Gome online Shangui First: Gome's own most important advantage is still in the electricity

Absrtact: Strengthen the supply chain integration, focus on the electricity business of Gome online tasted the sweetness, June set a year-on-year growth of 215% sales record, July again launched Super Gome month large-scale promotional activities. Shangui, Gome's online chairman, told reporters first

To strengthen the supply chain integration, focus on the electricity business of Gome online tasted the sweetness, June set a year-on-year growth of 215% sales record, July again launched the "Super Gome Month" large-scale promotional activities. Gome Online Chairman Shangui first interview, said Gome in the electric business started late, but have confidence can do striking, according to he revealed that Gome online to provide the second half of the expected target, "we have to use half a year to do other electrical business 2-3 years to complete things."

Gome Online Chairman Shangui First

And Beijing East, Suning easy to buy and so began the whole category expansion strategy is different, after three years of strategic swing, the beginning of this year, Gome online to determine the future focus on home appliances, Shangui first told reporters, "Gome's own most important advantage is still in everyone's power." Gome Online to make the goal of net purchase of "home Appliances King", aimed at the Beijing-East home appliances business. Last month, Jing Dong "618" big promotion, Gome Online is also the main force of the electric business "Zujizhan". According to the Gome online spokesman Huangxiangping, "618" the day before the 1-hour Gome online completed last year, "618" full day turnover, the same day the total volume of transactions last year rose five times times.

Shangui first also introduced, this year 4、5、6月 Gome online respectively achieved 70%, 100% and 215% year-on-year growth, mobile end active degree of increase, Gome online app contributed more sales than the overall sales of 20%, air-conditioning became in recent months, one of the largest sales category, "We have exceeded the task, Gome in the first half of August earnings came out, the industry will feel that we have a step, accordingly we also raised the second half of the target, half a year to do other electrical business 2-3 years to complete things.

Gome online in the second half of the first action is to start the July "Super Gome Month" promotional activities, Guixian said, "the overall marketing efforts will be greater than 618 to promote more specifications in commodity prices, logistics systems, after-sales service, user experience, such as all-round upgrade." Reporter learned that during the activities of Gome online will unite Gree, the United States, Sony, Sharp, Haier, Electrolux and many other brands to participate in the promotion, to the consumer issued 1 billion free cash coupons, for color TV category launched "1000 minus 100" discount, and again to the BoE to launch price challenges, Gome Online claims that once the user found that the price of their own goods than jingdong cost 100 yuan, to buy more expensive to compensate 200 yuan.

This year, the focus of the competition is not only price, but also the improvement of the user experience, especially in the strengthening of logistics and distribution services in the contest. Guixian said, compared to Jingdong in 35 cities to do that day to buy the day to send, Gome online can now achieve 178 cities to buy the day to send, and in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Chengdu and other cities to achieve "one day three send", this time Gome online also "overweight" for large household electrical appliances to take time delivery, Delivery late to pay the user's measures. Shangui first means that the electricity quotient competition price and logistics, "to supply chain can support, otherwise all just stage".