and that more unseen changes are actually reflected in the back end. He hopes that users will feel the changes in the future.

"Change" is the 2014 Guixian at the helm of Gome online key words. From the enterprise organization structure, the enterprise culture, the website experience to deepen the mobile interconnection and the O2O layout and so on many aspects, successively launched a series of changes.

At the beginning of the year, Shangui an internal mail opened the prelude to the reform. In the mail, Guixian said it will change the original level four or even more than five levels of multi-level structure, reduce intermediate links, optimize the process, improve work efficiency.

Since then, Gome online began to vigorously promote the three-level organizational structure. This class three structure is different from the traditional pyramid structure, but presented with an "inverted pyramid" structure, and internally established a "rapid response, collaborative innovation, everyone is CEO" corporate culture, motivate employees to maximize creativity.

After combing the interior, Shangui first focus on the reform of more closely related to the user links, such as the electrical logistics distribution standards to upgrade to three-day, the ultimate logistics experience can be called the highest distribution of household electrical appliances industry standards; In measuring the user experience key data, such as goods delivered in time rate of up to 99.6%, Several of the 60 quantifiable indicators continued to improve.

and Gome Online "low-key" internal reform, with the traditional enterprise transformation line of suning around the attack, from the acquisition of Red children to full network, pplive, and then to the layout of the Internet finance, the two out of a completely different way of development.

In the outside world, Gome's online reform is somewhat conservative in its approach. In the face of outside public opinion, Guixian that no matter what kind of reform mode, must be suitable for their own, only to improve the customer experience of the reform is successful. He said the company's goal is to use the Internet integration line under the online resources to achieve the dual extension of internal and external, to bring consumers the lowest price of good products and quality services, and then to create an extreme shopping experience.

According to Gome's online planning, it is necessary to establish a three-dimensional shopping experience through the line, in order to reshape the consumer's shopping habits, the value of goods outside the commodity price into the entire consumption chain.

The action starts from the O2O. Gome Online In addition to the internal and 1600 stores through, external O2O such as with department stores, super business cooperation, has been basically completed the plan, business, pilot, next will let the outside world see more action.

"The transition to the Internet is not the ultimate goal, the Internet does change the past consumer and business link channels, eliminating the physical space on the gap, and ultimately changed the consumer traditional shopping behavior and habits." However, the lack of offline experience, so that the internet started the electric business enterprise also has congenital deficiencies.

In fact, as the electric business industry in the future development of a big trend, layout o2o almost become the consensus of major electric dealers. Even the days of the cat, Jing-dong and other pure electric business platform, has increased with offline ultra, convenience store cooperation.

In a sense, the development of China's retail market follows the "line-oriented-transition line-dual-line integration" such a trajectory, to the Internet transformation is the only way, at this stage, must meet the needs of consumers and shopping habits of the changes, but eventually, Line under the integration is to be able to fully meet the needs of users.

But the effect of Gome's move remains to be tested.